NewsGator began by calling itself “The RSS Company.” It was founded by Greg Reinacker, who’d written anOutlook plugin that was an RSS reader called NewsGator. (NEWS aggreGATOR, right?)

The company got funding, and it then created a browser-based RSS reader and a syncing system. It acquiredFeedDemon in early 2005, which gave it two Windows readers and a browser-based reader. The one obvious hole in the line-up — remember that this was before mobile was huge — was a Mac reader. In late 2005 it acquired NetNewsWire and hired me [...]