Why distribution partnerships are key in the new digital music economy | ShowUps Rule 4081 | Scoop.it

The internet lit up last week with rumours of a new digital musicalliance: west coast-based Beats electronics, famous for headphones and hardware, will partner with AT&T, to support Beats' Daisy, a digital music service that Beats acquired and re-branded. The idea, so go the rumours, is for Beats to affiliate with AT&T's mobile and (presumably) broadband services, leveraging the carrier's distribution clout and marketing potential, and giving Daisy a boost in the increasingly crowded digital music marketplace.


Via Yvan Boudillet, Jérôme Rastoldo