The Only Way Is Essex star Sam Faiers joined 100 people to spend the night at IKEA as part of the Big Sleepover event in Lakeside. The activity was influenced by IKEA noticing a group on Facebook 'I want to have a sleepover at IKEA'.
A nice example of brands taking social media seriously by listening to what goes on 'behind the scenes' - Good work IKEA!
Absolutely loving this VitaminWater partnership with Jessie J.
Not very keen on the competition itself as it's pretty easy but I love the content they've created with her... she's pretty damn good! Also, they've cleverly tapped into her owned channels to promote the activity - probably reaching more than 5 million fans! :)
A nice idea from Ultimat Vodka. How good is your real social life? Well, they're turning the typical Facebook Activity Analysis on its head and only measuring check-ins and real life engagement to give you an idea... REALLY CLEVER! :)
Nissan Australia has launched a new online promotion that offers consumers a glimpse into their future, as well as the chance to win a new Nissan. The 'FlashForward' function on Nissan.com.au asks participants several basic questions to determine what model from the Nissan range suits their lifestyle and persona. Users can then enter the draw to win the Nissan that FlashForward selects.