Meet the new (cold) war, same as the old (cold) war. Same same, but different. One day, it's the myriad implications of Washington's "pivoting" to Asia - as in the containment of China. The next day, it's the perennial attempt to box Russia in. Never a dull moment in the New Great Game in Eurasia.
On Russia, the denigration of all things Sochi - attributable to the inherent stupidity of Western corporate media "standards" - was
just a subplot of the main show, which always gets personal; the relentless demonization of Russian President Vladimir Putin. 
Yet Nulandgate - as in US Assistant Secretary of State Victoria "neo-con" Nuland uttering her famous "F**k the EU" - was way more serious. Not because of the "profanity" (praise the Lord!), but for providing what US Think Tankland hailed as "an indicator of American strategic thinking".
Here's the game in a nutshell. Germany remote controls one of the leaders of the Ukrainian protests, heavyweight boxer Vitali Klitschko. 
"F**k the EU" is essentially directed towards Berlin and Klitschko, its key protege. Washington sees this going nowhere, as Germany, after all, has been slowly building a complex energy-investment partnership with Russia.