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Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings - Whiteboard Friday

Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings - Whiteboard Friday | Rochester SEO 1-888-846-7848 Rochester NY SEO Marketing Expert | Scoop.it
With Google getting better and better at recognizing the true relevancy of pages, we can't stay focused on keywords.

Via Peg Corwin
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http://www.facebook.com/YourProfitWeb

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Peg Corwin's curator insight, January 7, 2015 9:05 AM

EXCELLENT 10 minute video explaining how search engines work to send keyword traffic to pages on your website.  I keep sending this link to clients, and I want to share it again here.  


 MUST watch.

Sales Renewal's curator insight, January 17, 2015 7:49 AM

It's very clear. Digital marketing has shifted from focusing on keyword rankings and what the search engines want to see to the "modern" model of focusing on the broader customer-focused, integrated programs.

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Fred? The Latest Google Algorithm update in March 2017

Fred? The Latest Google Algorithm update in March 2017 | Rochester SEO 1-888-846-7848 Rochester NY SEO Marketing Expert | Scoop.it
The recent news of Google’s latest update has been getting website owners concerned about the effectiveness of their SEO strategies for business websites
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Say goodbye to Google: 14 alternative search engines

Say goodbye to Google: 14 alternative search engines | Rochester SEO 1-888-846-7848 Rochester NY SEO Marketing Expert | Scoop.it
Say goodbye to Google with these 14 alternative search engines, covering everything from information, images, videos, facts and stats. Oh and Gifs.
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6 YouTube Tips to Improve Your Search Rank : Social Media Examiner

6 YouTube Tips to Improve Your Search Rank : Social Media Examiner | Rochester SEO 1-888-846-7848 Rochester NY SEO Marketing Expert | Scoop.it
Are your YouTube views falling? This article shares how to make your video rank higher in YouTube search results.
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7 Ways to Make Your Website Search Engine Optimized (SEO) – Beginner’s Guide

7 Ways to Make Your Website Search Engine Optimized (SEO) – Beginner’s Guide | Rochester SEO 1-888-846-7848 Rochester NY SEO Marketing Expert | Scoop.it
A website has to be optimized according to search engine parameters to rank better with search engines like Google, Yahoo! & Bing.
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A guide to Google My Business for multi-location brands

A guide to Google My Business for multi-location brands | Rochester SEO 1-888-846-7848 Rochester NY SEO Marketing Expert | Scoop.it
With 40,000 search queries every second and 3.5 billion searches per day, we don’t need to make a case about why your business should be on Google, so let’
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#AskAnSEO: On Indexing, Canonicals, and H Tag Use | SEJ

#AskAnSEO: On Indexing, Canonicals, and H Tag Use | SEJ | Rochester SEO 1-888-846-7848 Rochester NY SEO Marketing Expert | Scoop.it
In this latest installment of #AskAnSEO, Jenny Halasz talks about H tag use, canonicals, indexing, and more.
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5 Best Keyword Research Tools to Boost Your SEO

5 Best Keyword Research Tools to Boost Your SEO | Rochester SEO 1-888-846-7848 Rochester NY SEO Marketing Expert | Scoop.it
Keyword research is a fundamental part of SEO. It allows you to gauge the popularity of topics in your niche, helps you get a deeper understanding of your audience
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Study: Why do marketers still struggle with innovative search tactics?

Study: Why do marketers still struggle with innovative search tactics? | Rochester SEO 1-888-846-7848 Rochester NY SEO Marketing Expert | Scoop.it
A new study commissioned by Microsoft's Bing and search agency Catalyst may have some light to shed onto why many marketers aren’t realizing the full potential
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5 Tips for a Modern SEO Keyword Research Strategy

5 Tips for a Modern SEO Keyword Research Strategy | Rochester SEO 1-888-846-7848 Rochester NY SEO Marketing Expert | Scoop.it
Keyword research is evolving. If you haven't revisited your strategy in a while, then you're already behind. Use this article as a roadmap for putting together an effective keyword strategy.
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Local SEO Spam Tactics Are Working: How You Can Fight Back

Local SEO Spam Tactics Are Working: How You Can Fight Back | Rochester SEO 1-888-846-7848 Rochester NY SEO Marketing Expert | Scoop.it
It's very clear that spam tactics in Google's local results are earning higher rankings. In this post, we identify exactly what spammers are doing to get ahead, what they can get away with, and what you can do to fight back against the problem plaguing local results.
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Five Ways To Attract More Customers To Your Website

Five Ways To Attract More Customers To Your Website | Rochester SEO 1-888-846-7848 Rochester NY SEO Marketing Expert | Scoop.it
The world's most successful online marketers are using these 5 very powerful methods to attract new customers to their websites. Find out what they are and how you can leverage them today.
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http://kimpark.org

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7 Changes That Google Wants You To Make in 2017 For Better SEO Ranking « 3nions

