Three full days of countless conversations with fellow advocates at the National Bike Summit has made us realize the importance of bicycle tourism to the larger bike movement. One of the most interesting presentations we saw was by Douglas Meyer of Bernuth & Williamson Consulting, called “Perceptions and Possibilities.” It dealt largely with how bicycling issues, and advocacy itself, are perceived by both bike advocates and politicians. There was sometimes a fascinating disparity about what would make an effective argument for cycling. Some of the themes that surfaced were having good success stories, broadening the coalition of people that support cycling, and demonstrating how cycling can help more than just cyclists. Of course, for us, it seemed obvious that promoting Bicycle Tourism addressed many of these issues. Here are five reasons we feel that bike advocates and tourism professionals have to pay attention to bicycle tourism in the coming years.
#1 Bicycle Tourism is Good for Business
#2 Bicycle Tourism Bridges the Urban-Rural Divide
#3 Bicycle Tourism Revitalizes Communities
#4 Bicycle Tourism Makes Bicycling Relevant to More Than Just Bicyclists
#5 Bicycle Tourism Makes Bicycle Advocacy Easier
Via Tourism Australia