Amsterdam water supplier Waternet wanted to discourage people from urinating in the city's canals during national holiday Queen's Day in April. Ad agency Achtung! created several brightly colored urinals that would be very hard to miss. The urinal contained 4 stalls that were connected to a digital screen that turned peeing into a race. Each stall measured the amount of of urine and then displayed the amount on a digital screen to see who would get to the finish line first. Whoever had the most impressive pee would win their water taxes back. NICE!!!
Find a new home and test-drive a Nissan in just one click! First, we teamed up with the most popular house-hunting site in the Gulf. Next, we created a new media format that matches your home, budget, neigbourhood, and family size with the right Nissan for your soon-to-be driveway.
www.archifon.org Archifon is a large interactive virtual musical instrument originally made for the Olomouc Baroque de-baptized chapel. Architectonical objects are re-interpreted by virtual layer via projection and sound.
On the back of the craze that DrawSomething has become, the nice bunch at LOVE Labs launched Doodlr - a doodling interactive installation in the middle of Manchester challenging passers-by to draw whatever it was asked ... NICE IDEA!
GENIUS! The television network laSexta commissioned us to launch their most important show of the season: Alcatraz. We decided to bring part of the jail experience into our viewers' homes, and therefore created Alcatraz Delivery, an actual prison food delivery service.
This is a fantastic use of technology in the retail space! What a great idea...
Hellmann's partnered with a major supermarket chain in Brazil to deliver custom recipes to any shopper who bought Hellmann's Mayonaise. The technology would read every item going through the till and deliver a bespoke recipe including Hellmann's Mayonaise as part of it! :)
Not only a great way to give something back but a fantastic way to educate customers on the endless opportunities of cooking with Hellmann's Mayo.
Pimkie partnered with Pedro Cruz, an interactive designer and developer, to create the COLOR FORECAST : a website that tracks what people are wearing in Antwerp, Paris and Milan and tells you what colour to wear to be on trend every day!
The technology used is brilliant; I can't help myself thinking that this was somehow a small idea within a big brainstorm that got turned into an incredible experience. AWESOME stuff!
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