Google the phrase “assertiveness training” and over 700,000 possibilities will pop up. Thanks to Sheryl Sandberg, “lean in” is the new mantra for women—and judging from the search options, it appears that every second person is either worrying about being a doormat, or working as a life coach.
We take it as truth that how assertive or unassertive we are affects every aspect of our lives, including work and relationships. Culturally, we link assertiveness to success, leadership, and getting ahead, but still, there’s ambivalence: Look up “assertive” in the dictionary and you’ll see its synonym is “aggressive.”
Via The Learning Factor