Carrefour, Nestlé Waters, Coca-Cola, Procter & Gamble (P&G) and CHEP are collaborating in Italy to share transportation across the supply chain. The Collaborative Transportation program maximises productivity and produces cost savings both for CHEP and its customers. The program is also reducing carbon emissions as a result of a reduced number of trips.
Savvy were asked to work with Unilever in 2010 to develop a sustainability programme which encouraged shoppers to live a more sustainable lifestyle. Using a previous Auchan campaign as the test bed to kick start the global roll in Tesco stores in the UK. The campaign was to be run in partnership with Tesco's climate change strategy. This programme would then be rolled out to become a global sustainability programme in conjunction with key retailer partners. Savvy developed a 360° campaign to encourage shoppers to make small sustainable changes in their home to reduce their carbon footprint. Prices deals and green Clubcard points were then used as incentives to purchase sustainable products. The result being a tailored campaign for Tesco that reached 97,000 shoppers, encouraging them to change their behaviour through education and exceptional in-store execution. All stores with Tomra recycling had a significant increase of aluminium as a result to the activity. Phase 2 is now in development with roll out in India, China and Turkey. It was so successful that it has since been presented internally and the blueprint has been used internationally.
Jessica Fv's insight:
Tesco & Unilever éduquent les consos à vivre plus RSE
La tension liée aux négociations commerciales dans un contexte économique très tendu ne doit pas nuire au développement de pratiques collaboratives entre industriels et distributeurs, comme l'expliquent les coprésidents de l'organisme paritaire ECR...
Danone Eaux France, Carrefour et ID Logistics ont créé le premier ''entrepôt mutualisé de consolidation aval', basé dans les Bouches-du-Rhône et approvisionné par fer. Si les résultats sont bons, ce projet pilote pourrait être dupliqué.
Wouter Clermonts - Business Development Manager at CAROZ Walther Ploos van Amstel – Associate Professor VU University Amsterdam and TNO Mobility Truck turn times in FMCG supply chain are unreliable. The Dutch ‘Speed Docking’ project in gave clear evidence to this. The result is too many trucks and drivers.
La « green supply chain » se révèle un catalyseur des projets de mutualisation et de consolidation des flux entre enseignes et industriels, révèle le baromètre 2012 du Club Déméter environnement et logistique et de CPV Associés.
Jessica Fv's insight:
Green Supply Chain
71% des acteurs indiquent que penser DD, c’est forcément redéfinir ses schémas logistiques
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