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Rule 4081
Online advocate for independent music
Curated by MizWalidah
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Superfans: The Key to a Sustainable Music Career

Superfans: The Key to a Sustainable Music Career | Rule 4081 | Scoop.it
Superfans: The Key to a Sustainable Music Career A Guest Post by MARQUEE In the truest sense and basic MOST fan engagement is about building deep, long lasting relationships with your Audien





Via Pascale Mousset
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Musician Zoe Keating reveals iTunes, Spotify and YouTube payouts for 2013

Musician Zoe Keating reveals iTunes, Spotify and YouTube payouts for 2013 | Rule 4081 | Scoop.it
Cellist’s latest publicly-shared numbers reveal 92% of her income still comes from sales rather than streams. By Stuart Dredge
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A Guide To Why Spotify Scares Musicians

A Guide To Why Spotify Scares Musicians | Rule 4081 | Scoop.it

Streaming services might be great for consumers and labels, but it’s been difficult to ignore the swelling ranks of artists that have cried foul over the pittance they’re paid by digital music plaforms.


Via Pierre Priot
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Pierre Priot's curator insight, December 5, 2013 5:42 AM

A comprehensible guide to Spotify evil

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Think Musicians Should Get Paid For TV? It’s Shocking They Get Paid At All, Says Top Exec

Think Musicians Should Get Paid For TV? It’s Shocking They Get Paid At All, Says Top Exec | Rule 4081 | Scoop.it

Personally I’m shocked that you don’t pay us to get your music in there… It’s amazing to me that we still pay [artists and labels] anything.


Via Pierre Priot
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Pierre Priot's curator insight, November 25, 2013 11:07 AM

Cause musicians work isn't worth sharing a dime. Is it?

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Indie Labels Combined Are Outselling Each of the Majors in 2013

Indie Labels Combined Are Outselling Each of the Majors in 2013 | Rule 4081 | Scoop.it
Mid-year report gives independents a record 34.4 percent market share

Via Pierre Priot, Cristian Larrosa
MizWalidah's insight:

Now if we can consolidate that power!?

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Pierre Priot's curator insight, July 16, 2013 12:39 PM

The Times They Are a-Changin'

MizWalidah's comment, July 23, 2013 11:36 AM
Long tail theory in full effect.
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Charts: How Spotify is killing music piracy

Charts: How Spotify is killing music piracy | Rule 4081 | Scoop.it
Music piracy has gone down significantly in the Netherlands since the launch of Spotify in that country. What’s more, artists who embrace Spotify see lower levels of piracy.

Via Pierre Priot
MizWalidah's insight:

A pirate with a glass eye and tie. Whatever.

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Owen Davis's curator insight, October 8, 2013 12:18 PM

spotifys effect on music piracy.

pro: spotify has been linked to greter record sales over pirating

con: may not be effective in less financialy stable contries

Jesse Himmelsbach's curator insight, October 13, 2013 3:39 PM

Being able to stream your favorite TV shows, Movies, and Music makes it easier to get your favorite sources of entertainment for free from legitmate companies rather than piracy.

Lex Lopez's curator insight, October 13, 2013 10:45 PM

Spotify keeps music listeners from downloading the music illegally because they can stream the songs online at anytime.

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How To Create A Perfect Tweet [INFOGRAPHIC]

How To Create A Perfect Tweet [INFOGRAPHIC] | Rule 4081 | Scoop.it
Much has been written about how to write the perfect tweet, from what link shortener to use to how many characters to leave room for retweets.
Now the folks at Neomobile have tried their hand at creating a guide to composing the perfect tweet.

Via Brian Yanish - MarketingHits.com, Lauren Moss
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Dolly Bhasin 's curator insight, September 17, 2013 11:33 PM

A great infographics for newbees to twitter.

Mary Anne Hahn's curator insight, December 30, 2013 9:22 PM

Tweet tips

John Thomas's curator insight, February 12, 8:51 AM
How To Create A Perfect Tweet [INFOGRAPHIC]

Much has been written about how to write the perfect tweet, from what link shortener to use to how many characters to leave room for retweets.
Now the folks at Neomobile have tried their hand at creating a guide to composing the perfect tweet.

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How Social Media Is Reshaping the Landscape of Music — socialmouths

How Social Media Is Reshaping the Landscape of Music — socialmouths | Rule 4081 | Scoop.it
Social Media has turned around more than one industry and music is not the exception, here are some of the innovations used by artists to promote themselves

Via stan stewart
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stan stewart's curator insight, July 21, 2013 10:27 AM

No comment on the inclusion of MySpace in this lineup. Can't deny the potential of Spotify and Pandora to increase song plays. Now: as for artist pay... that's another story.

