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Rumour Has It : The Awesomeness Aggregator
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IKEA BIG Sleepover

The Only Way Is Essex star Sam Faiers joined 100 people to spend the night at IKEA as part of the Big Sleepover event in Lakeside. The activity was influenced by IKEA noticing a group on Facebook 'I want to have a  sleepover at IKEA'.

A nice example of brands taking social media seriously by listening to what goes on 'behind the scenes' - Good work IKEA!

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Barclaycard: The first cashless carol singers

This is an absolute genius idea!

The 'I'm sorry, I don't have cash on me' times have kinda gone...

The jingle of charity collection buckets was replaced by the tap of a card as crowds used contactless technology to give donations to the UK's first ever cashless fundraisers

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Heineken U-code

Lovely activation idea from Heineken at the Open'er Music Festival. Their new brand platform 'Open your world' couldn't be brought to life any better... :) 

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