French label Christian Dior is increasing the exposure of its new men’s fragrance Dior Homme through extensive social media content featuring brand ambassador and actor Robert Pattinson.
The announcement of Mr. Pattinson as the face of the brand’s fragrance has driven much attention to the campaign due to the anticipation arising from his own fan base. Brands are able to target specific consumer groups by selecting a brand ambassador with an eager following.
“The right celebrity brand ambassador can add reach and impact while augmenting brand values, said Amanda Rue, strategist at Carrot Creative, New York.
“Celebrity endorsement adds a face, a personality and dimension to the brand,” she said. “The right brand ambassador shares the same brand values and conveys the essence of the brand.”
... Celebrity brand ambassadors are a sure way for brands to generate interest among aspirational consumers.
“Rob Pattinson specifically appeals to a broad base of women which extends the Dior reach to potentially new audiences, she said. “[His] fans are maturing and are likely to aspire to own other luxury brands in the same space as Dior.
“Dior’s reach with Robert Pattinson will be heavily influenced by his organic fans and followers gained from his celebrity status.”
Robert Pattinson’s six upcoming films and projects: “Life,” “Maps to the Stars,” “Mission: Blacklist,” “Queen of the Desert,” “The Childhood of a Leader,” and “The Rover,” are all in this year’s European Film Market (6-14 Feb., 2014, Berlin).
Four long years have passed since David Michôd shook up the cinematic world with his nerve jangling gangland drama "Animal Kingdom," but it looks the wait has been worth it. The director is back with "The Rover," and judging by the first teaser trailer, he'll once again be putting you on the edge of your seat.
Starring Guy Pearce and Robert Pattinson, the story is set in war-torn future beset by financial collapse, and follows a man who trudges across the Australian desert to locate his stolen car and secure the mysterious cargo found inside. But obviously, that logline is barely half the story with this first look promising a stark tale of violence in the desolate outback. Based on a story by Michôd and actor Joel Edgerton, in short, it looks like our instincts were right in ranking this so highly on our 100 Most Anticipated Films Of 2014.
David Michôd was at Flickerfest in Sydney recently where he spoke about how he loved the characters that Guy Pearce & Robert Pattinson created in The Rover.
David thinks that The Rover is actually darker than Animal Kingdom and by darkness he doesn’t mean bleak. He said he thinks bleakness means relentless depressing, that there is no beauty in it like there can be in a dark film.
David “absolutely loved the work done by Guy and Rob. They created great characters and loved their performances”. Rob was “incredibly hardworking and a fun guy to work with” and that “he’s a really good actor”.
He said Rob had painted himself into a “luxurious corner” over the last few years. That he’s a “really smart guy and he knows exactly what he wants to do to build the career that he wants”. Rob was “incredibly hardworking and a fun guy to work with” and that “he’s a really good actor”. Of course Rob thinks he’s a really bad actor, but it wasn’t long before David realised that “that was Rob’s schtick”.
What he would say to people about Robert Pattinson in The Rover - David said with so much emphasis. “I know what you can say – you can say that I think “Rob is REMARKABLE”.
"Hollywood pays its biggest stars millions of dollar per film. Some are worth the money. We used data gathered from our Celebrity 100 research and Box Office Mojo to calculate how much, on average, each star's last three films earned at the box office and through DVD sales per dollar of pay. Think of it like a star return on investment number."
Robert Pattinson is ranking 9th, with an average return of $23.50 for every $1 he was paid.
Juliette Binoche, Tim Roth and Robert Pattinson are attached to "The Childhood of a Leader," a new drama directed by Brady Corbet.
The drama, which focuses on the childhood of a post-World War I leader, is tentatively scheduled to shoot in Europe starting in May.
Corbet co-wrote the script with Mona Fastvold (director of “The Sleepwalker,” which will be competing at 2014′s Sundance Film Festival). It will be produced by Antoine and Martine de Clermont-Tonnere, Chris Coen, Amour Fou and Scope Pictures. Protagonist Pictures will handle international film sales.
Robert Pattinson’s new project “The Childhood of a Leader” is from a collection of short stories Le Mur (The Wall) by Jean Paul Sartre .
