"Magento offers a rather unique combination of a broad set for out-of-box ecommerce features and an intuitive user interface...feature set covers product and catalog management, order management, marketing and promotions, customer self-service, user management as well as customer support functions...also provide the backend admin interface with the toolset to allow you to manage your ecommerce operations effectively. Magento offers an easy wizard like step by step installation process. Out of box, it uses its native authentication and authorization system. It allows you to register customer for your storefront as well as user for Magneto’s administration interface.
Magento is well suited for direct to customer storefronts that offer a limited number of products to its customer like Boutique storefronts, Single or Multi-Brand storefronts, Manufacturers and the like."
Via Ashok Ramachandran