This is for all the Apple fan boys out there *cough cough* Bloody brilliant :)
Buy 'The Steve Jobs' Moment of Silence' on iTunes for $0.99 with all profits being shared amongst 3 charities : The Pancreatic Cancer Action Network, The Lustgarten Foundation and The Hirshberg Foundation for Pancreatic Cancer Research.
Times Square is hotting up with integrated interactive campaigns. This time it's Hyundai's turn, allowing users to play a racing game on a huge billboard by using their iPhones and the Hyundai mobile app. NICE idea to promote the Veloster!
Google Currents is a new mobile app that lets you enjoy free online magazines and other content optimized for your Android or Apple phones and tablets. I've been using it for a couple of days and not really impressed by the loading time and the UI.... I'd expect better from Google to be honest!
eBay has updated its iPad app to sync with TV shows and movies that users are currently enjoying. The new feature “Watch with eBay” will deliver product listings according to what show the user is currently watching. SCHWEET!
eBay and Toys for Tots have teamed up for the holiday season by introducing an interactive store display to help donate toys. Simply download the eBay mobile app and scan the QR codes available on the interactive window display... easy peasy! #client
An interesting idea from Scandinavian Airlines, the promotion ran across different media as well (OOH, press and email) and involved two people together to unlock a travel deal. Seen it before, but still pretty good...
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