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How Five Indie Labels Are Trying to Change The Major Distribution Game

How Five Indie Labels Are Trying to Change The Major Distribution Game | Rule 4081 | Scoop.it

This story on five independent labels working together to create autonomous deals with major distributors is from the latest issue of Billboard


Via Pierre Priot
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Pierre Priot's curator insight, June 3, 2013 3:23 PM

Indie labels need proper physical distribution and freedom to deal their own digital distro.

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Is Apple Screwing the Music Industry?

Is Apple Screwing the Music Industry? | Rule 4081 | Scoop.it
It appears Apple and Google could be taking the music industry for a ride, underpaying for valuable listening data.

Via Pierre Priot
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Pierre Priot's curator insight, June 6, 2013 4:32 PM

Answer is yes, and the industry cannot wait for getting screwed over by Apple. 

Tyheim's curator insight, August 13, 2013 11:58 AM

I dont think apple is trying to screw the industry but i do believe they are affecting it.

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Lauryn Hill Ordered by the Court to Undergo "Counseling" Due to her "Conspiracy Theories" - The Vigilant Citizen

Lauryn Hill Ordered by the Court to Undergo "Counseling" Due to her "Conspiracy Theories" - The Vigilant Citizen | Rule 4081 | Scoop.it
The name of Lauryn Hill's breakout album was The Miseducation of Lauryn Hill but it now appears that the powers that be would like her to record a new
MizWalidah's insight:

Really? What a joke!! So she is crazy now because she "over" articulates the manipulative cruelty of the music industry? 

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Social Media Automation: Carbon-copy culture doesn't work for bands

Social Media Automation: Carbon-copy culture doesn't work for bands | Rule 4081 | Scoop.it
Automation of social media activity is not without its price. Brands who automate too much risk appearing cold and inhuman, and can potentially lose followers and opportunities for engagement.

Via Mike Allton, MizWalidah
MizWalidah's insight:

I'm so glad someone is talking about the downside of having so many social sites to choose from and the rise of the automation sites to help you manage it all. Automation, as the article makes clear, is not the easy quick fix one might hope. Though a band shoudl have amusical identity throughout that can be localized to just logos, color selection, photos. But content is not something you should carbon copy and still hope to get the most out of being on several sites. You don't want to appear to be lazy when it comes to fan engagement.

 

Never take for granted to obvious patronization of fans. Don't appease them, please them with different cultural environments native to each social site your own. Don't have time to make new content? Liar! You already do, you just squeeze it all on one site and then carbon copy the content. The key is to partitiion content and then distribute. So if your Facebook page follows you on tour, then maybe your twitter page does so as well, but the details are more intimate or focused on one aspect of touring. My band goes on tour this Summer and Fall and I was thinking of starting a Pinterest page focused on hotel rooms. I live a bulk of my year in hotel rooms, where no two are ever the same. It may be my weird interest, but colletively illustrates the life of a band on the road. 

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Mike Allton's curator insight, April 29, 2013 3:23 PM

Thompson said that "anything worth doing is worth doing right" - and that's 100% true when it comes to social media. While there will continue to be debate on "right" methods and "best" methods, there is little debate over the wrong methods.

In other words, if you're using social media *wrong* than you may as well not be using social media.

I have received a lot of questions recently about how one might automate their social media activity and the bottom line answer is *don't!* Don't automatically share your blog posts. Don't automatically share other people's content. Invest the time needed to make your social media activity genuine and engaging and it will pay off.

There are certainly some instance where automation and tools are great, and I talk about a few of them in the post below. Are you doing any automating now, and if so, what are you automating and what tools are you using? Why or why isn't that OK?

Aleem Anwar's comment, April 30, 2013 12:27 PM
a great collection. www.freehotfashion.com
MizWalidah's curator insight, May 2, 2013 4:22 AM

I'm so glad someone is talking about the downside of having so many social sites to choose from and the rise of the automation sites to help you manage it all. Automation, as the article makes clear, is not the easy quick fix one might hope. Though a band shoudl have amusical identity throughout that can be localized to just logos, color selection, photos. But content is not something you should carbon copy and still hope to get the most out of being on several sites. You don't want to appear to be lazy when it comes to fan engagement.

 

Never take for granted to obvious patronization of fans. Don't appease them, please them with different cultural environments native to each social site your own. Don't have time to make new content? Liar! You already do, you just squeeze it all on one site and then carbon copy the content. The key is to partitiion content and then distribute. So if your Facebook page follows you on tour, then maybe your twitter page does so as well, but the details are more intimate or focused on one aspect of touring. My band goes on tour this Summer and Fall and I was thinking of starting a Pinterest page focused on hotel rooms. I live a bulk of my year in hotel rooms, where no two are ever the same. It may be my weird interest, but colletively illustrates the life of a band on the road. 

