This is a fantastic use of technology in the retail space! What a great idea...
Hellmann's partnered with a major supermarket chain in Brazil to deliver custom recipes to any shopper who bought Hellmann's Mayonaise. The technology would read every item going through the till and deliver a bespoke recipe including Hellmann's Mayonaise as part of it! :)
Not only a great way to give something back but a fantastic way to educate customers on the endless opportunities of cooking with Hellmann's Mayo.