The Wall (French: Le Mur) by Jean-Paul Sartre, a collection of short stories published in 1939 containing the eponymous story “The Wall,” is considered one of the author’s greatest existentialist works of fiction. Sartre dedicated the book to his lifelong companion Olga Kosakiewicz, a former student of Simone de Beauvoir. The 4 stories are, “The Wall, The Chamber, Erostrate and lastly “The Childhood of a Leader.”
"The Childhood of a Leader" - A tale of the mental progress of a boy named Lucien Fleurier from around age 4 to his early adulthood. Lucien, the son of a rich industrialist, searches for identity and meaning in order to find out “what’s wrong” with him. He journeys from Freudian psychoanalysis and being a one-time sexual partner of a paederast poet, to finally becoming part of a Fascist youth organization and killing a Jewish man who is reading l’Humanité, with his friends.
The last story - The Childhood of a Leader - is the longest, well over 100 pages, and published as a novella in some editions - is probably the most striking of all of them. It tells the story of a boy who explores himself through various intellectual movements (psychoanalysis, surrealism, etc.) and goes through many odd adventures, including pederasty, to eventually end up as a Jew hater and a far right militant. The story ends when he firmly steps into adulthood and leaves his young years behind, and decides to grow a moustache, the symbol of little boys who believe they are now adults and grown experienced men.”
...Corbet is about to embark on his most daunting and risky gamble to date. As soon as he wraps Paradise Lost, he heads back to Paris to begin prep on his debut feature as a writer-director. And it’s a doozy: a WWI-era period drama called The Childhood of a Leaderthat he plans to film in both English and French with no genre hook or titillating graphic content.
“It’s about an American family that has to go to France for the Paris peace conference,” Corbet says. “But it’s really a dark fable about this little boy coming of age during a very politically charged period in world history.” Corbet is well aware that to many it might seem like something of a tough sell. “I’m trying to find new and evocative ways to talk about it and make it sound not so dry because it is very formal, but it's almost a thriller. It flirts with being a thriller for sure. Yeah, it's a strange film. I guess I’ve always been passionate about anything that feels difficult.”
The film is one of four features and five TV dramas getting nearly $10 million in financing from the agency.
Robert Pattinson-starrer Life was one of four features, four adult TV dramas and one children’s TV series to receive a total of AUS$11 million ($9.9 million) in funding from Screen Australia, the agency announced Friday.
The investments by the agency, the first under newly installed CEO Graeme Mason, will trigger around $63.3 million worth of production.
Life, the latest feature from director Anton Corbijn and See Saw Films, tells the story of a freelance photographer, Dennis Stock (Robert Pattinson), on assignment for Life Magazine, and his unlikely friendship with the actor James Dean (Dane DeHaan). Co-starring Dane DeHaan, Life is a German/Canadian/Australian co-production from Australian writer Luke Davies. Producers are Emile Sherman, Iain Canning, Christina Piovesan, Benito Mueller and Wolfgang Mueller. Transmission Films is the Australian-New Zealand distributor while Film Nation is handling international sales.
...director Anton Corbijn, who resides in Germany, will be filming Life in Canada early next year from a script by Luke Davies who won two major Australian scriptwriting awards for the 2006 film Candy, which he wrote with Neil Armfield. Some post-production will occur in Australia.
According to Christine Vachon, independent film producer, at the recent 4th annual American Film Festival in Wroclaw, Poland:
"These days when there’s a lot of downward pressure on the budgets of the movies we make, when we have to be more and more inventive about how to make our films work with the amount of money we have, we really need to be able to chart the audience. I only succeed as a movie producer if my movies make their money back. And the only way I can do that is to have an idea who the audience for my films is, and how to reach them.
It’s very hard to separate the creative and the financial. Directors these days really have to understand the business of film otherwise they can’t keep making films. I have to continue to make the creative and the financial work together and still make the film that we want to make."
The community of fans have become an important vehicle for the sharing of promotional stuff and, if properly and skillfully stimulated , they fondly contribute to the success of a film promotion, especially for indie films.
The promotion of the films of Robert Pattinson, greatly devoted to indie films, could be more powerful due to his world-wide fandom.
Grear article with analysis of current situation with promo of Robert Pattinson' film projects.
Indie producers who work with him have to understand the marketing and promotional phenomena of Robert Pattinson for the fortune of their projects on market. It will be good for them, for HIM and for us - his fans...
