World record-holding highliner Faith Dickey battles in the wind to cross the line between two speeding trucks. Will she make it before the trucks reach the tunnel that lies behind the next bend?
The stunt was set up to show the precise handling of the new Volvo FH. Filmed on an unopened highway in Croatia in cooperation with Hollywood stunt director Peter Pedrero (James Bond, Harry Potter, Pirates of the Caribbean.) Directed by Academy Award nominee Henry Alex Rubin.
Another brilliant social media initiative from Domino's - this time around the vehicle of the future - and one that they could use to deliver their products :) The good strategy is in them tapping into the existing community of 'auto-making-lovers' LocalMotors.com
At Domino's we've worked hard to make our pizzas better than ever. Now we need to create a better way to deliver them. So we're partnering with Local Motors, and their talented online community of car designers, to create the ultimate pizza delivery vehicle. See what designs and ideas other are submitting, and even submit your own at LocalMotors.com/Dominos.
London 2012 is by far the most social games yet. Fans tweeting athletes, athletes tweeting fans. To celebrate the greatest social frenzy in the history of the games we've tech'd-up this red adiPower Barricade to receive tweets straight to the shoe. Tweet the shoe direct @adidasbarricade. It's the future of athlete connectivity and another episode in a series of red performance shoes customized with moments from the games. all in. all 2012. #client
Check out www.thinkwithgoogle.com/agile-creativity for more on how agencies are working faster and more collaboratively to excel at the pace of digital. Nice move from google, helping creative agencies do better work...
Nissan Australia has launched a new online promotion that offers consumers a glimpse into their future, as well as the chance to win a new Nissan. The 'FlashForward' function on Nissan.com.au asks participants several basic questions to determine what model from the Nissan range suits their lifestyle and persona. Users can then enter the draw to win the Nissan that FlashForward selects.
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