ROI of Social Media Marketing
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ROI of Social Media Marketing
How Social Media Marketing is driving revenue to local business.
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Google My Business - A Brand, A Portal, A Platform

Google My Business - A Brand, A Portal, A Platform | ROI of Social Media Marketing | Scoop.it
Today, Google is rolling out Google My Business - a significant small business upgrade to Google Places and Plus. After multiple years of struggle in upgrading

Via Peg Corwin
ConfluenceSocialMarketing's insight:

Like the new navigation.

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Peg Corwin's curator insight, June 15, 2014 10:13 AM

About changes in the Google local and Google places interface.

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Tweet from @Hanneke215

Tweet from @Hanneke215 | ROI of Social Media Marketing | Scoop.it
RT @Hanneke215: [Infographic] Small businesses find ROI in social media
#socialmedia #marketing #ROI http://t.co/q7B95qlA7R
ConfluenceSocialMarketing's insight:

Infographic of Small Business ROI through Social Media Marketing. 

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What’s the ROI of Social Media? - Business 2 Community

What’s the ROI of Social Media? - Business 2 Community | ROI of Social Media Marketing | Scoop.it
RT @ubercool: Superb insights don't you think? What’s the ROI of Social Media? - http://t.co/Roq0ylS3Ep
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10 Ways Real Brands Spiced Up Their LinkedIn Banner Images [SlideShare]

10 Ways Real Brands Spiced Up Their LinkedIn Banner Images [SlideShare] | ROI of Social Media Marketing | Scoop.it
Want your LinkedIn Company Page to stand out from the crowd? Check out these ideas for creating a better banner image.

Via Peg Corwin
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Peg Corwin's curator insight, February 23, 2014 6:40 PM

Good discussion of how to improve Linkedin company banners. See an example of the banner, above.  Also check the embedded Slideshare with more examples.


If you like this scoop, would you consider a thumbs up or share?




Socially Good 's curator insight, March 5, 2014 4:26 PM

You *ARE* using a LinkedIn banner image, right??? Wait, you haven't even bothered to put anything up, let alone something 'spicy??

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The ROI of Paid Social Media Ads

The ROI of Paid Social Media Ads | ROI of Social Media Marketing | Scoop.it
Everything you ever wanted to know about the return on investment of paid social media ads on Twitter, Facebook, LinkedIn, and more.

 

One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets.

 

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. 

 

Here’s a quick run-down of the various types of paid social advertisements that we’ve tested.

ConfluenceSocialMarketing's insight:

It's all about the Ads.

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Social Media Is Driving Higher ROI For Small Businesses Than Last Year - Business Insider

Social Media Is Driving Higher ROI For Small Businesses Than Last Year - Business Insider | ROI of Social Media Marketing | Scoop.it
Social Media Is Driving Higher ROI For Small Businesses Than Last Year Business Insider Social Media Insights is a daily newsletter from Business Insider Intelligence that collects and delivers the top social media news first thing every morning.
ConfluenceSocialMarketing's insight:
Social, Local, and Mobile which is the real leader in driving ROI for small and mid sizes businesses?
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Social Media Infographics

Social Media Infographics | ROI of Social Media Marketing | Scoop.it
info Social Media Marketing: The ROI is Not MIA (info Social Media Marketing: The ROI is Not MIA http://t.co/fawlMsoSJ9 via @pinterest)
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Our Updated Guide To Twitter Slang, Lingo, Abbreviations And Acronyms

Our Updated Guide To Twitter Slang, Lingo, Abbreviations And Acronyms | ROI of Social Media Marketing | Scoop.it
With only 140 characters to convey your thoughts, knowing shortened Twitter lingo is an important part of learning the ropes of the popular social media platform.  If you weren't an early adopter of Twitter, or don't spend a ton of time checking...
ConfluenceSocialMarketing's insight:

This stuff is ever evolving.

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Beyond Check Ins: How Social Media Apps Are Driving A Boom In Location-Based Data

Beyond Check Ins: How Social Media Apps Are Driving A Boom In Location-Based Data | ROI of Social Media Marketing | Scoop.it
Location-based services will become ubiquitous, but not with a wave of killer location apps that will move them into the consumer mainstream.
ConfluenceSocialMarketing's insight:

Social is local and the social mobile aps will win the market share.

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Study: 81% of Brand Marketers Lack Confidence in Measuring ROI ...

Study: 81% of Brand Marketers Lack Confidence in Measuring ROI ... | ROI of Social Media Marketing | Scoop.it
When it comes to social media, 43% are not confident that their social media investments are driving ROI, with a further 32% of respondents unsure of the value of social media. “The aim of the study was to drill down into what ...
ConfluenceSocialMarketing's insight:

Wonder how many brand marketers lack confidence in billboards.

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The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales

The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales | ROI of Social Media Marketing | Scoop.it
Overall usage on social media platforms is exploding. Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day.
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New Study: Social Media Drives $5 Million in Sales - Business 2 Community

New Study: Social Media Drives $5 Million in Sales - Business 2 Community | ROI of Social Media Marketing | Scoop.it
New Study: Social Media Drives $5 Million in Sales Business 2 Community Some argued (as recently as yesterday) that businesses cannot demonstrate a positive return on investment (ROI) in social media marketing, while others have argued that there...
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The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales

The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales | ROI of Social Media Marketing | Scoop.it
Overall usage on social media platforms is exploding. Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day.
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Pin by Agoralys on Médias Sociaux | Pinterest

Pin by Agoralys on Médias Sociaux | Pinterest | ROI of Social Media Marketing | Scoop.it
The ROI of Social Media - Is #Social Media Marketing Effective | #Infographic #ROI | See more about social media, medium and social media marketing.
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Google Authorship: The Complete Handbook for Getting Respect, Readers, and Rankings - Boost Blog Traffic

Google Authorship: The Complete Handbook for Getting Respect, Readers, and Rankings - Boost Blog Traffic | ROI of Social Media Marketing | Scoop.it
Google Authorship is a game changer for online writers. Check out this guide to find out what it is, how to set it up and why it gets you more traffic.

