Le marché de la musique en ligne a gagné du terrain, notamment pour éviter le téléchargement illégal à outrance. L'écoute en ligne s'est propagée sur la toile rendant l'accès à la musique simple et facile.
et’s bust a few Facebook marketing myths right away: you can’t grow your “likes” and “fans” in 3 months starting today. You can’t bulldoze your way through it. Throwing money at it won’t buy you love and hence you can’t grow your fans by buying them. You can’t force someone to “like” your business page on Facebook. Yet, Facebook fan page likes are precious. For one, Facebook fan pages promise a “viral spread” for your content. When fans “like” something, your content spreads into their friends’ list and so on. Further, fan page “likes” also have a possible dollar value associated with it. Here are some smart ways to get likes using traditional, good old hustle instead of gaming the system....
My god, the intellectual arrogance of the Napster generation of tweens now grown. The question has always been for me, free music to do what exactly? Sit on your desktop and rot?. The narcissism around p2p sharing is absurd. The thing is I'm not mad at the idea of free music, but it is still presently an undertheorized in practice. Freedom doesn't mean it should be culturally cheapened. How do you combat the greedy excesses of the industry with the excesses of an individual. Anyway, my 2cents.
There are shots of this film that reek of parody. But it’s all completely real. This is Microsoft’s earnest vision of the next decade.
Hack Your Craft's insight:
What you can interact with using the most powerful technology known to man, the human senses will be the technological focus of the future. What we can hold in our hands connects with our hearts. A computer screen is one small experience (as vast as it may seem) of millions greater experienced in the real world.
Le marché de l’occasion, véritable solution anti-crise, a encore de beaux jours devant lui, notamment sur internet grâce à des sites web comme Priceminister, Ebay ou encore des applications mobiles telle queDepop, où tout se vend et tout s’achète, à distance en quelques clics et à moindre frais.
Autre solution pour faire des économies, le digital media : livres numériques et audios, journaux, magazines, films, clips et autre musique ont été dématérialisés pour faire gagner de la place et de l’argent. Quid de ces fichiers qui prennent non pas la poussière mais grignotent l’espace de stockage de vos appareils ? La start-up Bostonienne ReDigi a pensé à un ingénieux système de Marketplace pour les fichiers MP3, avis donc aux détenteurs des ces fichiers, la plateforme débarque prochainement en Europe.
Take down your Christmas tree! Walk away from that last mouthful of turkey! Stop putting cranberry on everything!
It’s 2012 folks.Time to get back to business.
2011 was the year of absorbing, observing and conversing about mobile marketing. 2012 is all about getting amongst it. But hold your horses! Before you jump in at the digital deep end, let’s start with the basics. What exactly is mobile marketing?
Fascinating profile of Yahoo CEO Marisa Mayer... When Mayer graduated from Stanford in 1999, she had 14 job offers waiting for her. She chose Google and remained with the company for 13 years. She went through the startup years, all the way through the IPO, and, in many ways, was the key spokesperson for the company. So considering that she’s one of the top in tech, there are some things we can learn from her. She has over a decade of experience and has worked with very talented people who have built great products. Let’s get into what she recommends for entrepreneurs, product managers, and everyone in between....
With competitors such as Ex.fm and Whyd, it may not be the most original idea, but newly-launched Songdrop -- which is perhaps best described as a ‘Delicious for music’ -- is a fun and well designed take on solving the music discovery and sharing...
The technology or idea is not new but the site is just plum cool! Songdrop is a bookmark site for all the music you like from across the web. Your music crate or collection can be shared, followed and made into playlists. But again, where Songdrop wins is the design. My hand is itching already to start thumbing through music online as I would feel walking into an old wharehouse in Oakland filled with discarded records.
I loved this TEdx talk. MusicianCorps CEO Kiff Gallagher is hitting on an idea that could be expanded through and in collaboration with his organization. We need more portals in which commercial music is funneled into everyday life beyond the party and headphone apparel. These portals in part could be managed by non-profits in partnership with for profits, but sometimes the culture of each erect walls to limit the effect of currency running between the two. Maybe, there is cultural profit that can be funneled back into capital profit and the two could work in more effective harmony. Just a little theorectical brainstorm while I listening to Mieka Pauley on bandcamp.com/miekapauley.
Insightful article about the friction between old and new media, TV vs. Netflix. Een with teh conviences that most of us enjoy about Netflix we still have developed a habit of skipping over credits when watching tv series in marathon sessions. Should technology appease us or question the overpowering authority of a no attention span world.
A few folks have sent over variations on two different reports concerning the music industry, with some suggesting that this is "proof" that the recording industry's "war on piracy" has been effective on two fronts: increasing sales and reducing piracy. Of course, for many years, we've questioned whether or not reducing piracy actually increases sales, so we looked closely at the numbers and they don't seem to say what some people think they're saying. The Hollywood Reporter has a good summary of both reports. One comes from IFPI, celebrating that "global recorded music revenue" rose 0.3% in 2012. That is, obviously, a tiny increase, but it is an increase. Of course, as we've noted, "recorded" music revenue is merely one piece of the wider music industry ecosystem -- and that entire ecosystem has been growing for quite some time.
The second report comes from one of the industry's favorite researchers, NPD, claiming a massive decline in music file sharing (based on consumer surveys). I've found NPD's data to be suspect in the past, but let's just assume this is true. Then, can we reach the conclusion that the industry's anti-piracy efforts both worked and that it led to increased sales?
Actually... no. Not even close. We can see this pretty clearly just by looking beyond the recorded music market, to the wider file sharing space. Various reports have made it clear that widespread file sharing (mostly of infringing content) has continued to grow quite rapidly during the same time period. Sandvine reports (pdf) that BitTorrent traffic increased 40% over the same basic time frame. Or, zero in on a different market beyond music. How about software? The BSA's annual report continues to show increases in "piracy."
Universal parent Vivendi has confirmed that it has finalised a deal to sell Co-Operative Music. Music Week understands that [PIAS] has been successful in its acquisition bid for the rival distribution and services company.
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