7 Changes That Google Wants You To Make in 2017 For Better SEO Ranking « 3nions | Rochester SEO 1-888-846-7848 Rochester NY SEO Marketing Expert | Scoop.it
To make sure you don’t get left behind, in this article, I am going to discuss 7 Changes That Google Wants You To Make in 2017 For Better SEO Ranking.
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The Effect of Fake News on SEO & How to Add More Facts to a Site

The Effect of Fake News on SEO & How to Add More Facts to a Site | Rochester SEO 1-888-846-7848 Rochester NY SEO Marketing Expert | Scoop.it
Fake news is a public issue. Google updated its Search Quality Rater Guidelines to take action against fake news in search. What should SEOs do about it?
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SearchCap: Advanced analytics, fake listings on Google Maps & link building

SearchCap: Advanced analytics, fake listings on Google Maps & link building | Rochester SEO 1-888-846-7848 Rochester NY SEO Marketing Expert | Scoop.it
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google Search Console: Best Free SEO Tool (ULTIMATE GUIDE)

Google Search Console: Best Free SEO Tool (ULTIMATE GUIDE) | Rochester SEO 1-888-846-7848 Rochester NY SEO Marketing Expert | Scoop.it
Learn how to effectively use Google Search Console as a powerful free SEO tool to boost your rankings in this ultimate guide. GET MORE WEBSITE VISITORS.
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Realistic SEO Prediction for 2017: Mobile and more Mobile

Realistic SEO Prediction for 2017: Mobile and more Mobile | Rochester SEO 1-888-846-7848 Rochester NY SEO Marketing Expert | Scoop.it
Nowadays everone is going mobile, so do google. Checkout Realistic SEO Prediction for 2017 :Mobile
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Effective and Easy SEO Tips for Small Businesses

Effective and Easy SEO Tips for Small Businesses | Rochester SEO 1-888-846-7848 Rochester NY SEO Marketing Expert | Scoop.it
SEO is one of the most effective ways to drive prospects to your website and convert them, but it requires some work. An efficient SEO program requires keyword research, audience research
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Want to Grow Your Local Business? Here are Some SEO Strategies That’ll Help You

Want to Grow Your Local Business? Here are Some SEO Strategies That’ll Help You | Rochester SEO 1-888-846-7848 Rochester NY SEO Marketing Expert | Scoop.it
You’ve put countless hours into your local business and decide to expand, only to realise that you have absolutely no idea what to do. Okay, maybe you have some idea
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TOP 10 SEO, SEARCH ENGINE OPTIMIZATION TIPS Part 1

TOP 10 SEO, SEARCH ENGINE OPTIMIZATION TIPS Part 1 | Rochester SEO 1-888-846-7848 Rochester NY SEO Marketing Expert | Scoop.it
SEO, Search Engine Optimization as its name suggest used to optimize webpage to rank high on search engine.
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3 steps to a successful channel marketing program

3 steps to a successful channel marketing program | Rochester SEO 1-888-846-7848 Rochester NY SEO Marketing Expert | Scoop.it
Indirect distribution has always been a powerful way to go to market — if you can overcome its inherent challenges. Getting hundreds or thousands of local
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Understanding voice search: What are the implications for marketers?

Understanding voice search: What are the implications for marketers? | Rochester SEO 1-888-846-7848 Rochester NY SEO Marketing Expert | Scoop.it
One report by VoiceLabs predicts that voice device growth will quadruple this year. What data can help us to understand the impact of voice search when it isn’t
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Some Impactful SEO Strategies Dedicated Towards E-Commerce Sites

Some Impactful SEO Strategies Dedicated Towards E-Commerce Sites | Rochester SEO 1-888-846-7848 Rochester NY SEO Marketing Expert | Scoop.it
In this highly competitive market, it is rather difficult to create a strong stand. Unless you have the right probable customer base, it’s hard to let your e-commerce site shine.
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8 Modern Link Acquisition Tactics that Work - Search Engine Journal

8 Modern Link Acquisition Tactics that Work - Search Engine Journal | Rochester SEO 1-888-846-7848 Rochester NY SEO Marketing Expert | Scoop.it
Are your link building efforts not working? Do not fret, many SEOs suffer the same issue. See new and refreshing modern link building tactics which actually work.
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Google Fred � Update: Big Google Algorithm Update Links Related

Google Fred �  Update: Big Google Algorithm Update Links Related | Rochester SEO 1-888-846-7848 Rochester NY SEO Marketing Expert | Scoop.it


As you know, yesterday I posted about the big Google algorithm ranking update and it seems to be getting a lot more attention this morning as SEOs and webmasters dig into their rankings and traffic thi
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Search Engine Marketing (SEM/SEO) & Paid Search (PPC) | Search Engine Watch

Search Engine Marketing (SEM/SEO) & Paid Search (PPC) | Search Engine Watch | Rochester SEO 1-888-846-7848 Rochester NY SEO Marketing Expert | Scoop.it
News articles, guides, reviews and commentary about Search, PPC, Social, Mobile, Analytics and more.
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