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Rescooped by Robert M Staples Molina from New Customer - Passenger Experience
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Digital, Social & Mobile in 2015

We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infograph…

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 23, 1:51 AM

There is no denying it, the world is becoming ever more connected.


The question is not whether you need to be #social and #mobile, it's how do you intend to capitalize utilizing all channels available.


You need to offer the right #engagement across all your #customer #touchpoints, delivering value throughout your customer #journey.


Where do you see your greatest opportunity in 2015: #Digital, Social or Mobile?

Bharat Employment's curator insight, January 24, 7:25 AM

www.bharatemployment.com

Jean-Marie Grange's curator insight, January 26, 11:01 AM

#Digital, #Social and #Mobile in 2015. All the markets, all the figures...

The world is becoming more and more connected every day!

Rescooped by Robert M Staples Molina from Public Relations & Social Media Insight
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4 Takeaways on Retail's Digital Future from Marketing Executives at Williams-Sonoma, Sephora, Gilt.com & Macy’s

4 Takeaways on Retail's Digital Future from Marketing Executives at Williams-Sonoma, Sephora, Gilt.com & Macy’s | RMStaples Topics | Scoop.it

Gone are the days when a mobile strategy was far down on the priority list—a “nice-to-have” bonus for retailers. With a mobile audience of 874 million potential customers, leaders in the ecommerce space are making serious investments to maximize the new opportunities created by the technology we carry with us everywhere we go. In fact, 53% of retail marketers position mobile as their number one strategic priority, according to a Shop.org report.

 

eMarketer recently interviewed top marketing executives from Williams-Sonoma, Sephora, Gilt.com, and Macy’s to dig into the trends, challenges, and opportunities they’re seeing in the increasingly digital world of retail. Mobile is still a rapidly evolving channel, but here are four key takeaways on what these top retail executives had to say about the exciting digital possibilities that lie ahead....


Via Jeff Domansky
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aanve's curator insight, February 4, 2014 9:55 PM

www.aanve.com

 

Scoop Social's curator insight, February 5, 2014 10:14 PM

4 Takeaways on Retail's Digital Future from Marketing Executives

Phyllis Shapiro's curator insight, July 13, 2014 8:03 PM

Here it is

 

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27 surprising facts about salespeople who are Social Selling

27 surprising facts about salespeople who are Social Selling | RMStaples Topics | Scoop.it
Social Selling is the use of social media to interact with prospects, answer questions and offer thoughtful content until the prospect is ready to buy. ...

Via Laurent J.V. Dubois, Steven Krohn
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Rescooped by Robert M Staples Molina from Public Relations & Social Media Insight
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Customer Personas 101: The Competitive Persona

Customer Personas 101: The Competitive Persona | RMStaples Topics | Scoop.it

In his landmark book How To Win Friends And Influence People, published in 1936, Dale Carnegie used fishing as a metaphor for persuading people to take the action you want them to. He mentioned that he loved strawberries and cream, but that fish prefer worms.

 

He didn’t try to catch fish with strawberries and cream, he didn’t call the fish stupid because they preferred worms, he simply used worms when he went fishing.

 

When you and I are trying to “catch” customers, if we are going to be successful, we won’t try to lure them with what we want, we’ll attract them with the “bait” they want, that they find appealing. What appeals to us in this situation is irrelevant.

 

Accurately developed customer personas will help you “lure” more prospects into buying your product, if you use them properly in your marketing. By tailoring your message specifically to the persona, you can powerfully use one of the most effective copywriting techniques available – writing to “an audience of one”....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 22, 2013 9:45 AM

In this new series, Fernando Florez talks about how to leverage the power of customer personas to increase your conversion rates in his first post, the Competitive Persona..


Jared Hill's curator insight, October 24, 2013 2:32 PM

Great insight of how people are and how to deal with them.