Saas Marketing - Software as a Service
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The 7 Golden Rules of How to Market Saas Products

The 7 Golden Rules of How to Market Saas Products | Saas Marketing - Software as a Service | Scoop.it
Enter Now and Discover The 7 Golden Rules of How to Market Saas Products successfully and Receive Outstanding Results for Your Marketing Efforts.
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CARLA's comment, October 17, 2014 10:43 AM
Que interesante! muy buen scoop!
Anna Costa Artigas's comment, October 22, 2014 3:41 PM
Thank you for this rules Gala (y por hacernos practicar ingles jajaj)
Gala Coloma's comment, October 27, 2014 12:09 PM
Gracias a las dos por vuestros comentarios
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Spotify Just Summarized 2016 in the Most Genius Way (marketers take note) - Product2Market

Spotify Just Summarized 2016 in the Most Genius Way (marketers take note) - Product2Market | Saas Marketing - Software as a Service | Scoop.it
Disover What Spotify Just Did To Market Their Product And Wrap Up 2016 All In One Genius Campaign We Wish We Thought Of First.
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Will This New Gadget Finally Determine the Apple vs Google Rivalry? - SaaS Addict

Will This New Gadget Finally Determine the Apple vs Google Rivalry? - SaaS Addict | Saas Marketing - Software as a Service | Scoop.it
The Google vs Apple Rivalry over simplicity and user experience has been ongoing since the dawn of ages. Is Apple finally ready to take the lead?
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How to Overcome the Hurdle of User Churn - SaaS Addict

How to Overcome the Hurdle of User Churn - SaaS Addict | Saas Marketing - Software as a Service | Scoop.it
Enter Now and Discover an In-Depth Look Into Churn on Your Resource for Software as a Service Information, News, and Articles.
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April Fool’s: Which Cloud Stores Your Data? The Kitty or the Pony? - SaaS Addict

April Fool’s: Which Cloud Stores Your Data? The Kitty or the Pony? - SaaS Addict | Saas Marketing - Software as a Service | Scoop.it
Check Out This Funny Cartoon That Dives Into The Fundamentals Of Cloud Computing With Our Special April Fool's Day Post!
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What the U.S. Presidential Election Teaches Us About Technology - SaaS Addict

What the U.S. Presidential Election Teaches Us About Technology - SaaS Addict | Saas Marketing - Software as a Service | Scoop.it
  As America ushered in the new year of 2016, politicos like myself had much to look forward to. It was the start of a national election year and for the first time in eight years, two new candidates would grace the top of the tickets in both major political parties. Change was inevitabl
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Examples of Saas Companies That Know Marketing

Examples of Saas Companies That Know Marketing | Saas Marketing - Software as a Service | Scoop.it
Looking for Examples of Saas Companies That Got Their Marketing Right and are a Legend in their Field? Enter Now.
Omri Erel's insight:

When it comes to SaaS, marketing is key, and there are many examples of SaaS from companies that really know their marketing, and have their niche thoroughly carved.

Take a look at these excellent examples of SaaS companies that know marketing

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Choosing a SaaS Sales Model - What You Need to Know - SaaS Addict

Choosing a SaaS Sales Model - What You Need to Know - SaaS Addict | Saas Marketing - Software as a Service | Scoop.it
Enter Now and Discover Everything You Need to Know About Choosing a SaaS Sales Model on Your Resource for Software as a Service Information and News.
Omri Erel's insight:

Choosing the perfect SaaS sales model for your business can be a daunting and challenging task. Find out everything you need to know about choosing the right model right here.

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The Top 5 SaaS Blogs

The Top 5 SaaS Blogs | Saas Marketing - Software as a Service | Scoop.it
Looking for The Best SaaS Blogs On The Web ? Enter Now and Discover The SaasAddicts Top 5 Pick
Omri Erel's insight:

There's no shortage of information to read out there about SaaS.

Check out my 5 favourite SaaS blogs- it will help you to differentiate between the good and the less good out there.

