RTB - Programmatic Buying
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RTB - Programmatic Buying
Minor daily news on a major mid-term trend - How Programmatic Buying impacts Media Buying
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Programmatic Ad-Buying Is Now Available for Social Influencers

Programmatic Ad-Buying Is Now Available for Social Influencers | RTB - Programmatic Buying | Scoop.it
The trends, they are a-changin'. No longer will advertisers, brands or social influencers have to struggle for the greater good of sponsored content.
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Programmatic display ad prices tipped to surge 20% by 2018

Programmatic display ad prices tipped to surge 20% by 2018 | RTB - Programmatic Buying | Scoop.it
The cost of display advertising inventory bought using programmatic buying technologies will rise sharply by as much as 20% across North America by 2018 due to publishers taking advantage of improved yield optimization technologies, according to a study.
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Programmatic Ad Buying on the Rise in France

Two-thirds of ad buyers use programmatic trading
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Mobile Fueling Higher-than-Expected Growth of Programmatic Ads

By next year, 75% of all programmatic display ads will be mobile
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Dentsu Aegis CEO Jerry Buhlmann: “Eventually, Everything Will Become Programmatic” | AdExchanger

Dentsu Aegis CEO Jerry Buhlmann: “Eventually, Everything Will Become Programmatic” | AdExchanger | RTB - Programmatic Buying | Scoop.it
When Dentsu Aegis Network bought programmatic shop Accordant Media on Thursday, it was the Japanese holding company’s second major tech acquisition in less than a month, following the majority stake Dentsu took in CRM agency Merkle. “Programmatic is the way of working in the future and we’ll continue to invest in people who have the... Continue reading »
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Regaining Value In Programmatic w/ Header Bidding Tech: The TimeInc Example

Time Inc. Partners With Index Exchange On Header Bidding Wrapper -

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Can Spotify Make Programmatic Audio Mainstream?

Can Spotify Make Programmatic Audio Mainstream? | RTB - Programmatic Buying | Scoop.it
When Spotify partnered with AppNexus, The Trade Desk and Rubicon Project to execute private marketplace (PMP) deals on mobile audio inventory last week, it became the first digital audio company to open its audio inventory to programmatic exchanges. To recap: Rubicon Project will be Spotify’s SSP partner, The Trade Desk its DSP partner and AppNexus... Continue reading »
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Programmatic video rising rapidly, but cross-screen strategy is a must

Programmatic video rising rapidly, but cross-screen strategy is a must | RTB - Programmatic Buying | Scoop.it
Google subsidiary DoubleClick has produced a state of play report, aiming to look at the use and adoption of programmatic video around the world.
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Mobile programmatic is now an established digital channel: Stats

Mobile programmatic is now an established digital channel: Stats | RTB - Programmatic Buying | Scoop.it
As Econsultancy founder Ashley Friedlein observed in a post about digital marketing trends for 2016, "mobile is eating the world."
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AOL partners up with Rogers to bring programmatic TV to Canada

AOL partners up with Rogers to bring programmatic TV to Canada | RTB - Programmatic Buying | Scoop.it
AOL is venturing north to expand its footprint, partnering with Rogers Media to launch a programmatic TV marketplace in Canada
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Outsourced or in-house? Advertisers shift their thinking about in-house programmatic

Outsourced or in-house? Advertisers shift their thinking about in-house programmatic | RTB - Programmatic Buying | Scoop.it
Outsourced or in-house? The debate about how brands should best manage their programmatic advertising remains one of the hottes
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Latest Programmatic spend updates show boost in Mobile - eMarketer

Mobile is driving programmatic growth
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NBCU Offers ‘Programmatic’ (Linear) TV Ads...With Important Caveats

NBCU Offers ‘Programmatic’ (Linear) TV Ads...With Important Caveats | RTB - Programmatic Buying | Scoop.it
Advertisers will be able to buy TV ads on NBCUniversal’s networks this fall using technology and data-driven targeting tactics more common to Web advertising.
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TRENDS: The global outlook for programmatic advertising in 5 charts

TRENDS: The global outlook for programmatic advertising in 5 charts | RTB - Programmatic Buying | Scoop.it
Reports from multiple research firms indicate that 2017 will be a big year for programmatic.
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Broadcasters begin to embrace programmatic ad buying - Digiday

Agencies and clients are urging TV media companies to make more inventory available programmatically.
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Programmatic VR? That’s Where OmniVirt Is Looking To Play

Programmatic VR? That’s Where OmniVirt Is Looking To Play | RTB - Programmatic Buying | Scoop.it
Virtual reality may have a way to go before it hits mass scale, but it’s just had a big week. Last Tuesday, Google unveiled Daydream View, its lightweight, low-cost answer to Oculus Rift, and announced its Daydream View-compatible Pixel smartphone. And on Thursday, Facebook followed with its own series of announcements at the Oculus Connect... Continue reading »
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Posterscope Drives Programmatic Out Of Home Innovation

Posterscope Drives Programmatic Out Of Home Innovation | RTB - Programmatic Buying | Scoop.it
In a global first, Posterscope together with Dentsu Aegis sister agencies Dentsu Mitchell and Amnet has launched a new campaign for iconic Australian FMCG brand, Patties Foods, using Digital Out of Home (DOOH) programmatic technology available through Val Morgan Outdoor’s (VMO) Shop network – a path to purchase digital outdoor network within retail environments.
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Is Programmatic TV reaching an availability "plateau" already ?

Premium Programmatic? Don't Hold Your Breath - 08/26/2016
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TRENDS: Programmatic's Dead, All Hail Advertising Automation

"The Lexicon shifts because the approach is becoming more holistic"
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Programmatic Buying Surge Blamed For Drop In UK Ad Viewability

Programmatic Buying Surge Blamed For Drop In UK Ad Viewability | RTB - Programmatic Buying | Scoop.it
Viewability rates in the U.K continue to slip, seeing worst drop in 18 months.
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Programmatic TV Ad Spending to More Than Double This Year - eMarketer

By 2018, programmatic will account for 6% of TV ad spending
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Programmatic TV 101: The multi-billion-dollar ad tech that’s transforming television

Programmatic TV 101: The multi-billion-dollar ad tech that’s transforming television | RTB - Programmatic Buying | Scoop.it
In the very near future, we will no longer even think of there being a difference between television and digital video.
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Programmatic Radio : Jelli Launches SpotPlan DSP For Advertisers, Adds Agency Partners 

Jelli Launches SpotPlan For Advertisers, Adds Agency Partners As Programmatic Radio Poised To Grow - 04/08/2016
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Addressable Programmatic TV: Inventory Is Minimal, but Ad Opportunity Is Massive - eMarketer

With more than 20 years in the industry at companies such as Yahoo, ValueClick and Wal-Mart, Pete LaFond brings a strong, unique background to programmatic advertising and audience targeting platform TruSignal. LaFond spoke with eMarketer about progr
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