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5 (Other) Ways to Utilize Marketing Automation - IMPACT

5 (Other) Ways to Utilize Marketing Automation - IMPACT | Rob's Social Media | Scoop.it
If email is your only automated marketing activity, here are 5 other ways you can use marketing automation in your inbound marketing campaign.

 

Summarized...

 

Progressive Profiling

Smart Calls-to-Action

Social Media Publishing

Are you taking 15 minutes or more a day to post on ALL of those social media sites your company is on? Marketing automation has now made social media publishing even easier, as well as helping you get back much needed time. Consider using social media publishing tools like:

HootsuitePingraphyTweetdeckSplitTweet

Lead Scoring

Smart Lists

Instead of just sending each lead every single email you draft, you can target specific lists with content related to their previous actions to help nurture and push those contacts down the sales funnel.


Via marketingIO
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marketingIO's curator insight, March 25, 2013 3:41 PM

These are steps that should be a basic part of your marketing automation usage. Smart Lists refers to HubSpot's Smart Lists feature.


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Report: Twitter ad revenues higher than expected on strong mobile numbers

Report: Twitter ad revenues higher than expected on strong mobile numbers | Rob's Social Media | Scoop.it
A research firm has revised its 2014 revenue predictions for Twitter to nearly $1 billion. The upwards revision partly reflects Twitter’s ability to solve the mobile marketing puzzle.
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5 Tips for Using Social Media Marketing for Your Next Partner Event

5 Tips for Using Social Media Marketing for Your Next Partner Event | Rob's Social Media | Scoop.it
Channel Maven Consulting offers 5 suggestions on how to use social media marketing to reach "to" and "through" the IT channel to promote your next big event (5 Tips for Using Social Media Marketing for Your Next Partner Event: Channel Maven...
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