ROI for Social Media
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ROI for Social Media
Exploring ways to measure and metric used in understanding the ROI of social media platforms. Hint: it's about more than just digits.
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It’s Time to Get Serious About Mobile ROI

It’s Time to Get Serious About Mobile ROI | ROI for Social Media | Scoop.it
The biggest challenge measuring mobile ROI, argues Icrossing's Rachel Pasqua, is that the metric models we normally rely on don’t always work for this medium.
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Social Marketing Benchmarks: Budgets, Goals, and More

Social Marketing Benchmarks: Budgets, Goals, and More | ROI for Social Media | Scoop.it
Social Media - Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan ...
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Ritu Sinha's comment, February 20, 2013 12:09 AM
One reason being - its still considered a difficult proposition to measure.