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Indie music licensing body Merlin criticises YouTube's payout rates

Indie music licensing body Merlin criticises YouTube's payout rates | Show Up Public | Scoop.it
Charles Caldas tackles Google: 'The service that pays the least is the service that’s the most well funded'. By Stuart Dredge

Via Joanna KIRK, Pascale Mousset
Show Up Public's insight:

yaHeard?  >> "if we’re pissed off at Spotify, we should be marching to YouTube central with flaming pitchforks".


facebook.com/yaheardapp

twitter.com/yaheardapp



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Show Up Public
Social strategy and management for creative small business and social interests
Curated by Show Up Public
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How to Tailor Microcontent to Different Audiences | Kapost

How to Tailor Microcontent to Different Audiences | Kapost | Show Up Public | Scoop.it

Let’s get tactical now, and dive right in to how you can tailor microcontent to your audiences.

 

Because you’ll be rolling microcontent into your overall content publishing calendar, it does take some structured prep work. Let’s start with a singular campaign or initiative that’s already planned and in the pipeline. This will get you into the flow of how this works, especially if you’re new to microcontent publishing.

 

Don’t be discouraged by the following steps—they’re important for reaching your target customers, so the effort is worth it. Producing effective microcontent will become second nature in no time.

 

Here are some steps to get you going....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 23, 9:36 AM

Get maximum results from microcontent. Here's how.

Dean Ryan G. Martin's curator insight, June 23, 11:22 AM

It's clear. There's a difference between content and microcontent. Still, it's marketing.

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Why CC is making a mobile app

Why CC is making a mobile app | Show Up Public | Scoop.it
Today we’re pushing the latest beta release of our mobile app, The List powered by Creative Commons. It’s a mobile photography app that invites users to create a list of images they want, or submit photos to help a person or group who created a list.
Show Up Public's insight:

Yes! This is going to revolutionize access to imagery online!

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10 Fantastic Instagram Posts and Why They Work

10 Fantastic Instagram Posts and Why They Work | Show Up Public | Scoop.it
Let's look at ten fantastic Instagram posts, why they work, and how you can use these ideas for your future Instagram content.

Via Cendrine Marrouat - SocialMediaSlant.com
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Get the Most From One Blog Post: 21 Advanced Content Tips

Get the Most From One Blog Post: 21 Advanced Content Tips | Show Up Public | Scoop.it

I took a favorite piece of content from our Buffer blog, “How Often Should You Be Posting to Social Media?” and I hacked together 21 variations and uses for the original story. Here’s exactly how I did itand exactly how you can do the same.The rundown: All 21 advanced content tips to get more from your original content...


Via Jeff Domansky
Show Up Public's insight:

Give or take a post! If you start receiving unlikes or your followers start dropping then perhaps you should consider lessening your frequency of posts.

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Jeff Domansky's curator insight, May 5, 2:41 AM

Kevan Lee tried out 21 advanced content tips to see which ones might fit best in your content strategy. See what he learned and how you can best spend your time. Recommended reading. 10/10

Kim Swagemakers's curator insight, May 5, 11:34 AM

Elk blog of elk artikel is meerdere social updates waard. Deze meneer somt nog eens 21 ideeën op ter inspiratie (en zegt het zoveel mooier).

 

"When you’ve worked hard to create a perfect piece of content, you can help that content go the extra mile (and then some) by repurposing and recreating the content in a huge number of ways."

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How To Grow Your Personal Brand On Twitter In Only 10 Minutes A Day

How To Grow Your Personal Brand On Twitter In Only 10 Minutes A Day | Show Up Public | Scoop.it
Can't afford a social media manager? Columnist Neil Patel offers up tips on how to grow your own personal brand on Twitter.
The post How To Grow Your Personal Brand On Twitter In Only 10 Minutes A Day appeared first on Marketing Land.

Via Level343
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Every Single Death in the Game of Thrones Series

Every Single Death in the Game of Thrones Series | Show Up Public | Scoop.it

Via Deloste
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Deloste's curator insight, November 21, 2013 8:16 AM

The proof that George RR Martin is absolutely ruthless.

Kévin Lahouratate's curator insight, March 12, 2014 11:37 AM

Pas grave ils vont tous revenir d'une façon ou... d'une autre! 

Andy Senko CDP's curator insight, January 5, 6:06 PM

...that took some time...

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The 15 Best Browser Extensions to Improve Your Social Media Marketing

The 15 Best Browser Extensions to Improve Your Social Media Marketing | Show Up Public | Scoop.it
A list of the best browser extensions for Chrome, Firefox, and Safari that can help you share better to Facebook, Twitter, and many more social media sites.
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#Shazam Looking to Increase Users by 500%

#Shazam Looking to Increase Users by 500% | Show Up Public | Scoop.it

Shazam wants a five-fold increase in monthly mobile users. Already a must-have app for identifying songs, Shazam is betting different types of identification, and new markets, will help it reach that goal.