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Microsoft and Accenture Team Up to Ease the Path to the Hybrid Cloud - SaaS Addict

Microsoft and Accenture Team Up to Ease the Path to the Hybrid Cloud - SaaS Addict | Saas Marketing - Software as a Service | Scoop.it
Enter Now and Check Out a Great Video on Microsoft and Accenture's Collaboration to Ease the Path to the Hybrid Cloud on Your Resource for SaaS Information.
Omri Erel's insight:

Accenture and Microsoft Corp. recently introduce their newest endeavor – Accenture Hybrid Cloud Solution for Microsoft Azure. It is a hybrid cloud platform designed to accelerate cloud adoption by enterprises and help enterprises build and manage enterprise-wide cloud infrastructure and applications.

Read more about this here

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Microwebinar on Saas

Microwebinar on Saas | Saas Marketing - Software as a Service | Scoop.it

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Omri Erel's insight:

Here is something to get you through the mid-week hump.

I enjoyed this 10 mintue webinar that deals with SaaS onboarding and Adoption.

Check it out.

Sign up only takes a moment- highly recommended.

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IBM Verse Looks to the Cloud and Analytics to Reimagine Enterprise Email - SaaS Addict

IBM Verse Looks to the Cloud and Analytics to Reimagine Enterprise Email - SaaS Addict | Saas Marketing - Software as a Service | Scoop.it
Enter Now and Check Out a Great Video on How IBM Verse Looks to the Cloud and Analytics to Reimagine Enterprise Email on Your Resource for SaaS Information.
Omri Erel's insight:

Following the announcements of Google’s Inbox, and Microsoft’s Clutter, IBM recently unveiled IBM Verse, a cloud-based service that blends mobile, social and analytics that aims to “fundamentally change the way people work.”

Read here for more information on how IBM Verse looks to the Cloud and analytics to reimagine enterprise email

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A Lot of IT Projects Fail, But Why? - SaaS Addict

A Lot of IT Projects Fail, But Why? - SaaS Addict | Saas Marketing - Software as a Service | Scoop.it
Enter Now and Check Out My Latest Article on Why a Lot of IT Projects Fail on Your Resource for Software as a Service Information and News.
Omri Erel's insight:

70% of businesses had suffered at least one project failure in the last twelve months and 50% of businesses said that their projects consistently failed to achieve their initial goals.

Check out this article that explains why a lot of IT projects fail

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Test your startup management skills with this new online simulator - SaaS Addict

Test your startup management skills with this new online simulator - SaaS Addict | Saas Marketing - Software as a Service | Scoop.it
Ever looked at a startup and thought to yourself “I can do that”? This new simulator by Toggl tests you startup management skills. Will you succeed?
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November's Top 8 Picks: Cybersecurity Risk and Prevention Tips - SaaS Addict

November's Top 8 Picks: Cybersecurity Risk and Prevention Tips - SaaS Addict | Saas Marketing - Software as a Service | Scoop.it
Take A Look At The Top 8 Cyber Security Articles Of November And How To Protect Your Business Against A Cyber Attack And Data Breach.
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20 Things That Put Your Startup at Risk - SaaS Addict

20 Things That Put Your Startup at Risk - SaaS Addict | Saas Marketing - Software as a Service | Scoop.it
Have A Look At This Infographic By Presitely And Discover 20 Reasons Startups Fail, And Discover What You Can Do To Prevent This From Happening To You.
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The Week in SaaS News - SaaS Addict

The Week in SaaS News - SaaS Addict | Saas Marketing - Software as a Service | Scoop.it
Enter Now and Discover the Latest Happenings in the World of Software as a Service on Your Resource for SaaS Information and Articles.
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Creating a SaaS Sales Compensaton Plan - SaaS Addict

