Streaming services might be great for consumers and labels, but it’s been difficult to ignore the swelling ranks of artists that have cried foul over the pittance they’re paid by digital music plaforms.
Much has been written about how to write the perfect tweet, from what link shortener to use to how many characters to leave room for retweets. Now the folks at Neomobile have tried their hand at creating a guide to composing the perfect tweet.
I'm so glad someone is talking about the downside of having so many social sites to choose from and the rise of the automation sites to help you manage it all. Automation, as the article makes clear, is not the easy quick fix one might hope. Though a band shoudl have amusical identity throughout that can be localized to just logos, color selection, photos. But content is not something you should carbon copy and still hope to get the most out of being on several sites. You don't want to appear to be lazy when it comes to fan engagement.
Never take for granted to obvious patronization of fans. Don't appease them, please them with different cultural environments native to each social site your own. Don't have time to make new content? Liar! You already do, you just squeeze it all on one site and then carbon copy the content. The key is to partitiion content and then distribute. So if your Facebook page follows you on tour, then maybe your twitter page does so as well, but the details are more intimate or focused on one aspect of touring. My band goes on tour this Summer and Fall and I was thinking of starting a Pinterest page focused on hotel rooms. I live a bulk of my year in hotel rooms, where no two are ever the same. It may be my weird interest, but colletively illustrates the life of a band on the road.
The internet lit up last week with rumours of a new digital musicalliance: west coast-based Beats electronics, famous for headphones and hardware, will partner with AT&T, to support Beats' Daisy, a digital music service that Beats acquired and re-branded. The idea, so go the rumours, is for Beats to affiliate with AT&T's mobile and (presumably) broadband services, leveraging the carrier's distribution clout and marketing potential, and giving Daisy a boost in the increasingly crowded digital music marketplace.
Music is free, get over it and land smehwere else that makes better sense for the changing realities of the independent. Maybe its not music you need to sell. And not talking baout merchandise either. Ok, I'm being cryptic because I am trying to put my actions where my mouth is, in the processof of creating something new.
Uhm. I'm just going to say it. I am really not feeling this Daft Punk record RAM. I think they are trying to kiss their own toes by bending backwards with heels on. Its just too much of too little. The product doesn't meet the hype.
Even with Nile Rodgers, the sugar in Lucky ressurect old cavities. It is splendarificly sweet. The album continues the saga and emotions of our two robots lost, found, doing something in space. But each song sounds like a kid martian experimenting with his first human casio. It just falls flat when the songs try to musically progress and you realize with the exception of the Nile Rodgers riff and Pharell melody in Lucky, their isn't much songwriting throughout the album lyrically or musically speaking. Fan otherwise, but RAM won't form any endearing memories for me.
Estimates show that the average social user spends around 20% of their time on social media sites. How do people handle all of these different sites and the immense amount of social data that they encounter on a daily basis?
Lions, Tigers and Bears or my! There are too many social media sites, too many choices and too little time to simultaneously promote and make music. The Future of Music 2010 research surveyed a small legion of independent artists to better understand how they make money. One question they were asked is if money was not an issue what woudl you want ot do less of. One of the top 3 answers were social media. If theyhad a choice they wouldn't want to navigate the social pool and keep up with both the constant changes and the Jones.
This article speaks to this feeling of wanting to simplify the task of managing your social media presence. It suggests automation, which if you read my earlier post may not always be the best route. Sites liek Hootsuite are indeed helpful but in my opinion promote automation and the satifaction of feeling you are time managing your social media promotion. But the thing with social media sites is that they have different social environment. Why would someone follow you on Twitter i it is the same thing they get on facebook. Each social site needs to have its on identity and offer different things. That may sound like more work, but in the end may be less.
If you have to partition the culture of yoru band across sites thent eh less sites you have the better. In this case quality out ranks quantity. If you truly offer value on 1 or 2 social sites, with yoru website acting as homebase, than tyou will acquire and maintain the bulk of your fanbase. Remember people discover music myriad of ways and these ways often cross referrence eachother. But the fans who actually come to the show, the active fans, they will know where to go becuase you will tell them at the show. You don't want to tell them a long list of sites that you are on, you want to say one, maybe two and ideally just give them your website and from there link to Facebook, Twitter etc.