Roofsight
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Roofsight
Roofsight est une agence de conseil digital, de design et de développement numérique, spécialisée dans la gamification
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Instagram : Heineken crée une véritable chasse au trésor pour l'US Open

Instagram : Heineken crée une véritable chasse au trésor pour l'US Open | Roofsight | Scoop.it
Une opération marketing intelligente !
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Les marques s'emparent du social gaming - Les fondamentaux du marketing

Les marques s'emparent du social gaming - Les fondamentaux du marketing | Roofsight | Scoop.it
Le jeu social, un canal de communication d'avenir? 350 millions de personnes ont déjà joué sur Facebook dans le monde. Analyse de ce média émergent, qui promet d'être dès demain le nouveau champ de bataille des annonceurs.
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Gamification: How Brands Are Using Game Mechanics to Drive Loyalty

Gamification: How Brands Are Using Game Mechanics to Drive Loyalty | Roofsight | Scoop.it
A criterion for successful businesses is getting and keeping the attention of customers and employees. Unfortunately, in a world of extreme multi-taskers and shrinking attention spans, capturing attention is becoming increasingly difficult.
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Advergaming et Smartphones un Mariage Prometteur !

Advergaming et Smartphones un Mariage Prometteur ! | Roofsight | Scoop.it

L'advergaming s'emparent des Smartphones!


Via Madeline Percher
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Le street marketing participatif : Les chasses aux trésors

Le street marketing participatif : Les chasses aux trésors | Roofsight | Scoop.it
Aujourd’hui, pour la rétrospective de 2011, j’ai le plaisir d’accueillir Pub en stock que vous pouvez suivre sur Facebook et depuis quelques temps sur un wordpress.
Tout est dans le titre ! Pub en...
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Le futur du jeu vidéo sur smartphone passe par la ville | Slate

Le futur du jeu vidéo sur smartphone passe par la ville | Slate | Roofsight | Scoop.it
«Ouch, CamilleW a sauté sur une mine posée par FabienJ.» C’est la guerre entre les différents quartiers de Paris.
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“Mobile to store” : quelle valeur ajoutée pour les commerçants ?

“Mobile to store” : quelle valeur ajoutée pour les commerçants ? | Roofsight | Scoop.it
Quelles stratégies permettent-elles vraiment d’amener l’internaute mobile en magasin ? Quels outils marketing les annonceurs ont-ils à leur disposition ?
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Villes jouables, à la croisée du monde de demain [6/6] | Gaîté Live

Villes jouables, à la croisée du monde de demain [6/6] | Gaîté Live | Roofsight | Scoop.it
Dernière chronique de cette série : l’heure est aux bilans.
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Gamification Market to be Worth $5.5 Billion by 2018 - Technorati

Gamification Market to be Worth $5.5 Billion by 2018 - Technorati | Roofsight | Scoop.it
Gamification Market to be Worth $5.5 Billion by 2018
Technorati
Gamification is certainly one of the buzzwords of 2013 so far. A new report has attempted to predict the size of the gamification market in the future.

Via Abu Yousuf
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'Candy Crush Saga' dominates iOS game revenues, downloads

'Candy Crush Saga' dominates iOS game revenues, downloads | Roofsight | Scoop.it

King.com's Candy Crush Saga outpaced all other mobile games in Apple's App Store during May 2013, generating more downloads and revenues than any other title, according to mobile analytics firm App Annie's latest Index for Games.


Via François-Xavier Schaeffer
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François-Xavier Schaeffer's curator insight, June 27, 2013 12:46 PM

Are you buying some too? I do...

François-Xavier Schaeffer's comment, June 28, 2013 3:12 PM
Do not resist anymore Jessica it's a must play!
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Les chasses au trésor 2.0, nouvelle forme de street marketing | La Netscouade

Les chasses au trésor 2.0, nouvelle forme de street marketing | La Netscouade | Roofsight | Scoop.it
La chasse au trésor numérique connaît un succès grandissant.

Via Sandra Robert
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Guest Post: Resurrecting Location-Based Games

Guest Post: Resurrecting Location-Based Games | Roofsight | Scoop.it
Today's guest post comes to us from David Bisceglia, Founder and CEO of  The Tap Lab, a mobile game studio focusing on location-based titles.
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Gamification meets Big Data

For the Data Science Day in Berlin 2012 I talked about how Gamification need Big Data needs Gamification. Most of the content can be find in this video: http://

Via Pekka Puhakka
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The Secret Heritage of Game Based Learning

The Secret Heritage of Game Based Learning | Roofsight | Scoop.it
Schools are popping up across the country where game-like learning gets incorporated into everything from the curriculum and pedagogy to the entire school environment. Kids learn through “quests,” instead of worksheets.

Via Ana Cristina Pratas, MrsM
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What can gamification do for a small business? - TechRadar UK

What can gamification do for a small business? - TechRadar UK | Roofsight | Scoop.it
What can gamification do for a small business?
TechRadar UK
Gamification - where game mechanics is used to engage employees - can have a direct and substantial impact on a company's revenues.

