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Last fall, I took an extremely insightful MOOC (a massive open online course for those not hip with the latest in online education) on gamification. It was (RT @mobilelearning: Is Gamification Played Out?
Are you sure you want to delete this scoop?
Death Of Gamification Greatly Exaggerated
These "death of gamification" articles are becoming popular. The irony of that in the scope of the content game we play can't be overlooked, but let's put that discussion on hold. Instead lets discuss the fact that gamification is NOT monolithic. Gamification, the use of game theory in marketing or other non-game enterprise functions, takes many forms such as: * Active - earning points for social rewards.
* Passive - forming an ecosystem with algorithms reinforces play.
* Real Tie - we will play in real time when predictive analytics and big data become more common.
I got criticism speaking of "badges" at a Meetup recently. The person made it sound like I was equating all gamification with badges. Not so, I am keenly aware of the many different variations of gamification. A website's taxonomy (its navigation) is a form of gamification. Website designers are developing paths and rewards or "passive" gamification. When I reward your behavior with an instant redeem coupon we've moved into real time gamification and when I keep track of your "points" we've moved to active gamification. Great gamification happens without you ever knowing it. What is a red light but a convention, a game, we all agree to and play by daily. Our rewards are not having car crashes and being a good citizen. Make no mistake, red lights and green lights are games and we "win" by arriving home in time for dinner safely. NO gamification is not now nor will it ever be "played out".
Does your company have a social media policy?
Are employees confused about what they can and can’t post?
Social media policies must meet company and legal requirements, but should include open opportunities for employees to support your social media efforts.
In this article you’ll discover how to create a social media policy that unleashes employee participation....
This is applicable if you are a band and want to give some of the responsibility for your social media needs to others to grow.
Eric Tung shows how to create a social media policy that meets legal requirements and opens opportunities for employees to support your social media efforts.
Beats Music got a lot of press Monday for nabbing the exclusive rights to a track that features Jay Z. The deal was seen by some as a sign that Beats may take a cue from Netflix and battle competitors like Spotify with exclusive content deals.
I wonder how the longtail of independent music can benefit from binge listening? #yaheardapp
Yesterday's reports that YouTube is preparing to block videos from indie labels that have not signed up for its upcoming music subscription service have sparked a heated online debate. In particular, there's a very cross discussion on Reddit over whether the situation has been accurately reported by The Guardian and other media.
Why must every online service become a controlling, big brother-like, greedy capitalist megalomanic SOB!?
Would it solve Twitter's growth problem?
Twitter really wants to to splash its wings around in the music market. Jeesh.
If you can't make your own music service, buy one!
It's becoming an ever increasing trend to see concert tickets on discount web sites such as Groupon and Living Social. While it may be good for fans to get tickets to see their favorite artists at ...
#haveyaheard Groupon like show coupons could be the crippling blow to independent artists who largely depend on gigs as their bread and butter? A lot of fans can not differentiate between the resources provided to larger acts from independent acts. If larger acts who can afford to discount discounts make this a norm than more and more fan will demand if not expect the same from smaller groups. This is an assumption but I think a rather pragmatic conclusion. It has already shown itself to be true regarding streaming and music sales. Why should one think differently in regard to live shows?I would suggest rather, not discounting tickets but discounting the experience of going out. More later with #yaheardapp
TuneCore vs. CDBaby vs. OneRPM vs. Ditto Music vs. Indigo Boom vs. SongFlow vs. DistroKid vs. RouteNoute vs. Loudr vs. Mondotunes vs. ReverbNation
Ok, let's talk numbers!
I've been dreaming about making this chart. Thanks Songhack for putting this data together!
Just about everyone connects with music, but where we live plays a big part of how we listen to, buy and engage with our tunes. For example, music aficionados in the Pacific region (California, Alaska, Oregon, Hawaii and Washington) make up the largest group of subscription streamers in the U.S., at more than 7.5 percent.
"SoLoMo is much more than a buzzword, it’s an opportunity tailor-made for the live music industry and its fans" --> http://t.co/GQdSobD6Dx
Ad-supported and subscription streaming services have tripled revenue paid to artists and labels, growing from seven percent to 21 percent of digital revenues in the last four years, according to the RIAA. Strengthened by investments of more than $432 million dollars just last year, streaming radio services like Pandora and Spotify are booming, while broadcast radio struggles. And many of broadcast radio’s top ad-sellers have jumped ship to these Internet radio companies, helping to capture the dollars now fueling an important growth category for the music industry.
