Shazam wants a five-fold increase in monthly mobile users. Already a must-have app for identifying songs, Shazam is betting different types of identification, and new markets, will help it reach that goal.
Can explore ways in which artists can use Shazam to get notifications when someone first discovers their music through the platform? Where and when they discover you and possibly reaching out in a minimal way to begin a relationship?
Beats Music got a lot of press Monday for nabbing the exclusive rights to a track that features Jay Z. The deal was seen by some as a sign that Beats may take a cue from Netflix and battle competitors like Spotify with exclusive content deals.
Yesterday's reports that YouTube is preparing to block videos from indie labels that have not signed up for its upcoming music subscription service have sparked a heated online debate. In particular, there's a very cross discussion on Reddit over whether the situation has been accurately reported by The Guardian and other media.
It's becoming an ever increasing trend to see concert tickets on discount web sites such as Groupon and Living Social. While it may be good for fans to get tickets to see their favorite artists at ...
Show Up Public's insight:
#haveyaheard Groupon like show coupons could be the crippling blow to independent artists who largely depend on gigs as their bread and butter? A lot of fans can not differentiate between the resources provided to larger acts from independent acts. If larger acts who can afford to discount discounts make this a norm than more and more fan will demand if not expect the same from smaller groups. This is an assumption but I think a rather pragmatic conclusion. It has already shown itself to be true regarding streaming and music sales. Why should one think differently in regard to live shows?
I would suggest rather, not discounting tickets but discounting the experience of going out. More later with #yaheardapp
Just about everyone connects with music, but where we live plays a big part of how we listen to, buy and engage with our tunes. For example, music aficionados in the Pacific region (California, Alaska, Oregon, Hawaii and Washington) make up the largest group of subscription streamers in the U.S., at more than 7.5 percent.
Ad-supported and subscription streaming services have tripled revenue paid to artists and labels, growing from seven percent to 21 percent of digital revenues in the last four years, according to the RIAA. Strengthened by investments of more than $432 million dollars just last year, streaming radio services like Pandora and Spotify are booming, while broadcast radio struggles. And many of broadcast radio’s top ad-sellers have jumped ship to these Internet radio companies, helping to capture the dollars now fueling an important growth category for the music industry.
"If artists and labels go on the offensive, fully embracing streaming services (who help replace diminishing MP3 and CD revenue), and also innovate by developing audiences themselves through their own branded offerings, they will exert far more control over two critical assets that advertisers want: Large audiences and big data."
Stop the madness. And stop complaining about streaming. There is another source of revenue independent artists with a sizable audience can benefit from. This can range from 100s, 1,000s to 10,000s of fans which is very doable for any hard-working and consistent independent band or musician. Advertising doesn't just mean Coca-Cola and MickeyD's, but local businesses and businesses/organizations you consume or support yourself.
Michael Jackson was and still is one of the greatest Pop Icons and performers of our time. When he passed away on the 24th June 2009, he left a gaping hole in music, which many were and still are determined to fill. Jackson's passing occurred…
This article is promising because it affirms that the music fan has not been cheapened along with the idea of selling music. People are real and so are the one's who make and love the music. Often we musicians claim EXCLUSIVE CONTENT, but the results are a bit lack luster.
QUESTION: What content would really float your boat receiving from an independent band via your mobile phone when you have just been rocked at a show?
I needed a new website. My old site was a busted wix.com site that I haphazardly put together. It was ugly and cumbersome. I knew I could do better, but I let out a deep sigh when thinking about building an entire site again from scratch. That would mean making...
Are you looking for creative ways to improve your Twitter updates?Do you want to spark better conversations with your followers?Coming up with interesting content ideas for tweets can be challenging for social media marketers.In this article I share 14 ways you can achieve more engagemen
#haveyaheard this solid advice. I was talking to a fellow artist about marketing the other day. Rule #1 Outline who what kind of consumer would actually buy your music?Not your friends or even those like your friends. Break your listener down by songs, not genre. #yaheardapp
Discover what researchers have found about what makes videos go viral -- and get real tips for increasing your next video's shareability....
Unfortunately, virality is more of an art than a science. While there is no tried-and-true formula for virality, there are some elements that we consistently see -- and knowing what they are puts you one step closer to attaining that viral glory.
So let's take a look at some of the research that's been done on viral videos and identify some of the commonalities that can make them internet-famous....
#HaveyaHeard that 48.6% of people never listen to entire song. Ho hum... sometimes you just have to wait for it. Wait for it!! Or maybe the craft of songwriting will prioritize placing the wow factor in the first 30 seconds. fb.com/yaheardapp
#haveyaheard The importance of unique fan photos can not only help a new band create a narrative to potential fans but help themselves better understand what stories motivate fans to come to their shows. A picture tells a thousand stories depending on who is looking at it. A band can use fan reaction to their imagery to continue their story in pictures.
"... I’d venture that just because audiences are buying and listening to dance music in droves doesn’t mean they’re necessarily dancing to dance music..."
Show Up Public's insight:
Ditto!! Cool Op-ed piece by Jason King here, originally titled "How bottle service has changed pop music for the worse". I might add that EDM has created a sort of uniformed way of dancing. Literally everyone is positioned facing the DJ and jumping in unison up and down like that Massa but with less group synergy. They continue to jump until given the cue to raise their hands in the air, like if on a roller-coaster ride. The arrangements of EDM is very formulaic and much like a roller-coaster. What I miss in dance music when shared with others is meeting strangers on the dance floor and having a moment to dance together. Or closing my eyes to dance with whatever spirits are in the room. The bass "rhythms "missing from EDM are replaced with the step 1- work up, step 2-let go, step 3-breakdown, and repeat. It unfortunately leaves a predictable bitter taste in my mouth. NO patience for a true journey orchestrated by a good DJ's (Carlos Mena, Osulande, DJ Rimarkable). I actually like Skrillex and some other EDM producers, not hating...just saying the D in EDM stands for dance, but there isn't much of that happening.
Guest post by Nick Hardy, first published on Sinizine.net. I grew up in Memphis, Tenn. and was involved in the punk scene from my first Rancid tape stolen from my high school. I had my crappy ska band and many of my friends had just as horrible punk bands. During the mid 90's Memphis was booming with amazing punk and indie shows coming through venues like Barristers, The Antenna, New Daisy, The Map Room…the list goes on. You could bet your balls there was going to be local support for a national tour coming through town. While the national bands...
Show Up Public's insight:
"I'm sorry but this tour package won't be allowing local support."
Remember when a local band could find a way to open up for a larger band coming through town? Well, Live Nation is deadening that. The gap between big bands and small is growing wide like the gap between rich and poor in this "Nation". This is why we are yaHeard always have our wheels turning on how to offset the disparity. Music deserves better.
“We suspect EDM continues to boom because of this overwhelming positivity, affinity for the live experience and hyper social sharing,” said Wang. “It’s the love of the experience that keeps fans coming back for more and promoting continuously to their friends. The fans themselves are driving the movement.”
If you are a DJ or electronic producer/song-writer then you need to get your social game on, if your not. EDM and dance music fans do not play games when it comes to social sharing. They dwarf other music genres in talking and sharing experiences of experiencing music live. We are ecstatic at yaHeard to not only love dance music but the prospect of helping to strengthen dance culture. http://www.facebook.com/yaheardapp @yaheard
This Kickstarter campaign is over but I'm glad someone is talking to independent artists on a pragmatic level about what we do despite the challenges presented with technology and the changes in the music industry. Possibly these challenges are indeed opportunities. yaHeard leans closer to embracing the latter.
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