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Homeless Man Gives Free Books To Kids Because 'You Don't Have To Be Rich To Change The World'

Homeless Man Gives Free Books To Kids Because 'You Don't Have To Be Rich To Change The World' | Sacramento SEO | Scoop.it
If anyone proves you should never judge a book by its cover, it's Philani Dladla.

Sporting a flat-bill baseball hat, a colorful, striped dress shirt and beads dangling from his neck, Dladla may not look the part of a stereotypical bookworm -- ...

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Homeless People Use Facebook Just Like You and Me

Homeless People Use Facebook Just Like You and Me | Sacramento SEO | Scoop.it

The Atlantic is reporting some pretty fascinating findings from a study on Internet usage patterns in homeless vs. non-homeless youth out of the University of Alabama.


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Social Selling is About Opening, Not Closing

Social Selling is About Opening, Not Closing | Sacramento SEO | Scoop.it
The strategy of "Always Be Closing" was popularized by the 1992 movie, "Glengarry Glen Ross." It's a mindset that has all to often confused sales people into rushing through the sales process just so

Via Adam Robinson, MBA
SacramentoSEO's insight:

Absolutely, 100% Correct!!!

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Adam Robinson, MBA's curator insight, July 9, 2014 10:10 PM

Social selling is a big buzzword today. Selling is definitely different today than it was 10 years ago due to technology. However, people are still people. Technology and tactics may change, but the decision to buy is always a decision made by a person.

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Fast Casual Rising - www.franchisemate.com

Fast Casual Rising - www.franchisemate.com | Sacramento SEO | Scoop.it
Despite a lagging economy, fast casual dining is on the rise. In fact, the economy could be one reason for fast casual’s success. The fast casual restaurant does have something to offer diners who may be watching their budgets but still want a splurge from time to time. Poised on the cusp between fast food restaurants and sit-down dining, fast casual restaurants offer a more upscale dining experience than a [...]
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UnLinked: Why Being Unconnected May Keep You Unemployed - El Dorado SEO | Sacramento SEO

UnLinked: Why Being Unconnected May Keep You Unemployed - El Dorado SEO | Sacramento SEO | Sacramento SEO | Scoop.it
A presence on social media can be the difference between getting a job and remaining without one.
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Homepage

Homepage | Sacramento SEO | Scoop.it
Top rated Indian Restaurant minutes from Denver in Greenwood Village. A-list and Westword Winner 2011!
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Marketing Your Franchise with Pinterest - www.franchisemate.com

Marketing Your Franchise with Pinterest - www.franchisemate.com | Sacramento SEO | Scoop.it
Marketing your business or brand is no longer limited to traditional print and local advertisements. Today, utilizing social media is one way to build any brand from the ground up without extensive marketing budgets and plans in place. Understanding how to market your franchise successfully with Pinterest can help to boost brand awareness while allowing you to gain potential customers and loyal long-term clients. What is Pinterest? Pinterest is a [...]
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Twitter best practices

Twitter best practices | Sacramento SEO | Scoop.it

Although it is possible to have a short-term business success on Twitter, it is not probable without months — or even years — of work first. Behind every case study there are three factors at work and these stepping stones are climbed only through a lot of preparation and effort.

 

Before we get into the details, I want to emphasize that there are many business benefits to Twitter that DON’T require a lot of preparation, You can use it for market research, education, and customer service, for example, without the steps I am about to explain. But if you want to generate leads and SELL something some day, pay attention to the advice below....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 4, 2014 3:06 PM

Sage social marketing advice from Mark Schaefer.

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Reddcoin: When Social Media Meets Crypto Currency - Business 2 Community

Reddcoin: When Social Media Meets Crypto Currency - Business 2 Community | Sacramento SEO | Scoop.it
RT @compete: #Reddcoin: When #SocialMedia Meets #Cryptocurrency | http://t.co/dx0NLb7xPY \ via @B2Community
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Why I Don't Like Scoopit Links on Twitter II [Robin Good & Scenttrail Conversaton]

Why I Don't Like Scoopit Links on Twitter II [Robin Good & Scenttrail Conversaton] | Sacramento SEO | Scoop.it

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it.  Sure it’s quick and easy to share with Scoopit.  But it not quick and easy to consume. For me it's all about the econ...

