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Rumour Has It : The Awesomeness Aggregator
A collection of pure brilliant stuff
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Carlsberg Border Football - YouTube

In these times of football fever, Carlsberg uses the magic of football to bring people closer. For once, people from both sides of the borders in Belfast, Ni...
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#Catch The Flash by NIKE

Loving this campaign by NIKE. 

We 've seen a lot of nice AR treasure hunt games recently but Catch the Flash truly showcases the benefit of the product while still having fun. Very nicely done...

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ASICS : Run With Ryan

Really nice PR stunt from ASICS to promote their sponsorship of the ING New York Marathon.

We dare you to race the ad. Hint: you'll lose.

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The Barclays Premier League #YouAreFootball Experiment - YouTube

The Barclays #YouAreFootball Experiment. For the first time ever, we scientifically compare the passion of fans in the UK and on the other side of the world....
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Reebok : The largest 3D street art ever!

Another great #client activity. Today Reebok CrossFit, a revolutionary strength and conditioning programme, teamed up with artists 3D Joe and Max to break the Guinness World Record for the longest and largest 3D street art ever made. 

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FIFA 12 - Click for Your Club

Nice idea from EA Sports to promote the launch of Fifa 12. GET ON THE FIFA 12 SCARF. Claim a place for your club on the world's longest fan scarf. Post your message of support via Twitter or Facebook for the chance to have it knitted for real... 

The website is here : http://www.fifa12scarf.com/ 

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