Le jeu social, un canal de communication d'avenir? 350 millions de personnes ont déjà joué sur Facebook dans le monde. Analyse de ce média émergent, qui promet d'être dès demain le nouveau champ de bataille des annonceurs.
A criterion for successful businesses is getting and keeping the attention of customers and employees. Unfortunately, in a world of extreme multi-taskers and shrinking attention spans, capturing attention is becoming increasingly difficult.
Gamification Market to be Worth $5.5 Billion by 2018 Technorati Gamification is certainly one of the buzzwords of 2013 so far. A new report has attempted to predict the size of the gamification market in the future.
King.com's Candy Crush Saga outpaced all other mobile games in Apple's App Store during May 2013, generating more downloads and revenues than any other title, according to mobile analytics firm App Annie's latest Index for Games.
Schools are popping up across the country where game-like learning gets incorporated into everything from the curriculum and pedagogy to the entire school environment. Kids learn through “quests,” instead of worksheets.
Les possesseurs d'un smartphone Android qui aiment se donner des sueurs froides peuvent se jeter sur Send Me To Heaven, un jeu à l'interactivité aussi périlleuse qu'originale, disponible sur Google Play.
Learn everything you never knew about gamification, and how it fits into an inbound marketing strategy.
If that's your reaction to the word "gamification," you're in the right place.
You might have heard the word thrown around a bit over the last several months, but never really dug into what it is and what it means for your marketing. That's where I think most of us stand ... gamification is just one more thing to learn about, and maybe one day when we have the time (or the tide of marketing forces us to), we'll figure it out.
Well luckily, there's been some pioneering brands out there experimenting with gamification, and lots of research coming out of it that shows whether it's worth all of the hulabaloo. We're going to dive into it all right now in this blog post, and figure out just what this gamification thing is, whether it's useful, and how we can all use it in our marketing. Ready? Let's do this.
In-store mode on Walmart's mobile app Pointing to how retailers are struggling with integrating mediums such as mobile into the store experience, only one in 10 currently offer in-store features in their mobile applications, according to a new...
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