In the latest Entertainment Weekly, Robert Pattinson and Dane DeHaan are featured in the first still from Life! Stills photographer, Caitlin Cronenberg captured a beauty with these two leading men. Anton Corbijn also commented on his two stars and why they’re perfect for the roles of Dennis Stock (Pattinson) and James Dean (DeHaan).
Text on pic:
Life Takes a New Look at James Dean
In 1955, Life magazine photographer Dennis Stock hit the road with James Dean—culminating in the iconic shot of the actor brooding in Times Square. That real-life road trip is the subject of Anton Corbijn's drama Life (now filming in Ontario), starring Robert Pattinson (right) as Stock and Dane DeHaan as the troubled star. “When I see Rob I see an inner turmoil that is great for the role," says the Dutch director. “And Dane is really interesting. He has a beautiful face, but it's a hard face to grasp. It's hard to see how Dane reads [on screen] sometimes, and the same goes for James Dean.”
“It’s about me thinking about today. I can already tell that I’m going to have to go out of my way over the next few months to point out that it isn’t ‘post-apocalypse.’ It’s about ten or twenty years in the future after just a really steady western economic collapse. And on that level it feels like me talking about an entirely possible Australia.”
“It took me quite a while to work out what the next movie was gonna be and I had written the first draft of The Rover before I had written Animal Kingdom and never thought that it would be the next movie. I just suddenly found myself returning to it and saying ‘I wanna do this one.’”
“I would LOVE to start showing people because I’m sick of sitting in this weird limbo land of having finished it a couple of months ago and just wanting to know what the world makes of it.”
“If it were up to me I’d be screening it right now, I’d be walking around showing people on my phone.”
Since premiering in Europe last September, Robert Pattinson's Romain Gavras–directed fragrance commercial for Dior Homme has generated more than 15 million views on YouTube. When the black-and-white short, starring the 27-year-old Twilight-saga heartthrob makes its American television debut in February, during the Olympics, that number should increase exponentially.
Robert Pattinson said: "I like trying to do ambitious things.... That's what got me really enthusiastic about the campaign, that [Dior] wasn't shying away from anything. ... I was a brush-your-teeth-and-have-a-shower kind of guy. I can't tell if it's because of my association with Dior or because I'm older, but I've started moisturizing [with Dior Dermo System Repairing Moisturizing Emulsion as his current skin salve of choice]". With a tinge of sarcasm, he adds, "It's been a quite profound change in my life."
[About his next projects Robert said:] "This year, I'm trying to see what my niche is."
Robert Pattinson‘s long-awaited new film “The Rover,” is in the can and still awaiting a release date, but a new behind-the-scenes video is providing some tantalizing looks at the futuristic Australian crime drama–and Rob!
The David Michôd-directed film was shot in January a year ago, and Rob spent more than a month in the harsh Australian outback to shoot scenes.
He later said the remote desert, harsh conditions and blistering heat changed him as an actor.
Now, we can see why in the short 22-second look at the film. The clip includes commentary by Michôd.
“I knew that I wanted to see him,” the director said of the former Twilight star. “We looked at quite a few people and a number, you know, of quite big names.
“Sure enough, Rob came in and was, straight away, my favorite,” the director said.
The movie unfolds in the near post-apocalyptic future where the land is lawless and controlled by roving gangs. Eric, played by Guy Pearce, has everything in his car when he is set upon by a gang intent on robbing him.
In the ensuing fight, Rob’s character, a naïve gang member named Reynolds, is wounded and left behind. Eric enlists him to help get back his possessions. They form an unwary alliance.
11. "The Rover" Synopsis: In a war-torn future beset by financial collapse, a man trudges across the Australian desert to locate his stolen car and secure the mysterious cargo found inside. What You Need To Know: This is the first film for director David Michod since his riveting debut “Animal Kingdom.” It’s been described as an existential western, and it’s being fronted by Robert Pattinson. Michod is also re-teaming with “Animal Kingdom” co-star Guy Pearce, with the fairly ubiquitous Scoot McNairy onboard as well. Why Is It Anticipated: “Animal Kingdom” was one of the most exciting debuts of the last few years. That picture captured the sweeping scope of early Michael Mann mixed with Werner Herzog’s anthropological analysis of human behavior, crafting a debut that was both terrifying and utterly unforgettable. While he’s taking things in a vaguely sci-fi direction here, Michod has promised that this will be a relatively grounded affair, a crime picture in the outback that could be indicative of a contemporary mashup of “Wake In Fright” (with the idea of an outsider stranded in the outback) and “Mad Max” (with its emphasis on vehicular action). We’re particularly interested in how this takes place in the foreground of a financial collapse, and how close to modern day Michod wants to make it. Release Date: A24 has it currently slated for TBD fall 2014.
