Rolex Watches
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Rolex named top UK consumer superbrand | watchpro.com

Rolex named top UK consumer superbrand | watchpro.com | Rolex Watches | Scoop.it
Watch brand beats Apple, Coca-Cola and Google to number one spot.
Daniel Kadori's insight:

Despite all the talk about how the i-watch will change consumer lives, it looks as if Apple still has to play second fiddle to super-brand Rolex. As one of those "business professionals" involved in the sales of Rolexes (although on the other side of the pond), I have to agree the marketers and consumers got it right. I wonder how this UK list compares to top consumer brands for Americans. Does anyone out there have any insight?   

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Using The 'Rolex Submariner Test' When Buying Watches Around $10000 - Forbes

Using The 'Rolex Submariner Test' When Buying Watches Around $10000 - Forbes | Rolex Watches | Scoop.it
Forbes Using The 'Rolex Submariner Test' When Buying Watches Around $10000 Forbes The concept being that not all watches priced in the same class deliver “as much watch.” My suggestion is that consumers both educated and novice use what I call the...
Daniel Kadori's insight:

Value is an elusive concept that combines price, quality, art and emotion. 

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Rudells opens Wolverhampton Rolex shop in shop | watchpro.com

Rudells opens Wolverhampton Rolex shop in shop | watchpro.com | Rolex Watches | Scoop.it
Branded corner sits alongside Patek Philippe, Cartier and Jaeger.
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