Via Christophe Peckeu
Show Up Public's insight:

Can explore ways in which artists can use Shazam to get notifications when someone first discovers their music through the platform? Where and when they discover you and possibly reaching out in a minimal way to begin a relationship?

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Leaving your band's social media in the hands of others

Leaving your band's social media in the hands of others | Show Up Public | Scoop.it

Does your company have a social media policy?

 

Are employees confused about what they can and can’t post?

 

Social media policies must meet company and legal requirements, but should include open opportunities for employees to support your social media efforts.

 

In this article you’ll discover how to create a social media policy that unleashes employee participation....


Via Jeff Domansky
Show Up Public's insight:

This is applicable if you are a band and want to give some of the responsibility for your social media needs to  others to grow. 

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Jeff Domansky's curator insight, July 2, 2014 1:14 AM

Eric Tung shows how to create a social media policy that meets legal requirements and opens opportunities for employees to support your social media efforts.

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The future of music subscription services is binge listening, not exclusives

The future of music subscription services is binge listening, not exclusives | Show Up Public | Scoop.it
Beats Music got a lot of press Monday for nabbing the exclusive rights to a track that features Jay Z. The deal was seen by some as a sign that Beats may take a cue from Netflix and battle competitors like Spotify with exclusive content deals.

Via Christophe Peckeu, Pascale Mousset
Show Up Public's insight:

I wonder how the longtail of independent music can benefit from binge listening? #yaheardapp

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Will YouTube really block indie labels if they snub its new music service?

Will YouTube really block indie labels if they snub its new music service? | Show Up Public | Scoop.it
Yesterday's reports that YouTube is preparing to block videos from indie labels that have not signed up for its upcoming music subscription service have sparked a heated online debate. In particular, there's a very cross discussion on Reddit over whether the situation has been accurately reported by The Guardian and other media.

Via Christophe Peckeu
Show Up Public's insight:

Why must every online service become a controlling, big brother-like, greedy capitalist megalomanic SOB!?

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Twitter Is Considering a Deal to Buy SoundCloud

Twitter Is Considering a Deal to Buy SoundCloud | Show Up Public | Scoop.it

Would it solve Twitter's growth problem?


Via Pierre Priot, stan stewart
Show Up Public's insight:

Twitter really wants to to splash its wings around in the music market. Jeesh.

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Pierre Priot's curator insight, May 20, 2014 3:43 AM

If you can't make your own music service, buy one!

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Is it Wise for Artists to Discount Tickets on Groupon, et al?

Is it Wise for Artists to Discount Tickets on Groupon, et al? | Show Up Public | Scoop.it
It's becoming an ever increasing trend to see concert tickets on discount web sites such as Groupon and Living Social. While it may be good for fans to get tickets to see their favorite artists at ...
Show Up Public's insight:

#haveyaheard Groupon like show coupons could be the crippling blow to  independent artists who largely depend on gigs as their bread and butter? A lot of fans can not differentiate between the resources provided to larger acts from independent acts. If larger acts who can afford to discount discounts make this a norm than more and more fan will demand if not expect the same from smaller groups. This is an assumption but I think a rather pragmatic conclusion. It has already shown itself to be true regarding streaming and music sales. Why should one think differently in regard to live shows?

I would suggest rather, not discounting tickets but discounting the experience of going out. More later with #yaheardapp

 

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Twitter Unveils New Audience Insights Dashboard

Twitter Unveils New Audience Insights Dashboard | Show Up Public | Scoop.it
Twitter has unveiled its new Audience Insights analytics platform, providing a range of data on Twitter users. But is it any good? Andrew Hutchinson looks at into the data provided.

Via Bonnie Hohhof
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Global Summit Call for Participation and Proposals – Now Open

Global Summit Call for Participation and Proposals – Now Open | Show Up Public | Scoop.it
The Creative Commons Global Summit takes place every two years bringing together our global affiliate network along with partners, activists, and collaborators in the open movement to celebrate and advance the Commons.
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Why The Customers Who Don't Convert Are Immensely Important

Why The Customers Who Don't Convert Are Immensely Important | Show Up Public | Scoop.it
I love Warby Parker, but I’ll never buy a pair because I have 20/20 vision. My boss reads the Buffer blog daily, but she’s never used the tool a day in her life. We’re brand fans, part of an enormous audience of advocates you may be missing out on.

Via Cendrine Marrouat - SocialMediaSlant.com
Show Up Public's insight:

Translation: If nonprofits start looking at themselves as a brand that people can fall in love with. It would be better if they see your brand, your social cause as a brand that they can self-identify with instead of thinking of it as a charity. The thought process of giving is then turned on its ear. 

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, May 5, 2:04 AM


Some good reminders in this post. I particularly like the following quote:


"To these brands, and many others, I’m invisible. Yet what these brands don’t realize is how important I am to them. Sure, I don’t contribute monetary value, but I do give them tons of word-of-mouth marketing, which can bring them more loyal and valuable customers. Additionally, I bring them targeted, trusted referrals, which are much more valuable than any marketing they could do themselves."