15. "Map To The Stars" Synopsis: Details a twisted Hollywood family: successful self-help magnate Dr. Stafford Weiss and his wife Cristina, who manage the career of their burned-out child star kids Agatha and Benjie, and also come into the orbit of an aspiring actor and a movie star haunted by her dead mother. What You Need To Know: This Hollywood-set tale, penned by novelist Bruce Wagner, has been in the works for close to a decade, and seems to have been something of a passion project for director David Cronenberg: it's come close to production more than once before, but eventually got before cameras last year. Seemingly closer to last film "Cosmopolis" than his more commercial work on something like "Eastern Promises," it's also home to the director's most promising cast in a long-time, with the returning Robert Pattinson and Sarah Gadon joined by John Cusack, Julianne Moore, Mia Wasikowska, Olivia Williams and perhaps most interestingly, Carrie Fisher, as 'Herself.' Why Is It Anticipated: We can't say we were huge fans of Cronenberg's last couple of movies, but the idea of the Canadian legend turning his attention to biting the hand that feeds him is an immediately intriguing one, and doubly so when you start adding drug-addicted thirteen-year-old child actors, pyromania and ghosts of dead 1960s stars into the mix. There are a lot of strong actors here who seem particularly suited to working with Cronenberg (Moore, Williams, Wasikowska), and perhaps more than anything, we're delighted to see John Cusack. Release Date: Said to be aiming for Cannes, though Venice or TIFF might be options too.
Werner Herzog's 'Queen of the Desert,' with Robert Pattinson, Nicole Kidman & James Franco, has begun production. Pictured here is director Werner Herzog filming some scenery in Morocco. The cast will begin shooting their scenes in January.
CAST: Robert Pattinson CODE ENTERTAINMENT Unlike other Interrogators fresh out of training, Eric Maddox (Pattinson) has a brilliant and beautiful mind. He has a unique ability to decipher highly complex patterns from seemingly random events. His mission is to trap the world's most wanted man, Saddam Hussein – and he must defy his superiors to uncover his prey. The closer he gets to the truth, the more dangerous the hunt becomes. Based on the book Mission: Black List #1 - The Inside Story of the Search for Saddam Hussein - As Told by the Soldier Who Masterminded His Capture by Eric Maddox with Davin Seay.
The Alt Film Guide website published an interesting article about Maps To The Stars : it talks about the project itself, David Cronenberg, the cast, Robert Pattinson, the German distributor and the screening of a sneak peak in Toronto.
Also article contains overview of Robert's previous and next film projects.
"At one point during the night, charity co-founder Scott Fifer thanked Pattinson for being one of the online auction prizes several years ago (a lucky bidder paid $85,000 for a Twilight set visit to meet him!) and Rob blushed and smiled as the crowd cheered for him."
From Variety (ADDED):
"GO Campaign co-founder and CEO Scott Fifer thanked Pattinson on behalf of the 25 impoverished Cambodian girls he indirectly helped with an auction contribution. The actor donated a meet-and-greet on the set of “Twilight: Breaking Dawn” for the non-profit’s online auction two years ago that sold to woman in Chicago for $80,000. That funding led to the creation of a Program Advancing Girls’ Education (PAGE) in Cambodia.
“It’s been remarkable how one auction item from a person in the Hollywood community can translate into changing the lives of girls forever,” Fifer said before the gala.
The PAGE home will expand from 25 to 35 girls early next year.
The “Twilight” star continued his charitable streak by participating in the liveliest auction of the night. Pattinson bid $5,600 to win a cello made out of recycled material (built by Paraguay’s Recycled Orchestra of Cateura). The overall event raised more than $500,000."