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Rumour Has It : The Awesomeness Aggregator
A collection of pure brilliant stuff
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Check in with Air China

A nice activation idea from Air China, using the Facebook Places API in a clever way... good work, nice little case study! 

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KLM Passport

Finally an airline that does it! :) Turn your journeys into inspiring movies with the KLM Passport app.

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Couple Up to Buckle Up

The 2 For 1 offer that takes two to see.

An interesting idea from Scandinavian Airlines, the promotion ran across different media as well (OOH, press and email) and involved two people together to unlock a travel deal. Seen it before, but still pretty good... 

 

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'Do Whatever It Takes' with Virgin

'Do Whatever It Takes' with Virgin | Rumour Has It : The Awesomeness Aggregator | Scoop.it

Virgin Mobile and Virgin Unite, the nonprofit arm of the Virgin Group, today are launching a new social media campaign to tackle youth homelessness. "Do Whatever It Takes"  is challenging the digital generation to take action to solve this problem. In the campaign, the Millennial generation will pledge to take certain actions - called "whatevers" - if a specific amount of money is raised in 30 days... 

Power to the youngsters

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