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How to Build a High-Quality Brand with an Affordable Product

How to Build a High-Quality Brand with an Affordable Product | S3i Daily Digest | Scoop.it
Providing a product at the lowest price point in your market sounds like a sure way to attract customers and gain an edge on your competition — but it’s not always that easy.
Circle Media's insight:

The best strategy is to find a mix of quality and pricing. Then will you find the right customers, profits, and brand reputation, which we are all striving for.

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What Times Of Day Are Best For Targeting Users On Each Social Network?

What Times Of Day Are Best For Targeting Users On Each Social Network? | S3i Daily Digest | Scoop.it
Prime-time for Facebook activity appears to be Wednesday afternoons. ;
Circle Media's insight:

Every day, 40% of the world’s 7 billion people go online to search, create, learn and engage in social networking. The infogrpahic provides a snapshot of daily social media activity by platform, measured against each platform’s total user base. 24 hours. 1,440 minutes. 86,400 seconds. Billions of likes/links/tweets/tumbls/vines/videos/pics/pins/pluses.

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Jaguars Converting Patio Space At EverBank Field Into Fantasy Football Lounge - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Jaguars Converting Patio Space At EverBank Field Into Fantasy Football Lounge - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | S3i Daily Digest | Scoop.it
The Jaguars will open a high-tech fantasy football lounge at the start of this season at what formerly was the Sky Patio at EverBank Field.
Circle Media's insight:

The Jaguars will open a high-tech fantasy football lounge at the start of this season at what formerly was the Sky Patio at EverBank Field. The air-conditioned room is estimated to accommodate 200 to 300 fans, and will feature up to 30 HD TVs streaming games, plus NFL RedZone. It also will have high-density WiFi, various forms of seating and a high-end bar all of which will overlook the field and will eventually phase in tablets.

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How Google, Apple, Facebook and Others Use Your Personal Data (Infographic)

How Google, Apple, Facebook and Others Use Your Personal Data (Infographic) | S3i Daily Digest | Scoop.it
A look at what some of the largest tech companies are doing with what they know about you.
Circle Media's insight:

The infographic shows the type of data gathered by each of these five tech giants, the methods they use to collect your personal data and how that data is used. It also reveals the number of words in each company's privacy policy, suggesting the complexity of each agreement.

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Stanford, Syracuse in Twitter swap

Stanford, Syracuse in Twitter swap | S3i Daily Digest | Scoop.it
Stanford changed its Twitter handle, and rather than let the old
one go to waste, the school decided to trade it to Syracuse.
Circle Media's insight:

In a blockbuster swap, Stanford University and Syracuse University agreed to a deal that would send the rights to Stanford’s “ @SUAthletics” Twitter handle to the Orange in exchange for a collection of local goods to be named later. One of the items is reportedly a case of oranges, and it would not be a surprise to see a batch of salt potatoes and a Dinosaur Bar-B-Que thrown in, as well.

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Facebook, Twitter and Pinterest ‘Drive As Much In Store Purchasing As Online Purchasing'

Facebook, Twitter and Pinterest ‘Drive As Much In Store Purchasing As Online Purchasing' | S3i Daily Digest | Scoop.it
And they each affect consumers differently.
Circle Media's insight:

Instead of feeling threatened by ‘showrooming’, retailers should study their customers’ paths to purchase and use the insights gained to hone their online marketing efforts. In terms of influencing purchasing, Pinterest helped consumers get more information, Twitter helped consumers find out where to buy the item and Facebook alerted consumers to sales.

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Publishers Optimistic About Mobile Measurement

Publishers Optimistic About Mobile Measurement | S3i Daily Digest | Scoop.it
While the industry has yet to reach a consensus when it comes to mobile measurement, publishers remain optimistic about standardization.
Circle Media's insight:

The importance of mobile is undeniable at this point. According to Cherkin, Complex’s audience numbers for desktop are now almost equal to its mobile numbers. And unless publishers and agencies act on this sense of urgency, they will be missing out on all of the opportunities that mobile offers marketers as they seek to reach the right audiences, at the right times, in the right places.

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Social Media PR: Dealing With Negative Comments on a Company’s Social Media Accounts - CommPRO.biz

Social Media PR: Dealing With Negative Comments on a Company’s Social Media Accounts - CommPRO.biz | S3i Daily Digest | Scoop.it
“It’s important to know the difference between an online attack and a difference of opinion.
Circle Media's insight:

This column talks about the best ways in dealing with negative comments on a company’s social media account. It addresses: defining the attack, responding to a negative attack, when to delete/ignore an attack, a positive side to the attack, Do’s and Don’ts and a couple of other points. An important read.