"If artists and labels go on the offensive, fully embracing streaming services (who help replace diminishing MP3 and CD revenue), and also innovate by developing audiences themselves through their own branded offerings, they will exert far more control over two critical assets that advertisers want: Large audiences and big data."
Stop the madness. And stop complaining about streaming. There is another source of revenue independent artists with a sizable audience can benefit from. This can range from 100s, 1,000s to 10,000s of fans which is very doable for any hard-working and consistent independent band or musician. Advertising doesn't just mean Coca-Cola and MickeyD's, but local businesses and businesses/organizations you consume or support yourself.
Just a thought and I'm thinking.
This future doesn't look good: even more ads to come...
Yet another area to be aware of when it comes to your privacy.
Michael Jackson was and still is one of the greatest Pop Icons and performers of our time. When he passed away on the 24th June 2009, he left a gaping hole in music, which many were and still are determined to fill. Jackson's passing occurred…
I haven't swooned for some time now. Enjoy.
Billboard Nielsen Study: Music Industry Could Add $450 Million to $2.6 Billion in ...
This article is promising because it affirms that the music fan has not been cheapened along with the idea of selling music. People are real and so are the one's who make and love the music. Often we musicians claim EXCLUSIVE CONTENT, but the results are a bit lack luster.
QUESTION: What content would really float your boat receiving from an independent band via your mobile phone when you have just been rocked at a show? Follow #yaHeardapp on Facebook and Twitter.
Sometimes it pays to read the transcripts from earnings calls, especially for company's like Pandora, our latest set of fake "friends" in the tech community. Always striving to keep their executiv...
Pandora has to be the the drunk uncle of streaming services because the sh*t that comes out of their mouths regarding their lack of respect for musicians is astonishing!
At its f8 conference recently, Facebook made major changes to its Open Graph technology particularly focusing on music apps. Today it released details showing how those changes have ramped up interest in digital music apps.
One of the main reasons why yaHeard is getting into bed with the devil. Its just good for business.
Do you really think the majority of your potential fans are reading all of the trendy magazines and blogs that cover your genre of music? Probably not.
#haveyaheard this solid advice. I was talking to a fellow artist about marketing the other day. Rule #1 Outline who what kind of consumer would actually buy your music?Not your friends or even those like your friends. Break your listener down by songs, not genre. #yaheardapp
Discover what researchers have found about what makes videos go viral -- and get real tips for increasing your next video's shareability....
Unfortunately, virality is more of an art than a science. While there is no tried-and-true formula for virality, there are some elements that we consistently see -- and knowing what they are puts you one step closer to attaining that viral glory.
So let's take a look at some of the research that's been done on viral videos and identify some of the commonalities that can make them internet-famous....
Like a recipe, follow it and then add a dash of your own artistic expression. Anyway, this is a good resource for those artists looking to give their videos a push.
This is an excellent resource on viral marketing and highly recommended for social media pros. 9/10
Viral, the new W.O.M. (one-to-one/non-paid MKComms)
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So, Facebook has now decided that all those fans you took years getting to ‘like’ your Fan Page for your music don’t really want to hear from you. They
Every independent artist should read this NOW! #HaveyaHeard Only 6% of your fans are seeing your Facebook fan page posts and soon you will have to pay for anyone to see anything. yep! the free ride is coming to an end! Thoughts!? fb.com/yaheardapp
Some helpful hints after they tell you the bad news...
skip /skip/ verb 1. any time the listener abandons a song before the song finishes. How catchy is your song? According to data just released by...
#HaveyaHeard that 48.6% of people never listen to entire song. Ho hum... sometimes you just have to wait for it. Wait for it!! Or maybe the craft of songwriting will prioritize placing the wow factor in the first 30 seconds. fb.com/yaheardapp
Something that has come up time and time again on the #ggchat (the only music industry twitter chat: Every Thursday at 3 & 9 pm ET) is the importance of band photos that are not only profession...
#haveyaheard The importance of unique fan photos can not only help a new band create a narrative to potential fans but help themselves better understand what stories motivate fans to come to their shows. A picture tells a thousand stories depending on who is looking at it. A band can use fan reaction to their imagery to continue their story in pictures.
