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Microsoft Doubles RTB Inventory With New Email Placements

Microsoft Doubles RTB Inventory With New Email Placements | RTB | Scoop.it
After years of handling programmatic with a light touch, Microsoft is making up for lost time.

Via Thomas Faltin
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Le RTB vu par ses acteurs : quels travers, quelles stratégies, quels bénéfices ?-%post_id%

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Infographie : l'évolution des formats RTB en France

Infographie : l'évolution des formats RTB en France | RTB | Scoop.it
De 2011 à aujourd'hui, Netbooster propose de revivre la petite histoire des formats RTB en France.
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