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Social Media May Soon Drive More Traffic to Your Website Than Search Engines

Social Media May Soon Drive More Traffic to Your Website Than Search Engines | S3i Daily Digest | Scoop.it
A new report suggests internet users in the U.S. are looking to sites like Facebook and Twitter to find what they're looking for online.
Circle Media's insight:

Although consumers are rapidly changing their habits and behavior, marketers still haven't caught up, prioritizing SEO and paid search efforts above engagement over social media. In order to turn that around, the report asserts, search marketing teams need to learn what searchers are really looking for and focus on broader engagement instead of simply trying to drive an immediate sale.

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Nielsen: Second-Screens Are Changing Consumers\' TV Habits

Nielsen: Second-Screens Are Changing Consumers\' TV Habits | S3i Daily Digest | Scoop.it
Close to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new survey by Nielsen.
Circle Media's insight:

Among tablet owners, 76 percent looked up information in general, 68 percent surfed the web, and 53 percent visited a social networking site. But almost half of tablet owners looked up information on actors, plotlines, athletes, or teams, and 20 percent purchased a product or service that was being advertised.

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Nike Helps You Leave LeBron a Message

Nike Helps You Leave LeBron a Message | S3i Daily Digest | Scoop.it
nike's just made it easier for you to personally congratulate lebron james after the miami heat's game 7 win over the san antonio spurs last night.
Circle Media's insight:

This 1-minute Wieden + Kennedy spot shows an old-school answering machine where friends and fans have left the now two-time NBA champion a message. Spike Lee, Warren Buffet, Dr. Dre and Duke University's legendary Coach K are just some of the voices heard applauding his back to back victory. The online video was supported with social efforts, including instagram videos from their @Nike and @NikeBasketball accounts.

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Twitter is Developing Geo-Targeted Ads for Retailers

Twitter is Developing Geo-Targeted Ads for Retailers | S3i Daily Digest | Scoop.it
twitter's geo-fencing technology would let brands input the latitude and longitude of their stores and show promoted tweets to people within a tight radius.
Circle Media's insight:

Twitter will enable ads to be targeted to people who are near specific latitudes and longitudes and could be ready as soon as the fourth quarter, according to two people briefed on the product.

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Instagram Blog

Instagram Blog | S3i Daily Digest | Scoop.it
Introducing Video on Instagram Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however,...
Circle Media's insight:

One big catch: while you’ve always been able to import photos from your phone’s camera roll into Instagram, you can't do that with videos at least not in this first version. If you want a video in Instagram, you have to shoot it in Instagram

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Twitter Pitches Brands with $100K Minimum Spend for TV Ad Targeting

Twitter Pitches Brands with $100K Minimum Spend for TV Ad Targeting | S3i Daily Digest | Scoop.it
twitter's tv ad targeting product is still experimental, but its pricing isn't likely to be a barrier to entry for the national tv advertisers it's courting.
Circle Media's insight:

National TV advertisers who want to be part of the beta must allocate a minimum of $100,000 per Twitter handle to promoted tweets tied to a TV ad campaign. And at least $50,000 of that must be specifically for promoted tweets placed using the new TV ad targeting product.

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LinkedIn Ramps Up Content In Pursuit of Ad Dollars

LinkedIn Ramps Up Content In Pursuit of Ad Dollars | S3i Daily Digest | Scoop.it
linkedin is looking to new content-marketing ads to stoke its ad business, which accounted for 23% of its revenue last quarter.
Circle Media's insight:

While these ads the first the company has delivered to smartphones are still nascent, LinkedIn has lofty ambitions for the revenue they can generate. It's hoping that a content-rich news feed, fed by its stable of influencer columnists, will increase user engagement and create demand among marketers to have their messages there targeted, of course, at the data inherent in LinkedIn profiles.

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The Rise of Social TV: How Social Media Is Amplifying TV Advertising

The Rise of Social TV: How Social Media Is Amplifying TV Advertising | S3i Daily Digest | Scoop.it
With more than $350 billion spent annually on TV advertising, there's an opportunity for social TV to become a huge business in its own right. ;
Circle Media's insight:

Research has shown that TV-watching and social media usage isn't mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they're watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant percentage of overall social media activity.

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To Drive More Clicks, Twitter Is Testing A Popular Tweets History Feature | TechCrunch

To Drive More Clicks, Twitter Is Testing A Popular Tweets History Feature | TechCrunch | S3i Daily Digest | Scoop.it
A little over a year ago, Twitter kicked off an initiative to experiment with different ways of making tweets more interactive -- a strategy that has brought us Twitter cards with previews, and shortcodes for embedding tweets elsewhere.
Circle Media's insight:

Getting the balance to tip further in the direction of engaged users will mean that Twitter can sell itself better as a broadcasting platform to advertisers hungry to go not just where registered users are congregating, but specifically to where users are logging on, paying attention, and clicking.