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Broadcast Music, Inc. rules the charts with BPM and SOA - WebSphere Insights

Broadcast Music, Inc. rules the charts with BPM and SOA - WebSphere Insights | Rule 4081 | Scoop.it
When a radio station plays music by The Black Keys, Broadcast Music, Inc. ensures royalties are paid using #IBM tech: http://t.co/Ks1TUfdDLE
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Spotify vs Musicians: 10 things to read to better understand the debate

Spotify vs Musicians: 10 things to read to better understand the debate | Rule 4081 | Scoop.it
Is streaming music harming the careers of new artists, or could it be their salvation? Here are some opinions and data to help you reach an informed view. By Stuart Dredge
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PLAY to Learn: 100 Great Gamification Sites

PLAY to Learn: 100 Great Gamification Sites | Rule 4081 | Scoop.it

The incorporation of gamification to create a game-layer on top of existing educational systems is revolutionary, and many educators, students, and entrepreneurs are taking notice.


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 5, 2013 12:42 AM

Cool and wish I had the time to look at all 100. 

Valeria&Giorgia's curator insight, March 10, 10:11 AM

La gamification è una pratica che si sta diffondendo molto. A questo scopo nascono centinaia di siti che trattano l'argomento, tra cui teacherswithapps.com, blog di servizi per insegnanti che raccoglie articoli e una serie di app scaricabili che rispondono a diverse esigenze. L'articolo propone dei siti per i docenti che vogliono cominciare a sfruttare il gaming.

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Pandora's Royalty Reduction Plan Fails, Artist Advocates Rejoice

Pandora's Royalty Reduction Plan Fails, Artist Advocates Rejoice | Rule 4081 | Scoop.it
Rihanna and Brian Wilson were among those opposing a bill that would've cut Internet pay-rates

Via Jérôme Rastoldo
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TestFlight » Beta Testing On The Fly

MizWalidah's insight:

Building an app, test it out for free and receive the neccesary feedback any lean startup needs.

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The Blurring Lines of Social Media & SEO

The Blurring Lines of Social Media & SEO | Rule 4081 | Scoop.it

As business owners, you’ve been told over and over you need to use great SEO on your website and blog, but you also need to pay attention to social media management.

 

The important thing to learn is the difference between the two and why you need both. 


Read more at: http://www.business2community.com/social-media/the-blurring-lines-of-social-media-seo-what-you-need-to-know-0557578


Via Antonino Militello
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Denise Rivers's curator insight, July 22, 2013 2:49 PM

Combining SEO and social media is necessary? Good thing we already knew that!

Michael Ehline's comment, August 2, 2013 4:03 PM
So much to do and so little time!
Media Street Apps's comment, August 3, 2013 8:51 AM
Indeed!
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Why distribution partnerships are key in the new digital music economy

Why distribution partnerships are key in the new digital music economy | Rule 4081 | Scoop.it

The internet lit up last week with rumours of a new digital musicalliance: west coast-based Beats electronics, famous for headphones and hardware, will partner with AT&T, to support Beats' Daisy, a digital music service that Beats acquired and re-branded. The idea, so go the rumours, is for Beats to affiliate with AT&T's mobile and (presumably) broadband services, leveraging the carrier's distribution clout and marketing potential, and giving Daisy a boost in the increasingly crowded digital music marketplace.


Via Yvan Boudillet, Jérôme Rastoldo
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Digital Music Streams Up 24% in 2013 Ahead of iTunes Radio Launch

Digital Music Streams Up 24% in 2013 Ahead of iTunes Radio Launch | Rule 4081 | Scoop.it
Ahead of the launch of iTunes Radio this fall, Nielsen has published its findings on U.S. music sales for the first half of 2013. Amongst other...

Via Nuno Costa Moreira, Pascale Mousset
MizWalidah's insight:

Music is free, get over it and land smehwere else that makes better sense for the changing realities of the independent. Maybe its not music you need to sell. And not talking baout merchandise either. Ok, I'm being cryptic because I am trying to put my actions where my mouth is, in the processof of creating something new. 

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Top 10 Reasons Why the Music Industry is Failing

Top 10 Reasons Why the Music Industry is Failing | Rule 4081 | Scoop.it
Top 10 Reasons Why the Music Industry is Failing
A Guest Post by Ramin Street


























Introduction

You know what? I miss my vinyl records.
I miss going to the record store (a real
MizWalidah's insight:

Good, quick and neccessary read. 

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Music has died now I've thrown away my CDs and only listen on my laptop

Music has died now I've thrown away my CDs and only listen on my laptop | Rule 4081 | Scoop.it
Sophie Heawood: Streaming music has made it so dull I've lost all interest in it

Via Pierre Priot
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Pierre Priot's curator insight, June 6, 2013 7:52 AM

Makes perfect sense to me: music isn't a Cloud driven endless flow, music is some art you engage yourself in. And I don't see that coming in a digital-only era.

