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Roadkill Marketing Cafe Insights and Foresights.
Grab a cup of coffee and lets see what the Curmudgeon the Cares has to say today.
Curated by Jim Allen, III
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Rescooped by Jim Allen, III from Just Story It! Biz Storytelling
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4 Steps To Building A Brand With Storytelling

4 Steps To Building A Brand With Storytelling | Roadkill Marketing Cafe Insights and Foresights. | Scoop.it
By Guest Author, Jonah Sachs, CEO of Free Range StudiosGone are the days when brands could just broadcast their message and reach their audience. They now need a good story to break through.As the

Via Karen Dietz
Jim Allen, III's insight:

A very good read and useful information for you would be bloggers and very pertinent to those more relaxed type bloggers like me.

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Justin Nalepa's curator insight, September 12, 2013 12:43 PM

If you get the opportunity, pick up a copy of Jonah Sach's book "Story Wars". It's a great read with lots of anecdotes and insight into how storytelling plays into our culture today.

 

"The transformation begins by realizing that your brand is nothing more than an ongoing story—a set of meaningful emotional experiences unfolding between itself and your audiences."

 

The four steps to building your brand with storytelling:

 

1. Craft your myth

2. Know your hero

3. Live your story

4. Practice makes perfect 

Karen Dietz's comment, September 13, 2013 7:24 PM
Justin, thanks for adding more info about Jonah's book!
Karen Dietz's comment, September 13, 2013 7:25 PM
Good points Jim and thanks for adding them.
Rescooped by Jim Allen, III from Adlandpro talking about Social-Marketing-Blogging
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Social Thoughts | View Forum | AdlandPro Community

Social Thoughts | View Forum | AdlandPro Community | Roadkill Marketing Cafe Insights and Foresights. | Scoop.it

In todays World, branding yourself has become a bit of a buzz word, but what I am finding is that it is very important to understand what branding really means and how to accomplish it!


Via Diane Bjorling
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