We wanted to say a big, well HUGE, thank you to our 1 million Facebook fans, so we built them a giant chocolate thumbs up! It took 48 hours and 3 tonnes of chocolate.
Nice touch with having one of their superfan to finish off the master piece (if we can call it that...)
Rumour Has It : The Awesomeness Aggregator
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An incredibly smart ambient idea in support of a German non-governmental organization that is fighting against the slaughtering of street dogs in key cities to make them cleaner and more welcoming for the UEFA 2012 (*Terrible much?*) The idea is very attention grabbing and very well thought out, with the opportunity to raise signatures and money on the spot. Another brilliant activation idea by Coke and the Happiness Machine. This time just for couples. The vending machine would give away Coke cans just if you proved you were a real couple ... The activation kicked off at Valentine's. Brilliant activation idea from Mercedes Benz in Berlin to promote the VIANO Vans range. Activate a billboard with the help of your remote car keys - any keys... Fantastic use of technology; turning something ordinary into an asset to activate the OOH medium is pure genius.. How strong is your LinkedIn resumé? Nice activation idea from Fujitsu using the LinkedIn API to promote their latest tablet product. Surprise your loved one! Send a free, personalised Love Note at http://galaxylovenote.com
In the spirit of love, Samsung GALAXY Note has teamed up with Touchnote to deliver a free, printed Love Note postcard to your special someone - GREAT IDEA 3D Ad for iBMW on AOL Editions - Pretty neat but nothing groundbreaking?
"Viewers can explore the BMW i8's distinctive glass and aluminum exterior, down to the minutest detail, including the driver's instrumentation. AdJitsu's 3D engine makes it possible to disassemble the car and reveal it's ultra light and ultra strong carbon fiber frame" If you're not scared about meeting creeps on your flight then KLM can help you with that eh eh :) "KLM Meet & Seat, a new service to meet interesting passengers on your flight" This is sligtly old but I finally found the video case study ... "Sometimes the simplest campaign ideas are the smartest!" Thanks to #CSPresents last night I got introduced to JustBuyThisOne.com Brilliant if you're looking to buy something quickly based on online rating and recomendations. Pretty neat site! Also, check the recycle machine at the bottom of the site... it's the small details that count hey? :)
"Millions of products. Hundreds of shops. Why not stop shopping and start enjoying life? Justbuythisone.com lets you do just that" Being a Moleskine advocate, this is hard to say but I do love this new commercial from FieldNotes. Just in time for Valentine's Day, and Forever After, the Field Notes "Red Blooded." http://www.fieldnotesbrand.com/redblooded... 
WWF's mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature.
What a lovely idea! :) February 9th is WWF's National Sweater Day. Turn down your heat and wear a sweater to show you're taking action on climate change.
Get your personal Granny call at http://SweaterDay.ca To celebrate Fashion's Night Out, NET-A-PORTER created a pop-up store that visitors could shop and win prizes from using a specially created app for their Smartphone or iPad 2. Watch the video to find out how it worked... This video was made entirely in MS Paint (the basic drawing Windows software you all remember and know...) ... it 'literally' ROCKS! :) |
I've just tried CLIK on my android phone and it works a treat. I love the technology - no need for AirPlay, Wi-fi etc... you can connect the two screens simply over the 3G network. Brilliant tool, I'd love to get some of my clients to do something clever with it! Finally, Storify hits the iPad store... it was about time!
"Social storytelling is now at your fingertips with the new Storify iPad app. So if you're covering a story, attending a conference, on the road, or at a friend's wedding, you can build a social story on the go" For those of you who missed the #FIESTAGRAM campaign, a lovely case study has just been put together. The campaign was very successful with more than 16,000 photos being submitted... This is a brilliant idea to show people who are willing to donate 2 Euros on the spot what that money will actually do for kids in need... The interactive billboard will also take a photo of the donor and integrate it within the 'journey' - BEAUTIFULLY DONE and a great incentive to increase donations! /NICE/ The speed and simplicity of Chrome, now on Android. Chrome for Android Beta is available for phones and tablets running Android 4.0 and higher... Share your love with POST-IT this Valentine's
"Whimsical and fun shaped Post-it® Z-Note dispensers won't go unnoticed. Perfect as thoughtful little gifts for a leaving do, house-warming party, Valentine's day or Mother's day." Dash, Parse.ly's flagship product, is purpose-built to meet the unique needs of online publishers. Dash analyzes content at massive scale to produce insights that help publishers optimize content performance on their site and across the Web. Domino's is following the steps of Starbuck's, LEGO and Dell developing a crowdsourcing website to collaborate with their consumers on new exciting projects. At http://www.thinkoven.com , Domino's is asking the world for their best Domino's ideas. Once again, VW delivers the most talked about ad for the Super Bowl. In total fairness, nothing compares to The Force... this one is nice, but not as good as everyone says in my opnion.
"In this extended version of our 2012 Game Day commercial, the sporty, all-new 2012 Volkswagen Beetle inspires Bolt the dog to get in shape, and an intergalactic superstar makes a surprise appearance." BACKGROUND Out of 8 million people living in the UAE, 7 million are expatriates. And with property prices plummeting more than 50% since the recession, millions are moving to newer & more spacious homes. This is such a brilliant campaign from AXE/Lynx. The Cleaner is basically this awesome guy who comes and clean up your mess after a 'great night as a womenizer'. Very AXE/Lynx - such a great idea. Very courious to see how they'll activate it. "Historically, humans have created different ways to express the mourning. But in the age of Social Networks, people didin't have any tool to express their sorrow. That's why we created the #MourningTweet"
On July 18th, 2011 Mourning Tweet was created to remember the 85 victims of AMIA, the biggest terrorist attack that Argentina suffered. Today the tool is giving people a chance to express their grief differently, in the 'era of the social network'.
The video explains how the Mourning Tweet phenomena has grown to become a norm. Next time you want to pay tribute to those who are no longer with us via Twitter, you know where to go: http://mourningtweet.com/
Video by Ogilvy Argentina |
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