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Does your marketing automation use machine learning? - Biznology

Does your marketing automation use machine learning? - Biznology | SaaS Sales | Scoop.it
I've been in this game for a long time. (OK, I'm old.) But there is one old trick that never seems to wear out.

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marketingIO's curator insight, February 2, 2015 8:48 PM

MAP + Predictive = a gamechanger in your industry. It's doable.

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You Might Be Surprised Which B2B Referrals Are Closing | Marketing Technology Blog

You Might Be Surprised Which B2B Referrals Are Closing | Marketing Technology Blog | SaaS Sales | Scoop.it
You Might Be Surprised Which B2B Referrals Are Closing by Douglas Karr on Marketing Technology Blog

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How to Grow Your Web & Mobile App Business with Lifecycle Marketing

Read the entire article about using lifecycle marketing to grow your web and mobile app business at http://autosend.io/lifecycle-marketing-saas-mobile/ Lifecyc…
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How Can You Make Your Email Marketing More Attractive?

With the revolution in the technology, there are more and big ways to communicate with your customers and makes your sales and generate more prospective around (#emailmarketing: How Can You Make Your Email Marketing More Attractive?
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SaaS Valuations, and the death of Rubber Price Books and Golf ...

SaaS Valuations, and the death of Rubber Price Books and Golf ... | SaaS Sales | Scoop.it
The other characteristic, for SaaS companies with a “money in this financial year” mindset, is how important it is to garner as many sales as is humanly possible at the start of a year; a sale made in month 1 will give you 12 ...
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Why Personalization Is Doomed Without Strategy

Why Personalization Is Doomed Without Strategy | SaaS Sales | Scoop.it
Personalization. You might define it as delivering the right content / products / offers, at the right time to the right customers… Of course, it’s easy for marketing gurus to preach, and vendors to promise – but in reality, personalization without...
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How to Onboard Users with Email, SMS, & Push - Autosend

How to Onboard Users with Email, SMS, & Push - Autosend | SaaS Sales | Scoop.it
Onboarding your users the right way is important. Here are 15 ways you can onboard mobile and web with email, text messaging, and push messages.
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5 Ways Technology Can Ruin Your Marketing Strategy

5 Ways Technology Can Ruin Your Marketing Strategy | SaaS Sales | Scoop.it
There's no doubting technological developments have improved the way we do business immensely. Red Website Design wouldn't exist if Tim Berners-Lee hadn't invented the internet. Technology isn't al...
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Infographic: The Rise of Video Marketing - Marketing Technology Blog

Infographic: The Rise of Video Marketing - Marketing Technology Blog | SaaS Sales | Scoop.it
Infographic: The Rise of Video Marketing by Douglas Karr on Marketing Technology Blog

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Recollective: Free Online Surveys and Focus Group Research - Marketing Technology Blog

Recollective: Free Online Surveys and Focus Group Research - Marketing Technology Blog | SaaS Sales | Scoop.it
Recollective: Free Online Surveys and Focus Group Research by Douglas Karr on Marketing Technology Blog

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5 Tips to Smarketing! [Infographic]

5 Tips to Smarketing! [Infographic] | SaaS Sales | Scoop.it
Companies that align their sales and marketing teams are proven to have more business success. Introducing smarketing! (5 Tips to #Smarketing!
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How GuideSpark Tripled ARR Two Years in a Row, Growing to Almost Eight Figures in ARR -- All Using Outbound Sales

How GuideSpark Tripled ARR Two Years in a Row, Growing to Almost Eight Figures in ARR -- All Using Outbound Sales | SaaS Sales | Scoop.it
GuideSpark is one SaaS company I've been fortunate enough to be involved with for a while (I am a very small indirect shareholder, and have known the CEO, Keith Kitani, since '06).  GuideSpark is a...
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Marketing + IT = Chief Marketing Technology Officer [Infographic]

Marketing + IT = Chief Marketing Technology Officer [Infographic] | SaaS Sales | Scoop.it
Marketing + IT = Chief Marketing Technology Officer [Infographic] - Digital Commerce, Information Technology, Marketing
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New Data: What Types of Content Perform Best on Social Media?