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Publishers Have a Programmatic People Problem

Publishers Have a Programmatic People Problem | S3i Daily Digest | Scoop.it
Finding people who can not only talk the programmatic game, but walk the programmatic game is proving to be difficult for publishers.
Circle Media's insight:

For example, Business Insider is looking to expand its programmatic team. The company recently lost its svp of business and audience development, Bridget Williams, who left to become president of Abrams Media. Business Insider is trying to hire a director that has a strong ad ops background, along with managerial experience. That makes this a hybrid role. It’s part executional, part strategic.

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Using Advertising Technology To Data-Mine Your Social Network To Help You Out

Using Advertising Technology To Data-Mine Your Social Network To Help You Out | S3i Daily Digest | Scoop.it
Big companies know a lot about you. They know if you’re pregnant. They know if you’re moving out of town. And they know if you’re starting a new job. Don’t believe it?
Circle Media's insight:

Advertisers know everything about you from the information you put online and what you buy with your credit card. Helparound is using that info not to sell you anything, but to connect you with people who have items or skills you need.

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Behind Twitter’s Savvy Embrace of TV

Behind Twitter’s Savvy Embrace of TV | S3i Daily Digest | Scoop.it
The social platform has become a favorite of agencies and media companies by catering to their needs.
Circle Media's insight:

Think of Youtube’s cavalier approach to media-owner copyrights. This is no-brainer stuff.

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Brands Must Master Short-Form Storytelling

Brands Must Master Short-Form Storytelling | S3i Daily Digest | Scoop.it
Whether it's 6-second Vines or 15-second Instagram videos, the verdict is in: brevity is the future.
Circle Media's insight:

In the end, it’s not going to be a choice between six or 15 seconds but rather placing a bet on the long-term viability of short form storytelling. In an age when everyone has a smartphone and an ample supply of ADD, our bet is on the latter.

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Vine: Twitter's Gift To Facebook

Vine: Twitter's Gift To Facebook | S3i Daily Digest | Scoop.it
Facebook and Instagram may have won the social video war simply by sitting back and doing nothing.
Circle Media's insight:

And so now we watch the race unfold. For Vine, there’s hope as there is with any new social network that users will grow weary or out of trust with the establishment, or perhaps jump ship in favor of a fresh start to build a stronger network on another service. That’s not out of the question for a company whose most important demographic is capricious young people.

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Business Analytics: Retention Rate & Sponsorship Activation

Business Analytics: Retention Rate & Sponsorship Activation | S3i Daily Digest | Scoop.it
Earlier, we looked at the increasing use of dynamic pricing by professional sports teams....
Circle Media's insight:

The Magic were able to retrieve consumer information and send out surveys inquiring about the customers’ visit to Tijuana Flats. Through these inquiries, the Magic were able to provide the following information to Tijuana Flats: 26% of the consumers had never been to Tijuana Flats, 66% would not have visited Tijuana Flats without the promotion, and 85% would attend Tijuana Flats again. This type of valuable information enables the Magic to demonstrate sponsorship success and drive revenues.

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YouTube Invites Brands Into Its Partner Program

YouTube Invites Brands Into Its Partner Program | S3i Daily Digest | Scoop.it
YouTube wants to take this "brands as publishers" thing to a whole new level.
Circle Media's insight:

Brands will be able to monetize their content through advertising, just like other YouTube creators. However, a YouTube rep said that's not going to be a major focus of the pilot test. Rather, it's more about helping brands figure out how to build a real YouTube following.

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12 habits of successful social media managers - iMediaConnection.com

12 habits of successful social media managers - iMediaConnection.com | S3i Daily Digest | Scoop.it
Circle Media's insight:

There are a lot of social media managers out there. And if you post a job listing for one, you're likely to get a flood of candidates with vastly different backgrounds and levels of expertise. Why? Because anyone can call themselves an "experienced social media manager" these days and have some level of justification. That experience might only be their Facebook or Twitter account. But hey -- that's experience, right? And in some cases, that might actually be an impressive accomplishment if the person is truly doing something special with their personal brand.

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WatchESPN Now Available on Apple TV

WatchESPN Now  Available on Apple TV | S3i Daily Digest | Scoop.it
Sports fans have a lot to look forward to this morning with the launch of WatchESPN on Apple TV. Similar to other platforms, live access to ESPN, ESPN2, ESPNU, ESPN3 and ESPN Buzzer Beater/Goal Lin...
Circle Media's insight:

For Apple, the deals offer the company a slight advantage over its competitors, including Roku, which doesn't have access to ESPN, as well as Playstation 3, which doesn't have access to HBO Go. However, ESPN and HBO Go are already available on the Xbox.

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