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The $7 Cup of Starbucks: A Logical Extension of the Coffee Chain’s Long-Term Strategy | TIME.com

The $7 Cup of Starbucks: A Logical Extension of the Coffee Chain’s Long-Term Strategy | TIME.com | Rosemary_Button  PR | Scoop.it
This week Starbucks began selling a cup of coffee for $7. This may seem ridiculous, but it’s the logical next step of the chain’s long-term marketing strategy.
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4 trends affecting PR departments | Articles | Media Relations

4 trends affecting PR departments | Articles | Media Relations | Rosemary_Button  PR | Scoop.it
The shift in media and marketing continues, as social media continues to reshape the landscape for people in the industry.
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Oprah Winfrey Seeks a Younger Audience to Bolster a Flagging Empire

Oprah Winfrey Seeks a Younger Audience to Bolster a Flagging Empire | Rosemary_Button  PR | Scoop.it
Trying to bolster her media empire, Oprah Winfrey has been seeking to attract younger audiences to her magazine, which has experienced a decline in advertising revenue since her talk show ended.
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Secret document details new Canadian foreign policy - Politics - CBC News

Secret document details new Canadian foreign policy - Politics - CBC News | Rosemary_Button  PR | Scoop.it
A confidential government document obtained by CBC News warns the Harper government has been slow to open new markets in Asia and calls for deeper ties to emerging markets even where political interests or values may not align.
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Sexy, Awkward Tales From the Victoria’s Secret Fashion Show Circus

Sexy, Awkward Tales From the Victoria’s Secret Fashion Show Circus | Rosemary_Button  PR | Scoop.it
The strangest ladies' restroom on the planet at the sexiest fashion show on earth.
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Outrage Over Pizza Hut 'Sausage Or Pepperoni' Illustrates Why PR Is Losing Battle - Forbes

Outrage Over Pizza Hut 'Sausage Or Pepperoni' Illustrates Why PR Is Losing Battle - Forbes | Rosemary_Button  PR | Scoop.it
Whether you work in brand marketing or corporate communications for a consumer brand, not-for-profit, b2b company, or at an advertising, public relations, branding or social media agency – there is one constant about the space: creativity.

Via Sara Duane
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HIV-positive African women seek justice over sterilization | The Current with Anna Maria Tremonti | CBC Radio

HIV-positive African women seek justice over sterilization | The Current with Anna Maria Tremonti | CBC Radio | Rosemary_Button  PR | Scoop.it

 

A number of women in at least 5 African countries are reporting that when they have arrived at hospitals to give birth, they have been sterilized against their will, intimidated into signing consent forms they don't fully comprehend while in the...

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47 (More) Brilliant Advertisements [High Quality Photos]

47 (More) Brilliant Advertisements [High Quality Photos] | Rosemary_Button  PR | Scoop.it
Last week we gave you 35 Brilliant Advertisements and the story blew up on the web. Hundreds of Repins on Pinterest, 78K shares on StumbleUpon, great action on Facebook & Twitter.
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30 Very Clever Outdoor Advertisements | Top Design Magazine - Web Design and Digital Content

30 Very Clever Outdoor Advertisements | Top Design Magazine - Web Design and Digital Content | Rosemary_Button  PR | Scoop.it

Outdoor advertising that will make you smile on a monday morning!

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The Lash Stand

The Lash Stand | Rosemary_Button  PR | Scoop.it
Will new attitudes and regulatory oversight hit delete on some photo retouching in print ads?

Via Sara Duane
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Why Small Agencies Crush Big Agencies | Small Agency Diary - Advertising Age

Why Small Agencies Crush Big Agencies | Small Agency Diary - Advertising Age | Rosemary_Button  PR | Scoop.it
large agencies will produce a safe solution, regardless of a brand's needs, whereas small shops know they must create breakthrough results to simply survive.
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Clothes and Other Storm Aid, From Rikers Jail

Clothes and Other Storm Aid, From Rikers Jail | Rosemary_Button  PR | Scoop.it
Rikers Island has donated gasoline, food and clothing, while inmates have contributed labor, doing laundry for displaced New Yorkers in shelters.
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Vote: Who will win the 100th Grey Cup?

Vote: Who will win the 100th Grey Cup? | Rosemary_Button  PR | Scoop.it
The Calgary Stampeders and Toronto Argonauts will get their shot at glory, but we want you to tell us now — who will hoist the Grey Cup on Sunday?
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Ground work started for new Elliot Lake Mall

Ground work started for new Elliot Lake Mall | Rosemary_Button  PR | Scoop.it
Heavy equipment has rolled into Elliot Lake to clear the land for a new mall. We spoke with William Elliot, the General Manager for the Elliot Lake and North Shore Corporation for Business Development about the progress being made.

 

Finally!

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Ontario premier’s office was set to back decision to quit Elliot Lake rescue - Toronto - CBC News

Ontario premier’s office was set to back decision to quit Elliot Lake rescue - Toronto - CBC News | Rosemary_Button  PR | Scoop.it
Ontario Premier Dalton McGuinty was set to endorse the decision by emergency officials to give up the rescue operation at the collapsed mall in Elliot Lake until his office had a change of heart after a swell of public outrage, documents obtained...
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Canada 'at risk' from Chinese firm, U.S. warns - Politics - CBC News

Canada 'at risk' from Chinese firm, U.S. warns - Politics - CBC News | Rosemary_Button  PR | Scoop.it

Interesting to see the relationship...

 

The head of the powerful U.S. Intelligence Committee is urging Canadian companies not to do business with the Chinese telecommunications giant Huawei as a matter of national security.

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Blue Jays to address Escobar's anti-gay slur

Blue Jays to address Escobar's anti-gay slur | Rosemary_Button  PR | Scoop.it
The Toronto Blue Jays say they're looking into reports that shortstop Yunel Escobar played Saturday's game against Boston with a homophobic slur written in Spanish under his eyes.

 

Going to be interesting to see how the Blue Jays PR team spins  this...

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30 Creative Advertisements That Will Make You Buy Their Products | Top Design Magazine - Web Design and Digital Content

30 Creative Advertisements That Will Make You Buy Their Products | Top Design Magazine - Web Design and Digital Content | Rosemary_Button  PR | Scoop.it

This is a great little article that shows a little creativity with communication makes all the difference! 

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