Via Pekka Puhakka
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Send Me To Heaven : un jeu dangereux pour votre smartphone disponible sur Google Play

Send Me To Heaven : un jeu dangereux pour votre smartphone disponible sur Google Play | Roofsight | Scoop.it
Les possesseurs d'un smartphone Android qui aiment se donner des sueurs froides peuvent se jeter sur Send Me To Heaven, un jeu à l'interactivité aussi périlleuse qu'originale, disponible sur Google Play.
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Thomas Myr's comment, August 7, 2013 12:21 AM
Nothing in the world is more dangerous than sincere ignorance and conscientious stupidity. Martin Luther King Jr. looks like a funny app
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How Real Businesses Are Using Gamification to Spice Up Their Marketing

How Real Businesses Are Using Gamification to Spice Up Their Marketing | Roofsight | Scoop.it
Learn everything you never knew about gamification, and how it fits into an inbound marketing strategy.

 

Gamifi-wha?

 

If that's your reaction to the word "gamification," you're in the right place.

 

You might have heard the word thrown around a bit over the last several months, but never really dug into what it is and what it means for your marketing. That's where I think most of us stand ... gamification is just one more thing to learn about, and maybe one day when we have the time (or the tide of marketing forces us to), we'll figure it out.

 

Well luckily, there's been some pioneering brands out there experimenting with gamification, and lots of research coming out of it that shows whether it's worth all of the hulabaloo. We're going to dive into it all right now in this blog post, and figure out just what this gamification thing is, whether it's useful, and how we can all use it in our marketing. Ready? Let's do this.

 

Continue Reading ... 

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Winning at Their Own Game: The Business Benefits of Gamification - OnlineBusinessDegree.org

Winning at Their Own Game: The Business Benefits of Gamification - OnlineBusinessDegree.org | Roofsight | Scoop.it
Fun and games go hand-in-hand, and businesses have started to harness the power of that winning combo for their own benefit. This clever pairing is officia

Via marketingIO
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marketingIO's curator insight, June 12, 2013 6:35 AM
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TechnologyAdvice's curator insight, June 12, 2013 3:59 PM

Gotta Love Case Studies.

Claudia McFarlane's curator insight, July 25, 2013 6:19 AM

Infographic

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One in 10 retailers use in-store features in their mobile apps: report

One in 10 retailers use in-store features in their mobile apps: report | Roofsight | Scoop.it
In-store mode on Walmart's mobile app Pointing to how retailers are struggling with integrating mediums such as mobile into the store experience, only one in 10 currently offer in-store features in their mobile applications, according to a new...

Via Conrad Murray
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La ville devient un jeu (vidéo)

La ville devient un jeu (vidéo) | Roofsight | Scoop.it
Avec Ingress, qui s'appuie sur les principes du jeu de rôle et de la géolocalisation, Google invente un moyen ludique de récupérer des données précieuses.
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Comment intégrer la Gamification dans son ADN de Marque ? | L'Atelier Du Numerique

Comment intégrer la Gamification dans son ADN de Marque ? | L'Atelier Du Numerique | Roofsight | Scoop.it
« Chaque homme cache en lui un enfant qui veut jouer». Cette citation de Nietzsche en dit long sur la relation que nous entretenons avec le jeu.
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The Color Of Startups: Infographics For Startups from Pinterest

The Color Of Startups: Infographics For Startups from Pinterest | Roofsight | Scoop.it
Trendsonline is using Pinterest, an online pinboard to collect and share what inspires you.

Via Martin (Marty) Smith
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Nils Vesk's comment, June 28, 2013 3:19 AM
A diagram for a successful journey.
MARIE-ODILE COUDERT ANTONELLI's curator insight, June 29, 2013 6:41 AM

The start up marathon

Constance Jones Collier's curator insight, July 1, 2013 8:13 PM

Powerful Impact!

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Gamification. Advergaming. Transmedia. The GAMESbrief guide to marketing and games.

Gamification. Advergaming. Transmedia. The GAMESbrief guide to marketing and games. | Roofsight | Scoop.it

If you use the terms gamifying, advergaming, transmedia, in-game advertising and game-making interchangeably, STOP!


Via The Digital Rocking Chair
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Faguo lance une opéation de street marketing melant chasse aux trésors et QR codes

Faguo lance une opéation de street marketing melant chasse aux trésors et QR codes | Roofsight | Scoop.it
La petite entreprise Faguo invite ses fans, le 31 mars, à rechercher cent QR codes cachés dans les IIe et IIIe arrondissements de Paris. À la clé : de nombreux cadeaux.

 

C'est la version 3.0 de la chasse au trésor!


Via C-Marketing
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Le futur du jeu vidéo sur smartphone passe par la ville | Slate

Le futur du jeu vidéo sur smartphone passe par la ville | Slate | Roofsight | Scoop.it
Avec l'avènement des smartphones, des forfaits data illimités et de la géolocalisation, une nouvelle ère de possibilités s’ouvre au jeu vidéo: le «urban gaming».

Via Pixcook
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