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Too few memories made from Daft Punk's RAM

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MizWalidah's insight:

Uhm. I'm just going to say it. I am really not feeling this Daft Punk record RAM. I think they are trying to kiss their own toes by bending backwards with heels on. Its just too much of too little. The product doesn't meet the hype.

Even with Nile Rodgers, the sugar in Lucky ressurect old cavities. It is splendarificly sweet.  The album continues the saga  and emotions of our two  robots lost, found, doing something in space. But each song sounds like a kid martian experimenting with his first human casio. It just falls flat when the songs try to musically progress and you realize with the exception of the Nile Rodgers riff and Pharell melody in Lucky, their isn't much songwriting throughout the album lyrically or musically speaking. Fan otherwise, but RAM won't form any endearing memories for me. 

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Sign of the times: RIAA now includes streaming music in digital gold, platinum awards

Sign of the times: RIAA now includes streaming music in digital gold, platinum awards | Rule 4081 | Scoop.it
In yet another sign of a shifting music business landscape, the Record Industry Association of America today announced that it's now including streamed songs in its Gold & Platinum Program. Both...
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Juggling Social Media Sites and the Music

Juggling Social Media Sites and the Music | Rule 4081 | Scoop.it
Estimates show that the average social user spends around 20% of their time on social media sites. How do people handle all of these different sites and the immense amount of social data that they encounter on a daily basis?

Via Mike Allton, MizWalidah
MizWalidah's insight:

Lions, Tigers and Bears or my! There are too many social media sites, too many choices and too little time to simultaneously promote and make music. The Future of Music 2010 research surveyed a small legion of independent artists to better understand how they make money. One question they were asked is if money was not an issue what woudl you want ot do less of. One of the top 3 answers were social media. If theyhad a choice they wouldn't want to navigate the social pool and keep up with both the constant changes and the Jones.

 

This article speaks to this feeling of wanting to simplify the task of managing your social media presence. It suggests automation, which if you read my earlier post may not always be the best route. Sites liek Hootsuite are indeed helpful but in my opinion promote automation and the satifaction of feeling you are time managing your social media promotion. But the thing with social media sites is that they have different social environment. Why would someone follow you on Twitter i it is the same thing they get on facebook. Each social site needs to have its on identity and offer different things. That may sound like more work, but in the end may be less.

 

If you have to partition the culture of yoru band across sites thent eh less sites you have the better. In this case quality out ranks quantity. If you truly offer value on 1 or 2 social sites, with yoru website acting as homebase, than tyou will acquire and maintain the bulk of your fanbase. Remember people discover music  myriad of ways and these ways often cross referrence eachother. But the fans who actually come to the show, the active fans, they will know where to go becuase you will tell them at the show. You don't want to tell them a long list of sites that you are on, you want to say one, maybe two and ideally just give them your website and from there link to Facebook, Twitter etc. 

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Mike Allton's curator insight, April 23, 2013 4:40 PM

Are you overwhelmed by social media?

In this morning's post, I talked about how businesses can target the social networks that will provide the greatest ROI, and outlined a gradual plan for adding profiles and activity. But even if you add social networks gradually, you're still going to end up with multiple networks and profiles to monitor and manage.

How do you do it?

Guest blogger Chris Burnett provides some telling statistics about the explosion of social media usage, and suggests that both personal and business users will soon have no choice but to use a social media management tool of one kind or another.

What do you think? Do you use HootSuite or SocialPoint.me?

MizWalidah's curator insight, May 2, 2013 4:02 AM

Lions, Tigers and Bears or my! There are too many social media sites, too many choices and too little time to simultaneously promote and make music. The Future of Music 2010 research surveyed a small legion of independent artists to better understand how they make money. One question they were asked is if money was not an issue what woudl you want ot do less of. One of the top 3 answers were social media. If theyhad a choice they wouldn't want to navigate the social pool and keep up with both the constant changes and the Jones.

 

This article speaks to this feeling of wanting to simplify the task of managing your social media presence. It suggests automation, which if you read my earlier post may not always be the best route. Sites liek Hootsuite are indeed helpful but in my opinion promote automation and the satifaction of feeling you are time managing your social media promotion. But the thing with social media sites is that they have different social environment. Why would someone follow you on Twitter i it is the same thing they get on facebook. Each social site needs to have its on identity and offer different things. That may sound like more work, but in the end may be less.

 

If you have to partition the culture of yoru band across sites thent eh less sites you have the better. In this case quality out ranks quantity. If you truly offer value on 1 or 2 social sites, with yoru website acting as homebase, than tyou will acquire and maintain the bulk of your fanbase. Remember people discover music  myriad of ways and these ways often cross referrence eachother. But the fans who actually come to the show, the active fans, they will know where to go becuase you will tell them at the show. You don't want to tell them a long list of sites that you are on, you want to say one, maybe two and ideally just give them your website and from there link to Facebook, Twitter etc.