An interesting idea from Scandinavian Airlines, the promotion ran across different media as well (OOH, press and email) and involved two people together to unlock a travel deal. Seen it before, but still pretty good...
Virgin Mobile and Virgin Unite, the nonprofit arm of the Virgin Group, today are launching a new social media campaign to tackle youth homelessness. "Do Whatever It Takes" is challenging the digital generation to take action to solve this problem. In the campaign, the Millennial generation will pledge to take certain actions - called "whatevers" - if a specific amount of money is raised in 30 days...
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