Marty Note
If you missed I don't Like Scoop.it Links I, here's a link:
http://sco.lt/5ZrOcb

First post prompted a great note from my curator mentor coach Robin Good:

« Marty, I can't agree more. I hate it myself when I see Scoop.it links in my Twitter stream because I know that most of the time it's a lame post with next to no content leading me somewhere else.

I think this is part of the culture of Scoop.it, and the only ones that can change it significantly are those who direct and promote its editorial and marketing policy.

Until you promote a tool like Scoop.it as a tool to save time and produce more content, target it to novice content marketers, and don't moderate actively what you showcase (like Flipboard or Medium do), you can't expect a different kind of outcome. I may be wrong but this is the impression I get. What's your take Marty? »

Yes, but
I agree with Robin much more than I disagree. Points of agreement include:

Agree 80%

* Difficulty of Creating Branded Curators on Scoop.it due to little or no "SHOWCASE".
* Spam control on backs of curators.
* Difficulty of building community on Scoop.it due to the first bullet.

Disagree 20%

* Adding Google authorship signals a desire by Scoop.it to share back value of the commons making Scoop.it UNIQUE in social nets / tools.
* No commons is constructed as much as guided, influenced and moved like weather or a wave at a football game.

The disagreement 20% speaks to the highly distributed nature of any commons. When content is coming in from pirates and the navy then content cherished, featured and held up as examples creates powerful social signals.

This very TINY balancing beam is where cutators and editors of any commons must excel. Too heavy a hand and free discourse is squashed. Too light a hand and the commons (substitute community if it makes it easier to understand lol) can't find or share its spirit.

Robin is successful because he is creative, intelligent and generous. Robin's skills mean he can be successful anywhere, so finding ways to partner with Robin, giving Robin (and Michele, Jan, Karen and Brian) "jobs" or defined roles would help shore up the GOOD and so decrease chances for the BAD to run amok.

This "Showcasing" is a fine art since it too walks a fine and tiny beam between elitist and populist. When Robin hit 1M views on Scoop.it I would have been tempted to have a much bigger party (lol). The key push and pull between curators and any commons is how much value will be shared with the sharecropping contributors.

When Robin and then Ana-Christina right behind him passed a million views I would have stopped time a little to interview them, qualify their tactics and strategies and in so doing call attention to a tool capable of helping a sharecropper reach a lot of people.

For me, the third act of any commons is always "Review the Reviewer" or Brand the Curator (in Scoop.it's case). Who gets that? Red Bull gets it. I think FlipBoard does too though Robin has more experience there than me (recent innovations make me want to go back and check it out).

Tools, like life itself, aren't permanent fixtures. As Scoop.it crosses this next chasm it walks a tight rope across the Grand Canyon and competitors such as FlipBoard are generating lots of wind. The Scoopit team is smart and they must sense a pivot is upon them. Personally I want to help. In for a penny...:). Marty

 


Via Martin (Marty) Smith
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Karen Dietz's comment, August 22, 2014 2:07 PM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Karen Dietz's curator insight, August 22, 2014 2:25 PM

FYI Folks -- I trust that the reviews I write about the articles I curate help people along in their business storytelling journey. I know that there are many curators out there who do not add reviews/comments to the articles they highlight. 


As a result, Scoop.it and other curation sites are getting a backlash because audience members are tired of getting a link to an article that brings them to Scoop.it, and then requires another click to get to the article. Now I know that is annoying. And there is nothing of value offered between clicks.


Marty's response to the original blog post is right on. Read it along with all the other comments. Truly illuminating.


Other than a rant for me, what's the value of this post to you and business storytelling?


Namely this -- no matter what medium you use -- blogging, curating, digital storytelling -- make sure you are actually adding value for your audience. Expand their knowledge, give them tools, show them how, and offer your excellent insights. The stories you share have to connect to your audience in these ways. Anything else is a waste.


All of these posts and reviews add up to telling your story in a big picture way. So thanks Marty for addressing this issue, and reminding us about principles for quality curation. I've learned a lot from both you and Robin!


Karen Dietz

Bob Connelly's comment, November 23, 2014 7:11 PM
Being new to Scoop.it, I was glad to read this. I wouldn't have thought about this...
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What is Responsive Web Design?

