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Volvo Trucks - The Ballerina Stunt

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World record-holding highliner Faith Dickey battles in the wind to cross the line between two speeding trucks. Will she make it before the trucks reach the tunnel that lies behind the next bend? 

 

The stunt was set up to show the precise handling of the new Volvo FH. Filmed on an unopened highway in Croatia in cooperation with Hollywood stunt director Peter Pedrero (James Bond, Harry Potter, Pirates of the Caribbean.) Directed by Academy Award nominee Henry Alex Rubin.

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Rumour Has It : The Awesomeness Aggregator
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Telekinize The Rainbow - The Inside Story

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IllumiRoom Projects Images Beyond Your TV for an Immersive Gaming Experience

IllumiRoom is a proof-of-concept Microsoft Research project designed to push the boundary of living room immersive entertainment by blending our virtual and ...
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TrackMyMacca's: a short film.

Discover how you can turn your iPhone into an ingredient tracker and get the lowdown on some of your Macca's favourites. Download from the App store now: htt...
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Microsoft IllumiRoom's Proof-of-Concept - CES 2013

Click here for more CES 2013 coverage! http://www.youtube.com/playlist?list=PLraFbwCoisJAgpUJULX-z-sjzeO-6q0_f See how Microsoft and Samsung will turn your l...
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NIKE "CAMP VICTORY"

The Nike pavillion at the London 2012 Olympic Park - pretty good activation idea! 

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KRAFT Macaroni & Cheese presents "Dinner, Not Art."

Kraft has finally digitalised the macaroni art that every kid - especially in America - enjoys to get into at dinner time!

 

You can now make digital macaroni art on your iPad® or computer and save the real noodles for dinner. http://www.DinnerNotArt.com 

 

I love the social element as well. Kraft is also using some of the submissions as cover photos on facebook to increase advocacy amongst fans. 

 

With the increase of kids playing with iPads, this was meant to happen hey?

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Listerine - Flipbook with Bad Breath

A good idea from Listerine Hong Kong. 

A flipboard of a woman blowing you a kiss who happens to have eaten quite a lot of onions... nice activation for sampling, with 66% of people who received the flipbook redeeming a sample. 

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Zombie Experiment NYC

Go to http://putzombiesback.com to find out a bit more on the campaign. Could zombies live among us?

They transformed a few New Yorkers to find out...

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The LEGO® Story

As The LEGO Group celebrates its 80th Birthday, we take a look back at its history with this short animated film.  This is so nicely done, watch it when you have 17 minutes to spare :) 

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Super Angry Birds - a Tangible Controller

Super Angry Birds is a force feedback USB controller for Angry Birds that simulates the feeling of a slingshot. Who wouldn't want one of these eh? 

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Agile Creativity by Google

Check out www.thinkwithgoogle.com/agile-creativity for more on how agencies are working faster and more collaboratively to excel at the pace of digital. Nice move from google, helping creative agencies do better work... 

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Amazon Yesterday Shipping

Tired of waiting for packages to arrive? Amazon's newest shipping option delivers your package a day before it's ordered. :)

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Nissan FlashForward

Nissan Australia has launched a new online promotion that offers consumers a glimpse into their future, as well as the chance to win a new Nissan.
The 'FlashForward' function on Nissan.com.au asks participants several basic questions to determine what model from the Nissan range suits their lifestyle and persona.
Users can then enter the draw to win the Nissan that FlashForward selects.

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Delta Lingerie - The First Facebook Poke Campaign

Produced by Grey Tel aviv (acw). Our brief was to promote "a one-time sales proposition on lingerie"; what we did is film a 10-second, sexy and teasing video...
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BMW i: A Window into the Near Future.

The BMW i Window Into The Near Future digitally transforms passing cars into the all-electric BMW i3 and plug-in hybrid BMW i8 Concept vehicles — and showcas...
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WWF Together iPad App Trailer

Download WWF Together, a free iPad app from World Wildlife Fund. http://worldwildlife.org/together Experience the world's most amazing animals in one app — t...
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The Agency Pronunciation Guide.

To jump straight to an agency name please use the time stamp links below. +++++++++++++++++++++++++++++++++++++++++++++++++++++++ Do you sometimes struggle w...
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Love this! :)

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Volvo Trucks - The Ballerina Stunt

GOOD CONTENT

World record-holding highliner Faith Dickey battles in the wind to cross the line between two speeding trucks. Will she make it before the trucks reach the tunnel that lies behind the next bend? 

 

The stunt was set up to show the precise handling of the new Volvo FH. Filmed on an unopened highway in Croatia in cooperation with Hollywood stunt director Peter Pedrero (James Bond, Harry Potter, Pirates of the Caribbean.) Directed by Academy Award nominee Henry Alex Rubin.

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Expedia Australia presents: Tag Me If You Can - Play Today!

Your passion for travel could have won you a share of $150,000!

 

Travel host, Nathan Jolliffe, travelled to 15 secret locations. Each day Expedia posted a video clue of where he was and all you had to do was tag him on the map first and to win cold hard cash.

 

http://www.expedia.com.au/tagme

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#LifeAfterDark

Another nice idea to showcase that OOH media doesn't have to be boring :)

 

#LifeAfterDark 

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Domino's Ultimate Delivery Vehicle Project

Another brilliant social media initiative from Domino's - this time around the vehicle of the future - and one that they could use to deliver their products :) The good strategy is in them tapping into the existing community of 'auto-making-lovers' LocalMotors.com 

GOOD MOVE!

 

At Domino's we've worked hard to make our pizzas better than ever. Now we need to create a better way to deliver them. So we're partnering with Local Motors, and their talented online community of car designers, to create the ultimate pizza delivery vehicle. See what designs and ideas other are submitting, and even submit your own at LocalMotors.com/Dominos.

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all in, all 2012 - #2@12 adidas barricade

London 2012 is by far the most social games yet. Fans tweeting athletes, athletes tweeting fans. To celebrate the greatest social frenzy in the history of the games we've tech'd-up this red adiPower Barricade to receive tweets straight to the shoe. Tweet the shoe direct @adidasbarricade. It's the future of athlete connectivity and another episode in a series of red performance shoes customized with moments from the games. all in. all 2012. #client

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Water Light Graffiti

ABSOLUTELY LOVE THIS!

The "Water Light Graffiti" is a surface made of thousands of LED illuminated by the contact of water.

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Volkswagen Street Quest

A lovely idea from VW South Africa. They gamified the experience of spotting cars on Google Street View... pretty cool!

 

Volkswagen Street Quest is a Facebook challenge to find and 'Pin' as many Volkswagens on South African roads as possible, using Google's Street View application

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Stop The Seal Killer

I absolutely love this idea. It clearly demonstrates that a very simple idea can translate into a very effective initiative - awesome stuff! 

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