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Rumour Has It : The Awesomeness Aggregator
A collection of pure brilliant stuff
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Couple Up to Buckle Up

The 2 For 1 offer that takes two to see.

An interesting idea from Scandinavian Airlines, the promotion ran across different media as well (OOH, press and email) and involved two people together to unlock a travel deal. Seen it before, but still pretty good... 

 

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IKEA BIG Sleepover

The Only Way Is Essex star Sam Faiers joined 100 people to spend the night at IKEA as part of the Big Sleepover event in Lakeside. The activity was influenced by IKEA noticing a group on Facebook 'I want to have a  sleepover at IKEA'.

A nice example of brands taking social media seriously by listening to what goes on 'behind the scenes' - Good work IKEA!

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KLM Passport

Finally an airline that does it! :) Turn your journeys into inspiring movies with the KLM Passport app.

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American Express Talking Tags

Augmented reality is 'hotting up'. This is a nice campaign from American Express just in time for Xmas!

Got a partner that plays pranks? A colleague that cries wolf? A friend that's naughty? A sibling that's nice? Just add an American Express Talking Tag to their gift for them to find out... 

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Introducing Google Currents

Google Currents is a new mobile app that lets you enjoy free online magazines and other content optimized for your Android or Apple phones and tablets. I've been using it for a couple of days and not really impressed by the loading time and the UI.... I'd expect better from Google to be honest! 

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The Sex Profile

This has to be 'the app of the year'

The Sex Profile : Helping Swedes with safe sex! 

BRILLIANT ah ah 

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The "Watch with eBay" app

eBay has updated its iPad app to sync with TV shows and movies that users are currently enjoying. The new feature “Watch with eBay” will deliver product listings according to what show the user is currently watching. SCHWEET!

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Anti-Slavery - Facebook friend

Really nice video created by 'Anti-Slavery' to show what it'd be like if people who are suffering from such issue would use Facebook. 

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The World of Social Media 2011

You might already know the majority of these but this video infographic shows all the latest facts & figures about social media 

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FT-86 FASTEST PAINTED WEBSITE by Toyota

This is absolutely brilliant! Live interactive painted website live from Tokyo Station Complete video here:  http://www.youtube.com/watch?v=IeDIyR4PPlI Outdoor advertisement street painting is transformed into a web site in real time! 

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'Do Whatever It Takes' with Virgin

'Do Whatever It Takes' with Virgin | Rumour Has It : The Awesomeness Aggregator | Scoop.it

Virgin Mobile and Virgin Unite, the nonprofit arm of the Virgin Group, today are launching a new social media campaign to tackle youth homelessness. "Do Whatever It Takes"  is challenging the digital generation to take action to solve this problem. In the campaign, the Millennial generation will pledge to take certain actions - called "whatevers" - if a specific amount of money is raised in 30 days... 

Power to the youngsters

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Behind The Pizza by Domino's

Another brilliant activity from Domino's to showcase where their pizza really come from...

Embrace gamification people!!! :)

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UP by Jawbone — Welcome to a Healthier You

UP by Jawbone http://www.jawbone.com/up is a revolutionary system (wristband + iPhone app) that tracks your activity and sleep and inspires you to move and be healthier... GREAT STUFF

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Feel Good by Kleenex

In the spirit of the season, watch how an uplifting touch from Kleenex made 'sick people' feel good!
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Guess Jessie's Pressie

Absolutely loving this VitaminWater partnership with Jessie J.

Not very keen on the competition itself as it's pretty easy but I love the content they've created with her... she's pretty damn good! Also, they've cleverly tapped into her owned channels to promote the activity - probably reaching more than 5 million fans! :) 

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Canal+ : Borgia

Made by BETC Digital...
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Share the Christmas Spirit with the World

Share the Christmas Spirit with the World | Rumour Has It : The Awesomeness Aggregator | Scoop.it

Nice OOH activity by Heineken in Beirut.
Light up the Giant Heineken Bottle in Dbayeh
& have your name on it.

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#Catch The Flash by NIKE

Loving this campaign by NIKE. 

We 've seen a lot of nice AR treasure hunt games recently but Catch the Flash truly showcases the benefit of the product while still having fun. Very nicely done...

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Renault The Silent Song Contest - Casemovie

What a brilliant campaign by #Renault! The Silent Song Contest for the launch of their new Clio. Truly built on a human behaviour insight :) 

 

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Unlock Xperia

Very simple idea. Guess the four digit code to unlock the Xperia and the mobile is yours. BOOM

http://www.facebook.com/sonyericssonau 

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MINI's Getaway outdoor game arrives in Tokyo

Pretty awesome! Glad they're repeating this - when in London?

After last year's successful launch of MINI's location-based iPhone Game in Stockholm, Tokyo becomes the next destination to be engulfed by MINI fever 

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Domino's Pizza Hero for iPad

Brilliant new advergame from Domino's.

Rise through the pizza making ranks and become a Pizza Hero. Make top quality pizzas by kneading dough, spreading sauce, sprinkling cheese, placing toppings ... I wish there was a rewarding/loyalty angle to this as well! 

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Social Life Audit

A nice idea from Ultimat Vodka. How good is your real social life? Well, they're turning the typical Facebook Activity Analysis on its head and only measuring check-ins and real life engagement to give you an idea... REALLY CLEVER! :)

 https://apps.facebook.com/sociallifeaudit/

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IKEA : Catch the Swedish Light

Nice digital campaign from IKEA: 'Catch the Swedish Light'. This shows how much fun u could have with video creative :)

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FIFA 12 - Click for Your Club

Nice idea from EA Sports to promote the launch of Fifa 12. GET ON THE FIFA 12 SCARF. Claim a place for your club on the world's longest fan scarf. Post your message of support via Twitter or Facebook for the chance to have it knitted for real... 

The website is here : http://www.fifa12scarf.com/ 

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