This is ace. I'm sure even Stanley is bored of 'Call Me Maybe'
StanleyPiano is the world's first interactive player piano which made his worldwide debut at Seattle's Capitol Hill Block Party. Stanley is a precocious instrument who takes song requests via Twitter. :)
An interesting idea from Scandinavian Airlines, the promotion ran across different media as well (OOH, press and email) and involved two people together to unlock a travel deal. Seen it before, but still pretty good...
The Scion Surface Experience is a unique interactive installation for the 2011/2012 Auto Show using Microsoft Surface. You’ll get one of 8 cards that unlock unique experiences on the Surface table, taking users on a journey to discover images, video, specs, and sales information for the latest Scions. And when you flip the card over, it triggers parts of a song… If you get all 8 cards on the table, it releases the full song while also allowing you to re-mix your own version!
These cute puppies figured out a clever way to raise money for dogs in need. Now all you need to do is watch. For more information visit http://www.pedigreea...
Vincenzo Annunziata's insight:
This is so simple yet so damn clever. Pedigree has launched a video that has a pre-roll ad at the beginning, meaning that the more people share the ad, the more they'll raise through the placement of the ad. SCHWEET
Brilliant creative from Sony Play Station to promote their Film Store available on the PS3 device."Great films fill rooms" : a real time projection mapping initiative. 3 short clips shot in one take, all in real time an with no post production... simply brilliant!!!
Augmented Reality taken one step further. Disney launched an exciting real-time AR experiential activity in Times Square. The character will actually interact with you as they're using a real-time green screen :) Pretty awesome #client work
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