Role of Social Media in Consumer Engagement
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Role of Social Media in Consumer Engagement
The importance of social media playing a role in the engagement of consumers.
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Five Complainer-Customer Personas and the Role of Social Media [Plus an Infographic]

Five Complainer-Customer Personas and the Role of Social Media [Plus an Infographic] | Role of Social Media in Consumer Engagement | Scoop.it
Customer Behavior - Consumers are using social media to interact with brands, but most customer complaints and comments there remain unanswered. Big mistake! You must deal with these five types of complainers on ...
Amy Revell's insight:

This highlights the importance of social media in aiding the engagement of consumers with a brand or company.  It says for every complaint there are 25 that remain unregistered, this shows that social media has a big role to play as it can empower those 25 consumers that wouldn't usually follow through with complaints to do something about their dissatisfaction.  Social media makes it easier and more accessible to communicate directly to companies/brands and for them to resolve the problem; This creates a happier consumer and helps the company to keep loyal customers.

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Angela Chuang's comment, March 21, 2013 6:48 AM
Social media is like customers voice and experiences.This is very good article that illustrate different customers will applicable different solutions through social. Also to suggest companies a well marketing communication such as empathy coordination and direct response will influence customer engagement.
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Tracking mobile offers from eyeball to purchase - Mobile Marketer - Columns

Tracking mobile offers from eyeball to purchase - Mobile Marketer - Columns | Role of Social Media in Consumer Engagement | Scoop.it
By Greg McAllisterA new report from research firm IDC predicts that 86 percent of shoppers will access a retailer's site on their mobile device while shopping in a retail store.
Amy Revell's insight:
Consumer engagement has made huge growth and change with the help of social media; especially in the last few years. Social media is a highly valued tool of consumer engagement and the predictions discussed are reasonable and should ring true in the coming years. By having information like this companies will have the go ahead to immerse themselves completely in the social media aspect of marketing and ultimately keep up with the technological trends of society.
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Angela Chuang's comment, March 21, 2013 9:27 AM
In my opinion this is good communicate strategic. This article has pointed out the target audience segment will be affected by location and sales. They exploit free sample to test customer reflection and buying behavior. Through the data to determinate the prospects of publicity and advertising space. As well as trying to create long term stakeholders relationship and get customer engage.
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Social Media Does Matter in Marketing, Coca-Cola Says | CMO Strategy - Advertising Age

Social Media Does Matter in Marketing, Coca-Cola Says | CMO Strategy - Advertising Age | Role of Social Media in Consumer Engagement | Scoop.it
coca-cola marketing exec wendy clark is defending social media in marketing following a company study suggesting "buzz" was hard to cash.
Amy Revell's insight:

Do not agree that social media "may not be pulling it's weight in business results." Consumer engagement is key and social media is a huge part of that; the Coca-Cola company used 60 different platforms for an advertising campaign, surely that is the way to "reach and engage" the maximum amount of potential consumers.  The way customers could create their own beats as part of the London Olympic games is a great example of interactive media marketing and says a lot about the use of social media today.  

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Joshua Iles 's comment, March 21, 2013 8:55 PM
Social media is a strong marketing channel. There is an continual growth of brands utilizing social media platforms in order to create relationships between themselves and their consumers. An influx of sale increments I believe is inevitable and will take time to develop. Using social media allows businesses to portray their brand in a way the consumer can have a say in how they want the brand to perform, ultimately to benefit themselves and therefore, benefiting brand equity.