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Rumour Has It : The Awesomeness Aggregator
A collection of pure brilliant stuff
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Delta Lingerie - The First Facebook Poke Campaign

Produced by Grey Tel aviv (acw). Our brief was to promote "a one-time sales proposition on lingerie"; what we did is film a 10-second, sexy and teasing video...
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Check in with Air China

A nice activation idea from Air China, using the Facebook Places API in a clever way... good work, nice little case study! 

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IKEA BIG Sleepover

The Only Way Is Essex star Sam Faiers joined 100 people to spend the night at IKEA as part of the Big Sleepover event in Lakeside. The activity was influenced by IKEA noticing a group on Facebook 'I want to have a  sleepover at IKEA'.

A nice example of brands taking social media seriously by listening to what goes on 'behind the scenes' - Good work IKEA!

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Guess Jessie's Pressie

Absolutely loving this VitaminWater partnership with Jessie J.

Not very keen on the competition itself as it's pretty easy but I love the content they've created with her... she's pretty damn good! Also, they've cleverly tapped into her owned channels to promote the activity - probably reaching more than 5 million fans! :) 

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Unlock Xperia

Very simple idea. Guess the four digit code to unlock the Xperia and the mobile is yours. BOOM

http://www.facebook.com/sonyericssonau 

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Social Life Audit

A nice idea from Ultimat Vodka. How good is your real social life? Well, they're turning the typical Facebook Activity Analysis on its head and only measuring check-ins and real life engagement to give you an idea... REALLY CLEVER! :)

 https://apps.facebook.com/sociallifeaudit/

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Nissan FlashForward

Nissan Australia has launched a new online promotion that offers consumers a glimpse into their future, as well as the chance to win a new Nissan.
The 'FlashForward' function on Nissan.com.au asks participants several basic questions to determine what model from the Nissan range suits their lifestyle and persona.
Users can then enter the draw to win the Nissan that FlashForward selects.

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Feel Good by Kleenex

In the spirit of the season, watch how an uplifting touch from Kleenex made 'sick people' feel good!
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Drugs Set Your Timeline

A very clever use of the Facebook Timeline from the Israel Anti Drugs Authority. Simple and brilliant work!

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KLM Passport

Finally an airline that does it! :) Turn your journeys into inspiring movies with the KLM Passport app.

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Anti-Slavery - Facebook friend

Really nice video created by 'Anti-Slavery' to show what it'd be like if people who are suffering from such issue would use Facebook. 

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Volkswagen Fanwagen

Vote for your all time favorite classic on http://www.fanwagen.com. Which one will it be? The T1 van or the Beetle? Cast your votes!
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