This reminds me of my own love for Dell. Their computers suck but their customer service is top notch!

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SOCIAL MEDIA RELATIONSHIP RULES w/ Meghan Rienks

When you're in a relationship some people have rules on what to post or right on social media. Meghan Rienks tells us her rules when in a relationship on socia media. Do you have any rules?...

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How Twitter & Instagram Work On The Apple Watch; Facebook Is MIA

How Twitter & Instagram Work On The Apple Watch; Facebook Is MIA | Show Up Public | Scoop.it
Don't expect to create much social media content to share on the Apple Watch. However, it does support bite-size consumption, including liking Instagram images and retweeting tweets.

Via Level343
Show Up Public's insight:

What are social media marketers suppose to do with this itty bitty thing? What is the plan here? Thoughts?

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Beyonce a enregistré un album inspiré par Fela Kuti - Jukebox

Beyonce a enregistré un album inspiré par Fela Kuti - Jukebox | Show Up Public | Scoop.it

Le producteur The-Dream a rendu dingue les fans de Beyonce en dévoilant une information croustillant... Cliquez pour la suite


Via Marie-Noelle Imbart , Pascale Mousset
Show Up Public's insight:

Translation: "Beyonce to record an album inspired by Fela Kuti! " Not for nothing, I'm curious.

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Why your artist website should only be one page? - True Fan Flight Plan

Why your artist website should only be one page? - True Fan Flight Plan | Show Up Public | Scoop.it
I needed a new website. My old site was a busted wix.com site that I haphazardly put together. It was ugly and cumbersome. I knew I could do better, but I let out a deep sigh when thinking about building an entire site again from scratch. That would mean making...
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14 Ways to Make Your Twitter Updates More Creative

14 Ways to Make Your Twitter Updates More Creative | Show Up Public | Scoop.it
Are you looking for creative ways to improve your Twitter updates?Do you want to spark better conversations with your followers?Coming up with interesting content ideas for tweets can be challenging for social media marketers.In this article I share 14 ways you can achieve more engagemen

Via Alessandro Rea, Ivo Nový
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Forget the music media; your real audience is elsewhere

Forget the music media; your real audience is elsewhere | Show Up Public | Scoop.it
Do you really think the majority of your potential fans are reading all of the trendy magazines and blogs that cover your genre of music? Probably not.

Via stan stewart
Show Up Public's insight:

#haveyaheard this solid advice. I was talking to a fellow artist about marketing the other day. Rule #1 Outline who what kind of consumer would actually buy your music?Not your friends or even those like your friends. Break your listener down by songs, not genre. #yaheardapp

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The Art and Science of Viral Videos

The Art and Science of Viral Videos | Show Up Public | Scoop.it

Discover what researchers have found about what makes videos go viral -- and get real tips for increasing your next video's shareability....

 

Unfortunately, virality is more of an art than a science. While there is no tried-and-true formula for virality, there are some elements that we consistently see -- and knowing what they are puts you one step closer to attaining that viral glory.

 

So let's take a look at some of the research that's been done on viral videos and identify some of the commonalities that can make them internet-famous....


Via Jeff Domansky
Show Up Public's insight:

Like a recipe, follow it and then add a dash of your own artistic expression. Anyway, this is a good resource for those artists looking to give their videos a push.

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Jeff Domansky's curator insight, June 17, 2014 11:11 AM

This is an excellent resource on viral marketing and highly recommended for social media pros. 9/10

Gonzalo Moreno's curator insight, June 18, 2014 6:31 AM

Viral, the new W.O.M. (one-to-one/non-paid MKComms)

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Facebook Just Screwed You – Again | Make It In Music

Facebook Just Screwed You – Again | Make It In Music | Show Up Public | Scoop.it
So, Facebook has now decided that all those fans you took years getting to ‘like’ your Fan Page for your music don’t really want to hear from you. They

Via stan stewart
Show Up Public's insight:

Every independent artist should read this NOW! 

#HaveyaHeard  Only 6% of your fans are seeing your Facebook fan page posts and soon you will  have to pay for anyone to see anything. yep! the free ride is coming to an end! Thoughts!?  fb.com/yaheardapp

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stan stewart's curator insight, May 13, 2014 7:25 PM

Some helpful hints after they tell you the bad news...

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48.6% of All People Skip a Song Before It Finishes... - Digital Music News

48.6% of All People Skip a Song Before It Finishes... - Digital Music News | Show Up Public | Scoop.it
skip /skip/ verb 1. any time the listener abandons a song before the song finishes. How catchy is your song?  According to data just released by...

Via stan stewart
Show Up Public's insight:

#HaveyaHeard that 48.6% of people never listen to entire song. Ho hum... sometimes you just have to wait for it. Wait for it!! Or maybe the craft of songwriting will prioritize placing the wow factor in the first 30 seconds. fb.com/yaheardapp

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