RTM
Follow
Find
19 views | +0 today
RTM
Examples of real-time marketing successes, failures and lessons learned.
Your new post is loading...
Your new post is loading...
Rescooped by Jen Fuhrman-Kestler from Digital Innovation in Healthcare
Scoop.it!

Patients Want Digital from Pharma | PM360

Patients Want Digital from Pharma | PM360 | RTM | Scoop.it

New survey data released by Accenture found that more than 75% of consumers expect drug companies to provide additional services that complement their medical products.


Via Laurent FLOURET
more...
Laurent FLOURET's curator insight, July 2, 6:30 AM

At this stage, it is beyond the wake up call...

Bettina Gifford's curator insight, July 2, 6:55 PM
Are you meeting patient needs with digital support?
Rescooped by Jen Fuhrman-Kestler from Digital marketing pharma
Scoop.it!

Ground-breaking product launch proves value of digital - PMLiVE

Ground-breaking product launch proves value of digital - PMLiVE | RTM | Scoop.it

Abbott makes pharma’s first digital-only launch - PMLiVE (RT @PMLiVEcom: Ground-breaking product launch proves value of digital says @doctors_net_uk http://t.co/C832dsGaz6 #hcmktg #pharma)...


Via Olivier Delannoy
more...
No comment yet.
Scooped by Jen Fuhrman-Kestler
Scoop.it!

Tweeting in Real-Time: Six Steps to Marketing in the Moment

Tweeting in Real-Time: Six Steps to Marketing in the Moment | RTM | Scoop.it
The Shoutlet do-it-yourself SaaS solution gives brands & agencies the tools to publish, engage, & measure all of their social marketing in one platform.
more...
No comment yet.
Scooped by Jen Fuhrman-Kestler
Scoop.it!

Real-time marketing requires brands to get social, and fast - Brafton

Real-time marketing requires brands to get social, and fast - Brafton | RTM | Scoop.it
Brafton
Real-time marketing requires brands to get social, and fast
Brafton
Web marketing continues to pick up the pace, literally.
more...
No comment yet.
Scooped by Jen Fuhrman-Kestler
Scoop.it!

Losing Control: Marketers Look Beyond 'Brand Ego' In Realtime Era - The Holmes Report

Losing Control: Marketers Look Beyond 'Brand Ego' In Realtime Era - The Holmes Report | RTM | Scoop.it
The Holmes Report Losing Control: Marketers Look Beyond 'Brand Ego' In Realtime Era The Holmes Report For many marketers, these changes mean an overhaul of the traditional long-term, obsessively crafted campaign plan, instead calling for a more...
more...
No comment yet.
Scooped by Jen Fuhrman-Kestler
Scoop.it!

eMarketer Looks at Feel-Good Effects of Real-Time Marketing

eMarketer Looks at Feel-Good Effects of Real-Time Marketing | RTM | Scoop.it
eMarketer has a new report out on a topic near and dear to me, "Real-Time Marketing: Speeding Up the Creative Process" (read more about it in eMarketers' newsletter article on it). The chart below, via GolinHarris, shows this ...
more...
No comment yet.
Rescooped by Jen Fuhrman-Kestler from Entrepreneurship, Innovation
Scoop.it!

The Benefits of Embracing Real-Time Marketing on Social Channels and Beyond

The Benefits of Embracing Real-Time Marketing on Social Channels and Beyond | RTM | Scoop.it
Learn how being tuned in to real-time marketing opportunities can help you capitalize on trending topics your followers on social channels can relate to.

Via Marylene Delbourg-Delphis
more...
No comment yet.
Scooped by Jen Fuhrman-Kestler
Scoop.it!

Grumpy Cat and 'True Blood' Show Their Support for Marriage Equality | Creativity Pick of the Day - Advertising Age

Grumpy Cat and 'True Blood' Show Their Support for Marriage Equality | Creativity Pick of the Day - Advertising Age | RTM | Scoop.it
celebrities showed support when the human rights campaign lobbying group turned the internet red this week in support of marriage equality.
more...
No comment yet.
Rescooped by Jen Fuhrman-Kestler from Educational Data - Visualizations - Infographics
Scoop.it!

Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn – Social Media Stats 2014 [INFOGRAPHIC] - AllTwitter

Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn – Social Media Stats 2014 [INFOGRAPHIC] - AllTwitter | RTM | Scoop.it
Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn – Social Media Stats 2014 [INFOGRAPHIC]

Via Justin Menard
more...
ConfluenceSocialMarketing's curator insight, January 25, 10:34 AM

Great infographics on the various networks.

Ewa Sulima's curator insight, January 28, 5:34 AM

Brief and clear! Worth taking a glance!

Siri Anderson's curator insight, February 1, 9:14 AM

What if these were stats instead about "number of children immunized," "mentoring hours," "released prisoners education opportunities." sigh

Scooped by Jen Fuhrman-Kestler
Scoop.it!

SHIFT Launches Media Analyzer, A Real-Time Analytics Tool For Social ... - PR Web (press release)

SHIFT Launches Media Analyzer, A Real-Time Analytics Tool For Social ... - PR Web (press release) | RTM | Scoop.it
SHIFT Launches Media Analyzer, A Real-Time Analytics Tool For Social ...
more...
No comment yet.
Scooped by Jen Fuhrman-Kestler
Scoop.it!

The 5 Essential Rules of Real-Time Marketing - Adrants

The 5 Essential Rules of Real-Time Marketing - Adrants | RTM | Scoop.it
The 5 Essential Rules of Real-Time Marketing
Adrants
The onslaught of real-time social data means that, as marketers, we now live in a world of "presentism" where everything is real-time, always-on, pervasive, and constant.
more...
No comment yet.
Scooped by Jen Fuhrman-Kestler
Scoop.it!

LG's Marketing Campaign for G2 Backfires - Wall Street Journal (blog)

LG's Marketing Campaign for G2 Backfires - Wall Street Journal (blog) | RTM | Scoop.it
LG's Marketing Campaign for G2 Backfires
Wall Street Journal (blog)
Mr.
more...
No comment yet.
Rescooped by Jen Fuhrman-Kestler from Content Creation, Curation, Management
Scoop.it!

Logic+Emotion: Every Brand Will Need A Content Strategy

Logic+Emotion: Every Brand Will Need A Content Strategy | RTM | Scoop.it
Somewhere in the debate to define what was hot or not as a worthy "real-time marketing" example during the Oscars, we lost sight of the bigger picture. We're not really talking about the benefits of marketing in a timely fashion...

Via zendreamer, massimo facchinetti
more...
No comment yet.
Scooped by Jen Fuhrman-Kestler
Scoop.it!

Real Time Marketing in The Real World. Or WhyYour Brand ...

Real Time Marketing in The Real World. Or WhyYour Brand ... | RTM | Scoop.it
Just because this is the right operational approach for owned media doesn't necessarily mean it's a good idea for brands to attempt to do it in-house.
more...
No comment yet.
Rescooped by Jen Fuhrman-Kestler from I can explain it to you, but I can't understand it for you.
Scoop.it!

How To Win With Real-Time Marketing

How To Win With Real-Time Marketing | RTM | Scoop.it

As content marketing evolves, so do online audiences. With social media becoming an integral part of everything from education to entertainment, brands are learning that they can and should reach out to their audiences anytime, anywhere.


Via Riaz Khan
more...
No comment yet.