Brilliant creative from Sony Play Station to promote their Film Store available on the PS3 device."Great films fill rooms" : a real time projection mapping initiative. 3 short clips shot in one take, all in real time an with no post production... simply brilliant!!!
Rise through the pizza making ranks and become a Pizza Hero. Make top quality pizzas by kneading dough, spreading sauce, sprinkling cheese, placing toppings ... I wish there was a rewarding/loyalty angle to this as well!
Nice idea from EA Sports to promote the launch of Fifa 12. GET ON THE FIFA 12 SCARF. Claim a place for your club on the world's longest fan scarf. Post your message of support via Twitter or Facebook for the chance to have it knitted for real...
Times Square is hotting up with integrated interactive campaigns. This time it's Hyundai's turn, allowing users to play a racing game on a huge billboard by using their iPhones and the Hyundai mobile app. NICE idea to promote the Veloster!
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