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The 7 Biggest Social Media Trends You Need To Follow Right Now

The 7 Biggest Social Media Trends You Need To Follow Right Now | Sale and Marketing | Scoop.it
Our expert went to Social Media Week L.A. and distilled the most important information you need to know for your business. (7 Social Media Trends You Should Follow TODAY.
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Rescooped by Siv Karstensen from Public Relations & Social Media Insight
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9 Common and Costly B2B Social Media Marketing Mistakes

9 Common and Costly B2B Social Media Marketing Mistakes | Sale and Marketing | Scoop.it

Yes, B2B companies should be using social media. In fact, it is easy to make the argument that B2B companies are better suited for social media marketing than B2C companies. Think about it: with a relationship-based sales cycle, core subject matter expertise and a legacy of content creation, most B2B companies are a great fit to leverage social media as part of an inbound marketing strategy.

 

In a world in which 60% of the sales cycle is over before a lead ever talks to a salesperson , it has never been more important for marketing to be involved early in the buying process. Social media, when used for B2B lead generation and education, can help attract, educate, and qualify leads. Regardless of your ninja level of experience with using social media for B2B, many mistakes are commonly made during the journey to becoming a superstar marketer. Here are a few common mistakes I recognized as I was writing The B2B Social Media Book , and how you can avoid making them yourself....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 4, 2013 6:00 PM

Listen up. Don't make these 9 critical social media marketing mistakes....

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marketing | Sale and Marketing | Scoop.it
Ultimate Sizing for Social Media profiles - Cheat Sheet (Ultimate Sizing for Social Media profiles - Cheat Sheet http://t.co/jbjnTZKSXI)
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