"... I’d venture that just because audiences are buying and listening to dance music in droves doesn’t mean they’re necessarily dancing to dance music..."
Ditto!! Cool Op-ed piece by Jason King here, originally titled "How bottle service has changed pop music for the worse". I might add that EDM has created a sort of uniformed way of dancing. Literally everyone is positioned facing the DJ and jumping in unison up and down like that Massa but with less group synergy. They continue to jump until given the cue to raise their hands in the air, like if on a roller-coaster ride. The arrangements of EDM is very formulaic and much like a roller-coaster. What I miss in dance music when shared with others is meeting strangers on the dance floor and having a moment to dance together. Or closing my eyes to dance with whatever spirits are in the room. The bass "rhythms "missing from EDM are replaced with the step 1- work up, step 2-let go, step 3-breakdown, and repeat. It unfortunately leaves a predictable bitter taste in my mouth. NO patience for a true journey orchestrated by a good DJ's (Carlos Mena, Osulande, DJ Rimarkable). I actually like Skrillex and some other EDM producers, not hating...just saying the D in EDM stands for dance, but there isn't much of that happening.
Charles Caldas tackles Google: 'The service that pays the least is the service that’s the most well funded'. By Stuart Dredge
yaHeard? >> "if we’re pissed off at Spotify, we should be marching to YouTube central with flaming pitchforks".
Guest post by Nick Hardy, first published on Sinizine.net. I grew up in Memphis, Tenn. and was involved in the punk scene from my first Rancid tape stolen from my high school. I had my crappy ska band and many of my friends had just as horrible punk bands. During the mid 90's Memphis was booming with amazing punk and indie shows coming through venues like Barristers, The Antenna, New Daisy, The Map Room…the list goes on. You could bet your balls there was going to be local support for a national tour coming through town. While the national bands...
"I'm sorry but this tour package won't be allowing local support."
Remember when a local band could find a way to open up for a larger band coming through town? Well, Live Nation is deadening that. The gap between big bands and small is growing wide like the gap between rich and poor in this "Nation". This is why we are yaHeard always have our wheels turning on how to offset the disparity. Music deserves better.
We invite you to play.
facebook.com/yaheardapp - twitter.com/yaheardapp
“We suspect EDM continues to boom because of this overwhelming positivity, affinity for the live experience and hyper social sharing,” said Wang. “It’s the love of the experience that keeps fans coming back for more and promoting continuously to their friends. The fans themselves are driving the movement.”
If you are a DJ or electronic producer/song-writer then you need to get your social game on, if your not. EDM and dance music fans do not play games when it comes to social sharing. They dwarf other music genres in talking and sharing experiences of experiencing music live. We are ecstatic at yaHeard to not only love dance music but the prospect of helping to strengthen dance culture. http://www.facebook.com/yaheardapp @yaheard
A documentary exploring the current state of the music business, as told by those who make their living in the industry.
This Kickstarter campaign is over but I'm glad someone is talking to independent artists on a pragmatic level about what we do despite the challenges presented with technology and the changes in the music industry. Possibly these challenges are indeed opportunities. yaHeard leans closer to embracing the latter.
"I’ve discovered a few things about Facebook in my research. One, Facebook events really suck. If you create an event when you’re signed into your Fan Page, you can’t invite your fans."
Reason #54 why I created http://yaheard.co !
So you have a fan page and want to create an event invite to promote a show? Why can't you invite YOUR FANS?!!! Ya know the 1,000 or more people who actually "Liked" your page. Them folks? So instead we spam our dear friends who either ignore us, block us or politely RSVP with no intentions of showing up. Facebook invites suck!! Like for real! No fear yaHeard is almost here! Meanwhile, uhm... like our facebook page. http://www.facebook.com/yaheardapp
This story first appeared in the Jan. 31 issue of The Hollywood Reporter magazine.
This is reason # 409 why I created yaHeard. Who would you rather receive a band or new music recommendation from: A robot/algorithm or from someone (stranger or friend) who went to see the same band(s) as you. Its not just about click culture when it comes to music. Its about the music you get off your ass and see, the music that physically moves you that one should follow. Am I crazy? No worries my friends, yaHeard is coming...