New Graduates Using Social Media To Stand Out, Get Personal KYW Newsradio PHILADELPHIA (CBS) – In a crowded job market, some new graduates are using their social networks to stand out, and sometimes that means getting a little personal.
Social media a new dilemma for law enforcers - FOX19.com-Cincinnati News ... FOX19 CROWN POINT, Ind. (AP) - The use of social media is forcing changes in Indiana law as police and prosecutors deal with comments on sites like Facebook.
Deep impact... America loves TV. Too bad our love affair with it is about to end. But we have “search” to thank for it. Because SEO plays a major role in the content funnel today, it is helping to make TV a thing of the past. Pulling the plug on TV According to Neilson’s 2013 cross-platform report released in March, there is a new segment redefining the TV viewership landscape. Neilson calls them “Zero-TV” households, or more commonly “cord cutters”: families who no longer watch TV. This new segment is still relatively small, at only 5% of the US population, but it is growing at a staggering 22% year over year. But why is America pulling the plug on TV? Viewers are replacing TV with online video. In fact, YouTube alone now serves over 4 billion video views daily, a 30% increase in the last 8 months. But the shift away from TV isn’t just due to the increase in online video content. Search is actually helping to drive this change in viewing habits. How so? In a traditional TV model, SEO really didn’t have a role, because there was no true search functionality. But now that content is moving online, search is at the forefront of the experience. The strong search functionality available with online video gives consumers control over how they engage with content....
We see a lot of brands out there creating profiles on every possible social networking site available. Unfortunately, many brands don't have the time or resources to properly manage and maintain relationships on these social sites.
Earlier this month, we learned Better Homes and Gardens ranked in the top five brands for Pinterest boards with the most repins, likes and comments. Here's how they did it.... According to Better Homes and Gardens digital editorial manager Kaelin Zawilinski, BHG started growing their Pinterest audience early on when a few team members received beta Pinterest accounts. Employees from both the print and digital side of the magazine formed an internal group that led the charge to get BHG on Pinterest. “We knew it was a good fit for the brand,” said Zawilinski. As the digital editorial manager, Zawilinski believes BHG’s brand is always evolving and focused on growing among people and age ranges. “It’s all about creating the place where she [the reader] lives. It’s about the home and family she creates there,” said Zawilinksi, “It’s not only her mom’s magazine anymore, it’s her magazine.” As it turns out, Better Homes and Gardens is based in Des Moines, Iowa, the hometown of Pinterest founder Ben Silbermann. “Our offices are right across the street from Ben’s high school,” said Zawilinksi, “In 2011, when Pinterest had just started, I was at a conference and had the opportunity to speak with Ben. I told him how we were using the site and he was floored.” Zawilinski attributes BHG’s Pinterest success to content. “It all comes down to our content,” said Zawilinski, “It’s the type of content that really works well on Pinterest, it’s all very pin-able.”...
Want to get your c-suite using Twitter and Facebook? Use these tips to help get them on the hook....
Getting executives in social media isn't as simple as signing up for a Twitter handle and asking them to tweet. Instead, you've got to be strategic if you want to get on board. By following these five steps, you can develop a socially savvy executive team;
1) Pick the right executives for the job.
2) Show them why they should care.
3) Let the benefits get personal.
4) Set them up for success.
5) Maintain momentum by checking in periodically....
Whether your job is to sell cars, homes, insurance, antiques, camp, or widgets, you absolutely can use social media to your advantage. But just like hard-selling doesn't work in person, it doesn't work with social media. Here are five simple reminders about the best processes to use when selling through social media...
"Social Media, Social Life: How Teens View Their Digital Lives is the latest research report from Common Sense Media's Program for the Study of Children and Media. We surveyed over 1,000 13- to 17-year-olds nationally to understand how they perceive social media (like Facebook and Twitter) affects their relationships and feelings about themselves."
As a successful small business owner, you most likely have an active Twitter account and are consistently putting out great content (and if you are a little behind on the twitterverse, here’s some handy tips to help you along the way).
For those Americans unnerved by the popularity of social media sites such as Facebook and Twitter , a new study from the University of Michigan will come as little surprise. And it might even add some smugness.
Monday's horrific events at the Boston Marathon produced equally horrific images, which in the age of social media news meant a constant, unsolicited bombardment of the gruesome aftermath of a gruesome event.
Here are 5 easy to implement excellent social media technology tips that will help you grow your presence on social media.... t’s never too late to implement change. We can easily look back and wonder why we didn’t change sooner but that does us not good at all. So look forward, make change and start to-day! So let’s get started. Here are 5 Social Media Tool and Technology tips. So if you’re on the edge and need some help, we’re here for you!....
What is social media? Seems like a simple question, doesn’t it?
Despite the considerable amount of attention paid to social media by business, the press, and academia, I’d argue that we still don’t have a clear understanding of what social media actually is.
When asked to define social media, most people probably rely on something similar to Supreme Court Justice Potter Stewart’s definition of obscenity: “I know it when I see it.” For these people, the definition of social media is formed by its most high-profile examples — Facebook, LinkedIn, and Twitter.
One problem with this definition is that these tools are moving targets with continually changing features. Another problem is that these tools are primarily consumer-oriented platforms that may not reflect the many possibilities of social media for business. They encompass part, but not all, of the term. Strike one.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.