New Data: What Types of Content Perform Best on Social Media? | SaaS Sales | Scoop.it
Check out this original research from BuzzStream and Fractl on what content performs best on social media throughout the year.

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marketingIO's curator insight, February 2, 2015 7:17 PM

And be sure your titles reflect the direction of the post.

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Why Do CEOs Believe They Are Wasting Money on Marketing? - TrackMaven

Why Do CEOs Believe They Are Wasting Money on Marketing? - TrackMaven | SaaS Sales | Scoop.it
Today's CMO is fluent in metrics, but which metrics matter most to internal stakeholders? Hear from marketer-turned-CEO Joe Payne on how marketers should report to the C-Suite.

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marketingIO's curator insight, January 4, 2015 8:03 PM

Report business results! It can't be said any more simply. It's not about activity, it's about results, so the more you're able to tie your budget to business goals, and have the attribution to measure the results, the more important your function becomes.

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4 Sales Mistakes That Lead To High SaaS Churn

4 Sales Mistakes That Lead To High SaaS Churn | SaaS Sales | Scoop.it
When it comes to growing your SaaS company, reducing churn is absolutely critical.

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#4 Seems most important to me

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Gallup poll concludes: Social media has little influence on most shopper decisions

Gallup poll concludes: Social media has little influence on most shopper decisions | SaaS Sales | Scoop.it
After years of chasing Facebook fans and Twitter followers, many companies now stress quality over quantity in their social-media strategies. They are tracking mentions of their brand, then using the information to help the business.
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8 Online Resources to Sharpen Your Marketing Technology Chops

8 Online Resources to Sharpen Your Marketing Technology Chops | SaaS Sales | Scoop.it
A few weeks back I wrote how the influence of digital technology is fundamentally redefining the marketing function.
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Cloud services' stock bubble gets pricked, despite defenders - Yahoo Finance (blog)

Cloud services' stock bubble gets pricked, despite defenders - Yahoo Finance (blog) | SaaS Sales | Scoop.it
Cloud services' stock bubble gets pricked, despite defenders Yahoo Finance (blog) Most of these companies were trading at sky-high levels when their sales or profits were measured against the rest of the stock market, bringing to mind memories of...
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What is inside sales ?

Inside Sales Builders is a pioneer in building and optimizing inside sales. Inside sales can be used to sell products, services, generate and qualify leads, promote attendance at webinars,...
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Infographic: Trends in Recruiting Content Marketers - Marketing Technology Blog

Infographic: Trends in Recruiting Content Marketers - Marketing Technology Blog | SaaS Sales | Scoop.it
Infographic: Trends in Recruiting Content Marketers by Douglas Karr on Marketing Technology Blog

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Big Spike in Marketing Technology Use by Progressive B2B Companies - Chief Marketer

Big Spike in Marketing Technology Use by Progressive B2B Companies - Chief Marketer | SaaS Sales | Scoop.it
B2B companies are employing marketing technology than ever. This report outlines what you need to know.

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What Is Marketing, and What Is Technology? The Lines Are Blurring

What Is Marketing, and What Is Technology? The Lines Are Blurring | SaaS Sales | Scoop.it
These days you practically need a degree in math or engineering to become a marketer. (What Is Marketing, and What Is Technology?
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From CMO to CTO

From CMO to CTO | SaaS Sales | Scoop.it
Today’s Chief Marketing Officer has perhaps the most precarious job in business. Which is not surprising when you consider the many challenges they face. Chief among them is how the traditional
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Will Marketing Technology Replace B2B Sales? - Salesforce Blog

Will Marketing Technology Replace B2B Sales? - Salesforce Blog | SaaS Sales | Scoop.it
There will always, one can assume, be the need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him ...
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