Creating a SaaS Sales Compensaton Plan - SaaS Addict | Saas Marketing - Software as a Service | Scoop.it
Discover Everything You Need to Know About Creating a SaaS Sales Compensation Plan on Your Number One Resource for Software as a Service Information.
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SaaS Revenue Recognition Concepts Guide - SaaS Addict

SaaS Revenue Recognition Concepts Guide - SaaS Addict | Saas Marketing - Software as a Service | Scoop.it
Enter Now and Discover A Complete Guide to SaaS Revenue Recognition Concepts and Ensure You Gain an Understanding of Your Financial Statements.
Omri Erel's insight:

Just as with Revenue Recognition – an accounting principle/ process for reporting revenue through the monetary value recognition of a transaction/ contract over a given period of time as it is “earned” – SaaS revenue recognition closely follows the principle, but tailored to cloud computing.

Check out my complete guide right here.

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SaaS in 2015 - What New Shifts Will We See? - SaaS Addict

SaaS in 2015 - What New Shifts Will We See? - SaaS Addict | Saas Marketing - Software as a Service | Scoop.it
Enter Now and Discover Everything You Need to Know About the New Shifts We Will in SaaS in 2015 and Ensure You Are on Top of the Latest Trends and News.
Omri Erel's insight:

The SaaS trends we will see in 2015: more options and meaningful choices for enterprises and customers.

Check out my predictions for SaaS in 2015

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Best SaaS Articles of the Year - SaaS Addict

Best SaaS Articles of the Year - SaaS Addict | Saas Marketing - Software as a Service | Scoop.it
Enter Now and Discover The Best SaaS Articles of the Year You Can't Miss on Your Resource for Software as a Service Information and News.
Omri Erel's insight:

Wrap up of 2014 SaaS

Here are the BEST articles of 2014-

Read Enjoy Share and Happy Holidays!

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Extensive Saas Inside Sales Model Overview - SaaS Addict

Extensive Saas Inside Sales Model Overview - SaaS Addict | Saas Marketing - Software as a Service | Scoop.it
Enter Now and discover an Extensive Overview of the SaaS Inside Sales Model and Ensure You Focus on the Best Performing Leads for the Best Results.
Omri Erel's insight:

SaaS inside sales involves closing a sale without leaving the office. A sales executive or sales representative just makes a call from the office.

Get a complete overview of the the SaaS inside sales models right by checking out my latest article right here.

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Increasing Your SaaS Free Trial Conversion Rate - SaaS Addict

Increasing Your SaaS Free Trial Conversion Rate - SaaS Addict | Saas Marketing - Software as a Service | Scoop.it
Enter Now and Find Out Everything You Need to Know About Increasing Your SaaS Free Trial Conversion Rates and Ensure You Successfully Expand Your Business.
Omri Erel's insight:

For the typical #SaaS provider, a large amount of sales is online, meaning the SaaS Free Trial conversion rate directly correlates with revenue. Therefore, a poorly performing free trial directly translates to lower revenue.

In my latest article I breakdown everything you need to know about increasing your SaaS free trial conversion rates. Check it out here!


 

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This Week’s Best Articles in SaaS - SaaS Addict

This Week’s Best Articles in SaaS - SaaS Addict | Saas Marketing - Software as a Service | Scoop.it
Enter Now and Discover This Week's Best Articles in SaaS You May Have Missed on Your Resource for Software as a Service Information and News.
Omri Erel's insight:

A lot of interesting things have happened in SaaS and cloud so far, this December.
I've compiled a list of the 5 most useful articles here.

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TED Talk: Jeff Bezos on the Next Web Innovation - SaaS Addict

TED Talk: Jeff Bezos on the Next Web Innovation - SaaS Addict | Saas Marketing - Software as a Service | Scoop.it
Enter Now and Watch a Great Ted Talk With Jeff Bezos on the Next Web Innovation on Your Resource for SaaS Information, News, and Articles.
Omri Erel's insight:

Check out this great Ted Talk by Jeff Bezos- it sheds interesting light on our generation of Web Innovation. 

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