Let’s get tactical now, and dive right in to how you can tailor microcontent to your audiences.
Because you’ll be rolling microcontent into your overall content publishing calendar, it does take some structured prep work. Let’s start with a singular campaign or initiative that’s already planned and in the pipeline. This will get you into the flow of how this works, especially if you’re new to microcontent publishing.
Don’t be discouraged by the following steps—they’re important for reaching your target customers, so the effort is worth it. Producing effective microcontent will become second nature in no time.
Today we’re pushing the latest beta release of our mobile app, The List powered by Creative Commons. It’s a mobile photography app that invites users to create a list of images they want, or submit photos to help a person or group who created a list.
Show Up Public's insight:
Yes! This is going to revolutionize access to imagery online!
I took a favorite piece of content from our Buffer blog, “How Often Should You Be Posting to Social Media?” and I hacked together 21 variations and uses for the original story. Here’s exactly how I did itand exactly how you can do the same.The rundown: All 21 advanced content tips to get more from your original content...
Can't afford a social media manager? Columnist Neil Patel offers up tips on how to grow your own personal brand on Twitter. The post How To Grow Your Personal Brand On Twitter In Only 10 Minutes A Day appeared first on Marketing Land.
Shazam wants a five-fold increase in monthly mobile users. Already a must-have app for identifying songs, Shazam is betting different types of identification, and new markets, will help it reach that goal.
Can explore ways in which artists can use Shazam to get notifications when someone first discovers their music through the platform? Where and when they discover you and possibly reaching out in a minimal way to begin a relationship?
Beats Music got a lot of press Monday for nabbing the exclusive rights to a track that features Jay Z. The deal was seen by some as a sign that Beats may take a cue from Netflix and battle competitors like Spotify with exclusive content deals.
Yesterday's reports that YouTube is preparing to block videos from indie labels that have not signed up for its upcoming music subscription service have sparked a heated online debate. In particular, there's a very cross discussion on Reddit over whether the situation has been accurately reported by The Guardian and other media.
It's becoming an ever increasing trend to see concert tickets on discount web sites such as Groupon and Living Social. While it may be good for fans to get tickets to see their favorite artists at ...
Show Up Public's insight:
#haveyaheard Groupon like show coupons could be the crippling blow to independent artists who largely depend on gigs as their bread and butter? A lot of fans can not differentiate between the resources provided to larger acts from independent acts. If larger acts who can afford to discount discounts make this a norm than more and more fan will demand if not expect the same from smaller groups. This is an assumption but I think a rather pragmatic conclusion. It has already shown itself to be true regarding streaming and music sales. Why should one think differently in regard to live shows?
I would suggest rather, not discounting tickets but discounting the experience of going out. More later with #yaheardapp
The Creative Commons Global Summit takes place every two years bringing together our global affiliate network along with partners, activists, and collaborators in the open movement to celebrate and advance the Commons.
I love Warby Parker, but I’ll never buy a pair because I have 20/20 vision. My boss reads the Buffer blog daily, but she’s never used the tool a day in her life. We’re brand fans, part of an enormous audience of advocates you may be missing out on.
Translation: If nonprofits start looking at themselves as a brand that people can fall in love with. It would be better if they see your brand, your social cause as a brand that they can self-identify with instead of thinking of it as a charity. The thought process of giving is then turned on its ear.
I needed a new website. My old site was a busted wix.com site that I haphazardly put together. It was ugly and cumbersome. I knew I could do better, but I let out a deep sigh when thinking about building an entire site again from scratch. That would mean making...
Are you looking for creative ways to improve your Twitter updates?Do you want to spark better conversations with your followers?Coming up with interesting content ideas for tweets can be challenging for social media marketers.In this article I share 14 ways you can achieve more engagemen
#haveyaheard this solid advice. I was talking to a fellow artist about marketing the other day. Rule #1 Outline who what kind of consumer would actually buy your music?Not your friends or even those like your friends. Break your listener down by songs, not genre. #yaheardapp
Discover what researchers have found about what makes videos go viral -- and get real tips for increasing your next video's shareability....
Unfortunately, virality is more of an art than a science. While there is no tried-and-true formula for virality, there are some elements that we consistently see -- and knowing what they are puts you one step closer to attaining that viral glory.
So let's take a look at some of the research that's been done on viral videos and identify some of the commonalities that can make them internet-famous....
#HaveyaHeard that 48.6% of people never listen to entire song. Ho hum... sometimes you just have to wait for it. Wait for it!! Or maybe the craft of songwriting will prioritize placing the wow factor in the first 30 seconds. fb.com/yaheardapp
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.