In a nutshell, responsive web design is a type of design that allows websites to display optimally regardless of the type of device on which they are viewed. In other words, whether you are viewing a site on a tiny mobile screen, a large monitor or something in between, the site will adjust itself to the size of your screen.
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Click here to support Help this Homeless Man Rent a Home. by Christopher Arnell

Click here to support Help this Homeless Man Rent a Home. by Christopher Arnell | Sacramento SEO | Scoop.it
The Roseville Dancing Man needs OUR help! This is Clifford Keys. He is disabled. People of Roseville know him as the Dancing Man who has danced on the corner of Douglas and Sierra College for the last two years. He lived off of $800 per month of which $700 went toward rent. A few months ago his a...
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Frontier Airlines pilot buys pizza for stranded passengers on flight

Frontier Airlines pilot buys pizza for stranded passengers on flight | Sacramento SEO | Scoop.it
A Frontier Airlines pilot helped take some of the sting out of an hours-long delay by ordering pizza for every passenger on his plane Monday evening. 

Via Adam Robinson, MBA
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Adam Robinson, MBA's curator insight, July 10, 2014 6:53 AM

This is a great example of an empowered team member serving customers will. This pilot did what he thought was right to take care of the people on his plane. He took action. How do you think the people on the plane felt about the pilot and crew after this? What about their perception of Frontier?

 

Team members should be trained and empowered to serve customers well. Going the extra mile for customers will always yield great results for customers and the company.

 

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FranchiseMate.com

FranchiseMate.com | Sacramento SEO | Scoop.it

FranchiseMate.com is a franchise opportunities portal, custom designed by franchise professionals, created to provide you, the franchise buyer, an easy, “one-stop” resource for all the information you need to make a wise choice when researching franchise and business opportunities.

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Top 10 Reasons to Buy a Franchise - www.franchisemate.com

Top 10 Reasons to Buy a Franchise - www.franchisemate.com | Sacramento SEO | Scoop.it
Buying a franchise is one of the best ways to establish a business without extensive knowledge or experience. Franchises offer the opportunity to own a brand recognised business. Costs for franchise partnership are limited to upfront licence fees and continued management charges. Increase chances of success with a franchise business. Experience better than average return on investment in business by following these ten reasons to buy a franchise. 1. Turnkey [...]
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NotepadExpress: Anatomy of a Notepad | Customized Notepads, Personalized Memo Pads

NotepadExpress: Anatomy of a Notepad | Customized Notepads, Personalized Memo Pads | Sacramento SEO | Scoop.it
Our custom-printed notepads feature your logo or photo, heading and footer text with your company name, address, phone number and website, a watermark image, and optional lines, check boxes, or grid pattern. Call us toll free at 1-866-237-2349 for fast, personal service.
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Help this Homeless Man Rent a Home - El Dorado SEO | Sacramento SEO

Help this Homeless Man Rent a Home - El Dorado SEO | Sacramento SEO | Sacramento SEO | Scoop.it
This is Clifford Keys. He is disabled. People of Roseville know him as the Dancing Man who has danced on the corner of Douglas and Sierra College...
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How 90s HTML Coding Will Save The SEO World In 2014 - Search Engine Land

How 90s HTML Coding Will Save The SEO World In 2014 - Search Engine Land | Sacramento SEO | Scoop.it
How 90s HTML Coding Will Save The SEO World In 2014
Search Engine Land
As an SEO whose murky career background includes a stint in web development, I had a good chuckle reading through this walk down memory lane for 90s coders.
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6 Modern Marketing Strategies From Barack Obama - TIME

6 Modern Marketing Strategies From Barack Obama - TIME | Sacramento SEO | Scoop.it
6 Modern Marketing Strategies From Barack Obama
TIME
The Between Two Ferns appearance is the latest in a series of shrewd marketing moves Obama and his web-savvy team have launched during his presidency.
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2014: The Numbers Behind Social Media [infographic]

2014: The Numbers Behind Social Media [infographic] | Sacramento SEO | Scoop.it
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.

Via Lauren Moss
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Daniel Vince's curator insight, March 24, 2014 2:30 PM

Another interesting infographic showing the potential and scale of social media.

Sylvie Bédard's curator insight, October 7, 2014 5:02 PM

Toujours intéressant de rester à jour!