Via Neil Ferree
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Neil Ferree's curator insight, March 12, 2014 8:47 PM

Once you understand the dynamics of Google Authorship and how it works, your social content marketing campaigns will become much more impactful and powerful and effective.

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The Future of Search: Search IS The Future

The Future of Search: Search IS The Future | ROI of Social Media Marketing | Scoop.it

What is coming for SEO? 2014 and the few coming years will be dedicated to improving the quality of search and SEOs/digital marketers will need to expand their reach in order to remain ahead of search.

 

To summarize successful SEO will rely on:

 

- A better understanding of audiences at both global and personal levels;


- An optimized user journey across devices;

 

- Less and more user-centered, personalized content;

 

- The development of “real” expertise and authority;

 

 -Being proactive in semantic web standards adoption and optimization.

 

Read More: http://moz.com/ugc/the-future-of-search-search-is-the-future


Via Antonino Militello
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Michelle Gilstrap's curator insight, March 5, 2014 3:12 PM

I agree that Search is going to be the wave for business as well, we must make sure we have our keywords working for us.

9Dotstrategies's curator insight, March 5, 2014 9:50 PM

Search future in 2014

 

Anamaria Mocanu's curator insight, March 6, 2014 2:50 AM

Challenging.

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Social Media in Business

Social Media in Business | ROI of Social Media Marketing | Scoop.it
The Social Media ROI Solar System [Infographic] , Social Marketing Insights (The Social Media ROI Solar System [Infographic] , Social Marketing Insights http://t.co/do5onoP3gB)...
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Understanding Facebook's FBX — Social Media's First Ad Exchange

Understanding Facebook's FBX — Social Media's First Ad Exchange | ROI of Social Media Marketing | Scoop.it
Facebook launched FBX — the first-ever social media real-time bidding (RTB) ad exchange — in June 2012 to let advertisers buy Facebook ad inventory that retargets users based on their past online browsing history.
ConfluenceSocialMarketing's insight:
Won't be long before we only see ads we are interested in. Now if only they could get hyper local.
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Social Media Driving Revenue For One Third Of B2C Companies, One Fifth Of ... - Marketing Land

Social Media Driving Revenue For One Third Of B2C Companies, One Fifth Of ... - Marketing Land | ROI of Social Media Marketing | Scoop.it
Social Media Driving Revenue For One Third Of B2C Companies, One Fifth Of ...
ConfluenceSocialMarketing's insight:
Social media marketing is slowly just becoming ...marketing.
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Infographic: Proof That Social Media Marketing ROI is Real - Mobile Marketing Watch

Infographic: Proof That Social Media Marketing ROI is Real - Mobile Marketing Watch | ROI of Social Media Marketing | Scoop.it
Infographic: Proof That Social Media Marketing ROI is Real Mobile Marketing Watch Infographic Proof That Social Media ROI is Real 300x202 Infographic: Proof That Social Media Marketing A new infographic from Psoshul demonstrates in compelling...
ConfluenceSocialMarketing's insight:
Great infographic on ROI of Social Media.
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CapitalOneSparkVoice: How To Measure Your Social Media Return On Investment

CapitalOneSparkVoice: How To Measure Your Social Media Return On Investment | ROI of Social Media Marketing | Scoop.it
Though measuring social media ROI may not be perfect, it's not impossible either. These three methods can help gauge what your small business is getting out of its social media commitment.
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Social Media Matters: 5 ways to measure ROI - Kansas City Business Journal

Social Media Matters: 5 ways to measure ROI - Kansas City Business Journal | ROI of Social Media Marketing | Scoop.it
Social Media Matters: 5 ways to measure ROI
Kansas City Business Journal
If we had a dollar for each time we're asked how to calculate the return on investment (ROI) for the various social media platforms, we would be filthy rich.
ConfluenceSocialMarketing's insight:

Social Media increases touches and communications.  Ignites a lot of the other media business are doing. 

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JetBlue's ROI Soars on Social Marketing - CIO Today

JetBlue's ROI Soars on Social Marketing - CIO Today | ROI of Social Media Marketing | Scoop.it
JetBlue's ROI Soars on Social Marketing
CIO Today
"Social marketing is more than important -- it's an imperative," Shimmin said. "Any company that has any sort of constituency cannot ignore social media.
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You're Dead… If You Don't Integrate Social Media & PR Into Your Local SEO ... - Search Engine Land

You're Dead… If You Don't Integrate Social Media & PR Into Your Local SEO ... - Search Engine Land | ROI of Social Media Marketing | Scoop.it
You're Dead… If You Don't Integrate Social Media & PR Into Your Local SEO ...
Search Engine Land
... you're doing business online — and offline. It has to do with social media, SEO and public relations (PR).
ConfluenceSocialMarketing's insight:

Social is Local.

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How Can Brands Use Facebook's New Hashtags?

How Can Brands Use Facebook's New Hashtags? | ROI of Social Media Marketing | Scoop.it
Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.
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