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The 2014 Brand Response Awards: Celebrating the Content That Turned Backlash Into a Big Win

The 2014 Brand Response Awards: Celebrating the Content That Turned Backlash Into a Big Win | Social Media | Scoop.it
Brands create bold campaigns because they want to spark discussions and align themselves with causes they believe in. But for every strong opinion, there's an equally passionate opposing argument, meaning brands that stand on their soap-box are bound to deal with some backlash — no matter how engaging the speech.

Via David Blundell
Peter's insight:

Just goes to show!!

 

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David Blundell's curator insight, May 7, 2014 3:26 AM

Great post on how some brands have turned negative feedback into a positive by using smart content . . .

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Rescooped by Peter from Social Media Bites!
Scoop.it!

The 2014 Brand Response Awards: Celebrating the Content That Turned Backlash Into a Big Win

The 2014 Brand Response Awards: Celebrating the Content That Turned Backlash Into a Big Win | Social Media | Scoop.it
Brands create bold campaigns because they want to spark discussions and align themselves with causes they believe in. But for every strong opinion, there's an equally passionate opposing argument, meaning brands that stand on their soap-box are bound to deal with some backlash — no matter how engaging the speech.

Via David Blundell
Peter's insight:

Just goes to show!!

 

more...
David Blundell's curator insight, May 7, 2014 3:26 AM

Great post on how some brands have turned negative feedback into a positive by using smart content . . .