Amsterdam water supplier Waternet wanted to discourage people from urinating in the city's canals during national holiday Queen's Day in April. Ad agency Achtung! created several brightly colored urinals that would be very hard to miss. The urinal contained 4 stalls that were connected to a digital screen that turned peeing into a race. Each stall measured the amount of of urine and then displayed the amount on a digital screen to see who would get to the finish line first. Whoever had the most impressive pee would win their water taxes back. NICE!!!