Another brilliant social media initiative from Domino's - this time around the vehicle of the future - and one that they could use to deliver their products :) The good strategy is in them tapping into the existing community of 'auto-making-lovers' LocalMotors.com
At Domino's we've worked hard to make our pizzas better than ever. Now we need to create a better way to deliver them. So we're partnering with Local Motors, and their talented online community of car designers, to create the ultimate pizza delivery vehicle. See what designs and ideas other are submitting, and even submit your own at LocalMotors.com/Dominos.